國立中山大學 108學年度第2學期 課程教學大綱
National Sun Yat-sen University 108Academic year Course syllabus
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中文名稱 Course name(Chinese) |
消費者行為 |
課號 Course Code |
CM491 |
英文名稱 Course name(English) |
CONSUMER BEHAVIOR |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
管理學院 |
授課教師 Instructor |
林帆
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.Attendance (participating):20% 2.Individual presentation (speaking):20% 3.Mid-term group presentation (speaking):30% 4.Final group project (writing):30%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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This course guides students on a journey through the history of how we have come to understand ourselves as consumers. In doing so, it reveals profound ambiguities and ambivalences in societies across the world.
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授課方式 Teaching methods |
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Class contents The course will combine short lectures based on real-life examples, international news, documentaries, group activities and presentations. A guest speaker will be confirmed closer to the date.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Attendance (participating):20% 2.Individual presentation (speaking):20% 3.Mid-term group presentation (speaking):30% 4.Final group project (writing):30%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | Sassatelli, Roberta | Consumer Culture: History, Theory and Politics, London and Los Angeles: SAGE. | | 2007 | | | 2 | Bowlby, Rachel | Carried Away: The Invention of Modern Shopping, New York: Columbia University Press. | | 2001 | | | 3 | Berger, Jonah | Invisible Influence: The Hidden Forces that Shape Behaviour, New York: Simon & Schuster. | | 2016 | | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2020/02/27~2020/02/29 | | 2 | 2020/03/01~2020/03/07 | Buying, Having, and Being: An Introduction to Consumer Behaviour | 3 | 2020/03/08~2020/03/14 | Decision Making and Consumer Behaviour | 4 | 2020/03/15~2020/03/21 | Cultural Influences on Consumer Decision Making | 5 | 2020/03/22~2020/03/28 | Consumer and Social Well-Being | 6 | 2020/03/29~2020/04/04 | Perception | 7 | 2020/04/05~2020/04/11 | Learning and Memory | 8 | 2020/04/12~2020/04/18 | The Self | 9 | 2020/04/19~2020/04/25 | Mid-term examination | 10 | 2020/04/26~2020/05/02 | Attitudes and Persuasion | 11 | 2020/05/03~2020/05/09 | Influence of reference groups – Friendship, Work, Celebrity and Family. | 12 | 2020/05/10~2020/05/16 | Impact of Social Class, Culture, Subculture and Cross-Cultural Factors | 13 | 2020/05/17~2020/05/23 | Opinion Leadership | 14 | 2020/05/24~2020/05/30 | Group and Situational Effects on Consumer Behaviour | 15 | 2020/05/31~2020/06/06 | Consumer Identity I: Sex Roles and Subcultures | 16 | 2020/06/07~2020/06/13 | Consumer Identity II: Social Class and Lifestyles | 17 | 2020/06/14~2020/06/20 | Conclusion on CB and final examination submission (last class) | 18 | 2020/06/21~2020/06/24 | Final grades and feedback posted online (no class) |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期二17:10~18:30 地點 Office/Laboratory:1025-1 時段2 Time period 2: 時間 Time: 地點 Office/Laboratory:
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | V | V | V | V | V | V | V | V | V | V | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | V | V | V | V | V | V | V | V | V | V | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | V | V | V | V | V | V | V | V | V | V | V | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | V | V | V | V | V | V | V | V | V | V | V | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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