National Sun Yat-sen University 108Academic year1st Semester Course syllabus
中文名稱 Course name(Chinese)
資訊科技與競爭優勢
課號 Course Code
EMBA907B
英文名稱 Course name(English)
INFORMATION TECHNOLOGY AND COMPETITIVE ADVANTAGE
課程類別 Type of the course
講授類
必選修 Required/Selected
必修
系所 Dept./faculty
管理學院高階經營碩士學程在職專班
授課教師 Instructor
吳仁和
學分 Credit
1.5
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)授課方式調整
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
Information technology has changed business models on organizational structure, process and method-level, to improve enterprise innovation and performance. Information technology is an important strategic resource for business, not only can the technology improve business performance and competitiveness, but also reform business model and supply chain. This course aims to grant EMBA students with perspectives to examine the innovative and strategic use of IT and its key impact on business operations. Students can also learn more about the developing trend of information technology and its application and challenges in different industries, in order to quickly and flexibly construct valuable innovative applications. This course will cover the following topics: (1) Business model, innovation, corporate electronic strategy (2) How IT can realize the products/services, value activities and strategies of enterprises (and industry chains) (3) Trends in information technology / development and how to promote corporate innovation and value creation (4) E-commerce innovation and ecosystem (5) Business intelligence, social media and electronic marketing 資訊科技的精進與普及應用已改變企業之商業模式(包括組織架構、流程與方法)，促進企業創新與績效，甚至創造能持久的競爭優勢。資訊科技是企業重要的策略性資源，善用它除了可以改善企業績效與創造競爭優勢外，更可以重新架構企業之商業模式與整個產業鏈，以創造新的機會與價值。藉由本課程之內容與學習方式，希望能讓EMBA學員得以宏觀的視野來檢視資訊科技的創新與策略性運用及其對企業經營的關鍵影響；也可進一步瞭解資訊科技之發展趨勢，及其在不同產業之應用與挑戰，以期能快速、彈性的建構出有價值的創新應用。本課程將涵蓋以下議題: (1) 商業模式、創新、企業電子化策略 (2) 資訊科技如何實現企業(與產業鏈)之產品／服務、價值活動與策略 (3) 資訊科技發展趨勢及其如何促進企業創新與價值創造 (4) 電子商務創新與生態系統 (5) 商業智慧、社群媒體與電子化行銷
課程目標 Objectives
This course looks to help EMBA students gain a broad perspectives on: (1) Review the innovation, strategic use of IT and its key impact on business operations (2) Understand the development trend of information technology and its application, value and challenges in different industries (3) Make good use of information technology to construct valuable innovative applications and create competitive advantages in its industry 本課程希望能幫助EMBA學員得以宏觀的視野 (1) 檢視資訊科技的創新、策略運用及其對企業經營的關鍵影響 (2) 瞭解資訊科技之發展趨勢，及其在不同產業之應用、價值與挑戰 (3) 善用資訊科技，在其產業建構出有價值的創新應用與創造競爭優勢
授課方式 Teaching methods
In-class lectures ( including discussions and case studies) ※上課與課堂討論 ※ 個案教學
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2019/09/09~2019/09/15
Module 1: Business Model, Innovation & E-Business--Business Model and Innovation (Chap 1) -- Case : 柯達 & New England Wires & Cables
2
2019/09/16~2019/09/22
Module 1: Business Model, Innovation & E-Business--Value Configuration (Value Chain 、Value Shop 、Value Net、Value Co-creation Ecosystem)、E-Business概念與規劃 (Chap 2) -- Case (Value Chain) : Asus、Healthcare Process Case (Value Shop): Lion Travel、Diagnosis On-Demand (part of Sermo)
3
2019/09/23~2019/09/29
Value Configuration (Value Chain 、Value Shop 、Value Net、Value Co-creation Ecosystem)、E-Business概念與規劃 (Chap 2) -- Case (Value Network): e-Bay、PatientsLikeMe、sermo、doximity Case (C2C): 淘寶網(附錄2C) + 淘寶網vs. e-Bay (+中文個案) Case (Value Co-creation Ecosystem): HINA City O2O (附錄2D)
4
2019/09/30~2019/10/06
