國立中山大學 108學年度第2學期 課程教學大綱
National Sun Yat-sen University 108Academic year Course syllabus
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中文名稱 Course name(Chinese) |
國際行銷管理 |
課號 Course Code |
GHRM650 |
英文名稱 Course name(English) |
INTERNATIONAL MARKETING MANAGEMENT |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
人力資源管理全英語碩士學位學程 |
授課教師 Instructor |
鍾金才
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.Individual Assignment (submit to kimchoychung@cm.nsysu.edu.tw). Posted in cyber university:25% 2.Calculation Assignment (submit to kimchoychung@cm.nsysu.edu.tw). Will be posted in cyber university:15% 3.Case study (submit to kimchoychung@cm.nsysu.edu.tw). Will be posted in cyber university:20% 4.Online classes participation (substitution for in-class participation) :10% 5.Project report (submit to kimchoychung@cm.nsysu.edu.tw). Posted in cyber university. Posted in cyber university:30%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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Upon completion of this course, students will: 1) Have a solid understanding of the theoretical and conceptual principles of international marketing; 2) Be able to research and analyze international marketing opportunities; 3) Be able to develop and manage strategic international marketing initiative (International Marketing Plan). 4) Be able to utilize internal resources and marketing techniques to manage talent from the human resource perspective.
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授課方式 Teaching methods |
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Lectures, group discussions, in-class self reflection exercises, mini cases and video presentations. Field trips will be notified when necessary
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Individual Assignment:25% 2.In-class Assignment:15% 3.Case Study (written in class):20% 4.Group Assignment & presentation:30% 5.Class Participation & attendance:10%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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Cateora, P., Graham, J. & Gilly, M. (2016), International Marketing, 17th Ed., McGraw-Hill, NJ
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2020/02/27~2020/02/29 | No class | 2 | 2020/03/01~2020/03/07 | Class Orientation & Overview of international marketing Chapter 1: The scope and challenge of international marketing | 3 | 2020/03/08~2020/03/14 | Chapter 2: The dynamic of international trade | 4 | 2020/03/15~2020/03/21 | Chapter 3: The environment of international trade and marketing - Political, legal & economic factors | 5 | 2020/03/22~2020/03/28 | Chapter 3 (continue): The environment of international trade and marketing - Culture, management style and business system | 6 | 2020/03/29~2020/04/04 | Chapter 4 Assessing global market opportunities -Industry and competitor analysis -Market segmentation & targeting | 7 | 2020/04/05~2020/04/11 | Chapter 4 (continue) Assessing global market opportunities -Assessing opportunities through marketing research -Business opportunities in the Asia Pacific region | 8 | 2020/04/12~2020/04/18 | Chap 5: Global marketing management: Planning and organization; Ind Assignment dateline (25%);Chap 7: Pricing for international markets & International distribution; Calculation exercise (15%) | 9 | 2020/04/19~2020/04/25 | Chapter 6: Developing global marketing initiatives - Product adaptation and services for consumers - Product and services for business | 10 | 2020/04/26~2020/05/02 | Chapter 8: Integrated marketing communications and international advertising | 11 | 2020/05/03~2020/05/09 | Guest lecture on global business opportunity and branding within B2B and B2C | 12 | 2020/05/10~2020/05/16 | Chapter 9: Marketing strategies for human resource management | 13 | 2020/05/17~2020/05/23 | Case study on developing capability in international marketing (channel push vs brand pull): The case of Unilever in India; and Shiseido in Japan | 14 | 2020/05/24~2020/05/30 | Case Study (written)-worth 20% | 15 | 2020/05/31~2020/06/06 | Group Project consultation | 16 | 2020/06/07~2020/06/13 | Group Project Presentations – worth 30% | 17 | 2020/06/14~2020/06/20 | Group Project Presentations – worth 30% | 18 | 2020/06/21~2020/06/24 | No class (semester ends earlier because of extra lesson on 18th April) |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一1.00-2.00pm 地點 Office/Laboratory:CM 1025-1 時段2 Time period 2: 時間 Time:星期四1.00-4.00pm 地點 Office/Laboratory:CM 1025-1
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.具備專業倫理觀與社會責任實踐力。 1. Students will be aware of issues in business ethics and will carry out their social responsibilities. | V | | | | | | | | | | | 2.具備充分的人資管理專業知能。 2. Students are able to posses sufficient Human Resource Management professionaal competency. | V | | | | | | | | | | | 3.具備溝通及團隊合作能力。 3. Students will be able to communicate and perform effectively in teamwork. | V | | | | | | | | | | | 4.具備邏輯思考及解決問題的能力。 4. Students are able to develop logical thinking and apply analytical tools for problem-solving. | | | | | | | | | | | | 5.具備國際觀。 5. Students are able to possess global vision. | V | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | | | | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | V | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | V | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | V | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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