國立中山大學 108學年度第2學期 課程教學大綱

National Sun Yat-sen University 108Academic year Course syllabus

中文名稱
Course name(Chinese)

策略管理

課號
Course Code

HRM653

英文名稱
Course name(English)

STRATEGIC MANAGEMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

人力資源管理研究所碩士班

授課教師
Instructor

陳寶蓮    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

        
1.The same%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The course, exploring the overlapping areas of industrial economics and strategic management, addresses the organizational structure, resources & capabilities, and strategic positioning of the firm to create, capture, and sustain competitive advantage. It is designed to provide students with a thorough understanding of the economic principles underlying strategy formulation and the tools to analyze the positioning and performance of global organizations in different industry environments.
Please contact the instructor for detailed course syllabus
Email: chenpl@mail.nsysu.edu.tw

課程目標 Objectives

         In this course, you will develop your skill at:
• understanding how global organizations (firms) gain and sustain competitive advantage
• analyzing strategic business situations and formulating strategy
• implementing strategy and organizing the organization (firm) for strategic success
• team work and presentation

授課方式 Teaching methods

         Lecture
Case discussion

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Individual HW assignments (7 cases; 3 % each but only count the top 6)18%
2.Individual participation10%
3.Mini-Group Presentation10%
4.Case Competition20%
5.Midterm exam (Exam 1)21%
6.Final exam (Exam 2)21%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1Grant, Robert M.Contemporary Strategy Analysis: Concepts, Techniques, and ApplicationsBlackwell2005 or newer versionMalden, MA

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/02/27~2020/02/29Introduction
22020/03/01~2020/03/07Strategic coherence
32020/03/08~2020/03/14Resources and capabilities
42020/03/15~2020/03/21Define business
52020/03/22~2020/03/28Industry Analysis
62020/03/29~2020/04/04Spring break
72020/04/05~2020/04/11Business-level strategies
82020/04/12~2020/04/18Cost reduction
92020/04/19~2020/04/25Product differentiation
102020/04/26~2020/05/02** Exam 1**
112020/05/03~2020/05/09Corporate Strategy
122020/05/10~2020/05/16Diversification (globalization)
132020/05/17~2020/05/23Business Model canvas
142020/05/24~2020/05/30你的網紅的商業模式
152020/05/31~2020/06/06Entering emerging market
162020/06/07~2020/06/13Think strategically about your career planning
172020/06/14~2020/06/20** Exam 2**
182020/06/21~2020/06/24Holiday break

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期四
地點 Office/Laboratory:
時段2 Time period 2:
時間 Time:
地點 Office/Laboratory:

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學生能注意倫理的議題及專業倫理。 1. Students are able to pay attention to ethical subjects and professional ethics.            
2.學生能有效溝通並有良好的團隊合作。 2. Students are able to communicate effectively and have good teamwork.V V V VV   
3.學生能具備國際觀。 3. Students are able to possess a global perspective. V V V V    
4.學生能發展邏輯思考及資訊科技能力以解決問題。 4. Students are able to possess appropriate abilities in information technology. VVV V VV   
5.學生能具備充分的專業知能。 5. Students are able to develop logical thinking and problem solving abilities.VVVVV VV   
6.學生能注意並參與社會責任的議題。 6. Students are able to possess sufficient professional competency.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsVVVVV VV   
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVVVVV VV   
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV VVV VV   
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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