Business Model／Technology Innovation & Value Creation (Chap 3) Case[策略]: Otis (改變願景), Uitox (跨境&全球在地化), -- Case[策略創新]: 匯美創新轉型個案－以茵曼品牌為例 Case[文創]: 林百貨(附錄3A)、Comagic (+Video)
5
2019/10/07~2019/10/13
Business Model／Technology Innovation & Value Creation (Chap 3) Case[策略]: Otis (改變願景), Uitox (跨境&全球在地化), -- Case[企業價值活動]: Gloria Material Technology Corporation (附錄3B榮剛) Case[企業價值活動]: Li & Fong(附錄3C)、DELL (附錄2A)、ZARA(附錄2B)
6
2019/10/14~2019/10/20
Business Model／Technology Innovation & Value Creation (Chap 3) Case[策略]: Otis (改變願景), Uitox (跨境&全球在地化), -- Case[社群活動]:太陽花學運－科技奇幻之旅(附錄3D) Case[金融&Bank3.0]:螞蟻金服－誰說金融服務不能躍上電商前台(+Video) Case: E-Health Innovation (e-med, American Well, Stanford MyHealth)
7
2019/10/21~2019/10/27
Electronic Commerce & Eco-System -- E- Commerce (Chap 8) + 跨境電商 Case (B2B_Value System): Alibaba (附錄8A) Case (C2C): 淘寶網(附錄2C，在Module 1上) Case (B2C): 天貓Tmall (附錄8B)
8
2019/10/28~2019/11/03
Electronic Commerce & Eco-System -- Case (C2B團購): ihergo (附錄8C) + 社群策略 Case (C2B團購): 聚划算(附錄8D) Case (農村電商): 遂昌模式或沙集生態系
9
2019/11/04~2019/11/10
Electronic Commerce & Eco-System -- Case (金融服務): 支付連 Case (Logistic): 捷盟、黑貓宅急便 (Video, Amazon’s new robot army) Case (E-Health): HelloHealth
10
2019/11/11~2019/11/17
S-/M-/U- Commerce and Web (Chap 9) Case (S-Commerce): 社群商務─iFit讓粉絲變成一門好生意(附錄9A) Case (M-Commerce): 行動商務之生活型態(附錄9B) Case (U-Commerce): 無所不在商務 (附錄9C)
11
2019/11/18~2019/11/24
[期末提案簡報與討論] Case (城市綜合體): O2O (喵接&城西贏泰百貨, Video) Case (E-Health Eco-system): Stanford (高醫大)
12
2019/11/25~2019/12/01
Industry 4.0 & IT Architecture -Value Chain (Chap 10) 平台生態系、策略與案例 (M5) Case (SCM & ERP): A公司(附錄10A) Case (MES): 華東科技(附錄10B)
13
2019/12/02~2019/12/08
IT Innovation and Value Added Service -- E-Marketing & CRM—Chap 11.2.1& 11.2.2與Marketing 3.0延伸概念 Case (電子化行銷): 阿里巴巴的光棍節行銷(Chap 11) Case (社群行銷): 舊振南行銷案例
14
2019/12/09~2019/12/15
Final Project Presentation 期末專題簡報
15
2019/12/16~2019/12/22
Module 4: IT Innovation and Value Added Service Case (社群行銷): 社群行銷—以Facebook為例(含自定廣告受眾像素Video)
16
2019/12/23~2019/12/29
Knowledge Management & Business Intelligence—Chap 12.5.1大數據 Opening: From IT to DT (Video) Case (大數據應用): 從IT走向DT時代之大數據應用(附錄12A) Case: 凡走過必留下痕跡後手──精準行銷(附錄12B)
17
2019/12/30~2020/01/05
Final Project Presentation 期末專題簡報
18
2020/01/06~2020/01/12
Final Project Presentation 期末專題簡報
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期三14:00~16:00 地點 Office/Laboratory：管4085 時段2 Time period 2： 時間 Time： 地點 Office/Laboratory：
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.瞭解國際管理新知 1. Exploring updated knowledge of International Business.
2.高階經營人才的再培育 2. Re-educating senior working professionals.
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3.新觀念的刺激與新思維的訓練 3. Training the professionals for new ideas.
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4.跨行業交流互動與團隊友誼之建立 4. Creating a network for crossover cooperation and friendship.
5.全球化的訓練與視野 5. Developing the global mindset of each professional.
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6.多元化的學習 6. Providing pluralistic approaches to learning.
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※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
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3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
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8.合作與領導能力。 8. Team work and leadership
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9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature