國立中山大學 108學年度第2學期 課程教學大綱

National Sun Yat-sen University 108Academic year Course syllabus

Course name(Chinese)


Course Code


Course name(English)


Type of the course










因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】


因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

1.Home-works and Quizzes30%
3.Final Exam40%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

As a professional manager, you need not only the management knowledge but also an insight on the circumstance your organization is facing. The most important aspect of the circumstance for a company is the market. Hence, a student of business should have a basic idea about what the market is.
This course will teach you basic concepts of the market from an economist’s perspective. Of course, you can also learn markets from a sociologist’s perspective in the future. The economists’ way to understand markets starts from a study of the participants in markets. We assume that participants in markets are rational, and observe how these rational participants shape markets. There are two main participants in markets: consumers and producers. Hence, I will discuss consumers’ and producers’ behavior, and how they interact in markets. Since this is a course for business students, I will emphasis more on the producers’ side.
Moreover, I will give an introduction to game theory, and apply this theory in the discussions of interactions among companies in markets, auctions, and the role of information.
Finally, I will use a long term historical perspective to discuss the importance of markets in the modern world, and analyze the role of governments in markets and long term economic change. You will also have a different and bird’s eye view on markets.

課程目標 Objectives

         1. Students will have basic ideas on markets.
2. Students can know an economist’s perspective on the society.
3. Train students to participate the discussion of public affairs.

授課方式 Teaching methods

         Lecture, discussion, and game-based learning

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Attendance and participation10%
2.Home-works and Quizzes25%
4.Final Exam35%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         McGuigan, James R., R. Charles Moyer, and Frederick H. deB. Harris (2017), Managerial Economics: Applications, Strategy and Tactics, 14th edition, Boston, MA: Cengage Learning (ISBN#: 978-1-305-50638-1;華泰文化總經銷)

每週課程內容及預計進度 Weekly scheduled progress

WeekDateContent and topic
22020/03/01~2020/03/07Introduction and Demand: Consumer Behavior
32020/03/08~2020/03/14School Sports Day!
42020/03/15~2020/03/21Demand: Elasticity
52020/03/22~2020/03/28Another viewpoint: A historical perspective to markets
62020/03/29~2020/04/04Supply: Production and Cost
72020/04/05~2020/04/11Supply: Perfect Competition
82020/04/12~2020/04/18Supply: Monopoly and Pricing
92020/04/19~2020/04/25Market Equilibrium
112020/05/03~2020/05/09Strategic Thinking: An Introduction to Game Theory
122020/05/10~2020/05/16Strategic Thinking: An Introduction to Game Theory
132020/05/17~2020/05/23Strategic Thinking: Oligopoly
142020/05/24~2020/05/30Strategic Thinking: Auctions
152020/05/31~2020/06/06Strategic Thinking: Asymmetric Information
162020/06/07~2020/06/13The Role of Governments in Markets
172020/06/14~2020/06/20Final Exam
182020/06/21~2020/06/24Final settlement and grading review

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二1530-1730
地點 Office/Laboratory:CM4067
時段2 Time period 2:
時間 Time:星期三1530-1730
地點 Office/Laboratory:CM4067

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

basic disciplines and core capabilities of the department and the university
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備專業倫理觀與社會責任實踐力。 1.Students will be aware of issues in business ethics and will carry out their social responsibilities.           
2.具備專業管理知能。 2.Students will develop advanced knowledge in the management of business.VVVV      V
3.具備溝通及團隊合作能力。 3.Students will be able to communicate and perform effectively in teamwork.           
4.具備分析與解決問題的能力。 4.Students are able to develop logical thinking and apply analytical tools for problem-solving.VVVV      V
5.具備國際觀之新思維。 5.Students are able to possess global vision.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsVVV        
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVVVV      V
3.終身學習能力。 3. Lifelong learningV VV      V
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:


本課程校外實習資訊: This course is relevant to internship: