國立中山大學 108學年度第2學期 課程教學大綱

National Sun Yat-sen University 108Academic year Course syllabus

中文名稱
Course name(Chinese)

行銷理論專題研討

課號
Course Code

BM833

英文名稱
Course name(English)

SEMINAR IN MARKETING THEORY

課程類別
Type of the course

研討類

必選修
Required/Selected

選修

系所
Dept./faculty

企業管理學系博士班

授課教師
Instructor

黃明新    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

        
1.Class discussion30%
2.Research paper70%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The primary objective of this course is to gain a detailed understanding and practical working knowledge of theory literature in marketing. Secondary objectives include understanding the history and evolution of marketing thoughts and the fundamental issues involved in the philosophy of science on marketing inquiry. By the end of the course, students should be able to apply the appropriate theory and conduct scientifically research in marketing.


課程目標 Objectives

         1.To gain a detailed understanding of the theory based literature in marketing.
2.To understand the history and evolution of marketing thoughts and the fundamental issues involved in the philosophy of science on marketing inquiry.
3.To conduct scientifically research in marketing.


授課方式 Teaching methods

         Consistent with the basic notion of an advanced Ph.D course, the sessions will be discussion oriented with each student exploring ideas and questions proposed by others and exposing his/her own ideas and questions for investigation by others. Readings from required academic marketing literature are assigned which will form the background for discussions. My role in the class is that of a coordinator. My participation will be limited to clarifying issues that you are having difficulty with, ensuring that the discussion does not stray the expected path, and tying the readings together and point to future research directions.


評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Class discussion40%
2.Research paper60%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         Articles from marketing journals (e.g., JM, JAMS).


每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/02/27~2020/02/29Introduction
22020/03/01~2020/03/07Is Marketing a Science
32020/03/08~2020/03/14History of Marketing
42020/03/15~2020/03/21History of Marketing
52020/03/22~2020/03/28Evolution of Marketing Thought
62020/03/29~2020/04/04Evolution of Marketing Thought
72020/04/05~2020/04/11Market Orientation
82020/04/12~2020/04/18Market Orientation
92020/04/19~2020/04/25Market Orientation
102020/04/26~2020/05/02Service Marketing
112020/05/03~2020/05/09Service Marketing
122020/05/10~2020/05/16Service Marketing
132020/05/17~2020/05/23Relationship Marketing
142020/05/24~2020/05/30Relationship Marketing
152020/05/31~2020/06/06Relationship Marketing
162020/06/07~2020/06/13Service Domain Logic in Marketing
172020/06/14~2020/06/20Service Domain Logic in Marketing
182020/06/21~2020/06/24Course Review

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二15:00~17:00
地點 Office/Laboratory:管4109
時段2 Time period 2:
時間 Time:星期五10:00~12:00
地點 Office/Laboratory:管4109

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力(Ability of communication) 1. Ability of communication.V VV V     
2.學術與產業結合知識(Industry-academic collaboration) 2. Industry-academic collaboration.V VV V     
3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.           
4.概念化與問題分析能力(Conceptualization and ability of problem analysis) 4. Conceptualization and ability of problem analysis.V VV V     
5.國際觀(global perspective) ? 5. Global perspective. V VV V     
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV VV V     
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV VV V     
3.終身學習能力。 3. Lifelong learningV VV V     
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspectiveV VV V     
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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