國立中山大學 108學年度第1學期 課程教學大綱

National Sun Yat-sen University 108Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

 企業決策分析

課號
Course Code

 IB525

英文名稱
Course name(English)

 CORPORATE DECISION ANALYSIS

課程類別
Type of the course

 講授類

必選修
Required/Selected

選修

系所
Dept./faculty

 管理學院國際經營管理碩士學程

授課教師
Instructor

 鍾金才    

學分
Credit

 3

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus
　　　　　　　　 本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The success of an organization depends greatly on the decisions of managers. This course introduces concepts, processes, and tools to improve decision making at the individual and organization level. It also discusses ethical decision making and strategic decision making for marketing, management and investment purposes.

課程目標 Objectives
　　　　　　　　 Upon completion of this course students will be able to:
1.Demonstrate an understanding of the decision making processes
2.Review relevant issues that are important to making business decisions
3.Use relevant information to support strategic decision making
4.Apply appropriate tools/techniques for strategic decision making

授課方式 Teaching methods
　　　　　　　　 Lectures, group discussions, in-class self reflection exercises, mini cases and video presentations. Field trips will be notified when necessary.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　
1.Individual Assignment ：25%
2.Group Assignment & Presentation：30%
3.Case Study (written)：25%
4.Problem Solving Exercise：12%
5.Class Participation：8%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　 There is no specific textbook in this course but it uses materials from a variety of sources. Among them:
Goodwin, P. & Wright, G. (2010), Decision Analysis for Management Judgment, 4th Edition, John Wiley and Sons Ltd: Chichester.
De bono, E. (2007), Six Thinking Hats: An Essential Approach to Business Management, Little, Brown & Company:NY
Jennings D. & Wattam, S. (1998), “Decision Making”, Pitman Publishing: London.
Solomon, Michael R. (2017), Consumer Behavior: Buying, Having and Being, 12th Ed., Pearson, NY.
McKinsey Quarterly
Harvard Business Review

彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods		勾選或填寫規劃內容
Place a check in the appropriate box or provide details		時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他（請填寫規劃內容）
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　
週次日期授課內容及主題
WeekDateContent and topic
12019/09/09~2019/09/15Course orientation & briefs about course assignments
22019/09/16~2019/09/22Chapter 1 Introduction to decision making
32019/09/23~2019/09/29Chapter 2 Individual decision making Reflection 2.1: Low vs high involvement decision making
42019/09/30~2019/10/06Chapter 3 Organization and household decision making Case Study 1: Alpha Pvt. Ltd
52019/10/07~2019/10/13Chapter 4 Ethical decision making Reflection 4.1 & 4.2 Case Study 2: Hersley Food Ethic & Corporate Responsibility
62019/10/14~2019/10/20Chapter 5 Strategic decision making Case Study 3: Starbucks Coffee Co Case Study 4: A look inside Danone
72019/10/21~2019/10/27Chapter 6 Decision tools for situational & portfolio analysis - PEST, SWOT, Porter 5 Forces Analysis and BCG matrix - Reflection 6.1 SWOT & PEST Analysis Dateline for submission of Individual Assignment (25%) - This assignment is about ethics
82019/10/28~2019/11/03Written Case Study (25%)- Related to Chapter 6
92019/11/04~2019/11/10Chapter 7 Decision using group (Brainstorming, Delhi, Nominal Group Technique & Six Thinking Hats)
102019/11/11~2019/11/17Chapter 8 Decision using Business Research Method (qualitative & quantitative) Reflection 8.1 How marketing research can help a firm’s export?
112019/11/18~2019/11/24Chapter 9 Decision using GRID analysis and cost-benefit analysis Reflection 9.1Moving Office (CBA Exercise)
122019/11/25~2019/12/01Chapter 10 Decision using Plus Minus Interesting (PMI), Pareto analysis & Decision tree Reflection 10.1 Decision tree exercise
132019/12/02~2019/12/08Chapter 11 Decision in pricing strategy & products distribution (including GMROI, break even analysis, inventory level)
142019/12/09~2019/12/15Group Project Consultation Session
152019/12/16~2019/12/22Problem Solving Exercise (12%) - Need to bring calculator
162019/12/23~2019/12/29Chapter 12 Organization life cycle, size and contemporary trends in organization design
172019/12/30~2020/01/05Group Presentation – tools/methods (30%) - This presentation is about how to make use of decision making tools/methods in relevant situations
182020/01/06~2020/01/12Group Presentation – tools/methods (30%) - This presentation is about how to make use of decision making tools/methods in relevant situations

課業討論時間 Office hours
　　　　　　　　 時段1 Time period 1:
時間 Time：星期二13:00-14:00
地點 Office/Laboratory：CM 1025-1
時段2 Time period 2：
時間 Time：星期四13:00-16:00
地點 Office/Laboratory：CM 1025-1

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
　　　　　　　　
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university		課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備專業倫理觀與社會責任實踐力。           
2.具備專業管理知能。V          
3.具備溝通及團隊合作能力。           
4.具備分析與解決問題的能力。V          
5.具備國際觀之新思維。V          
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。V          
2.探究與批判思考能力。V          
3.終身學習能力。           
4.倫理與社會責任。           
5.美感品味。           
6.創造力。           
7.全球視野。V          
8.合作與領導能力。V          
9.山海胸襟與自然情懷。           

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　 尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程無註記包含校外實習

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