國立中山大學 108學年度第1學期 課程教學大綱
National Sun Yat-sen University 108Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
東協市場環境分析(一) |
課號 Course Code |
EMBA9001 |
英文名稱 Course name(English) |
ANALYSIS IN ASEAN MARKET AND TRADE ENVIRONMENT(I) |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 必修 |
系所 Dept./faculty |
管理學院高階經營碩士學程在職專班 |
授課教師 Instructor |
黃明新
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學分 Credit |
2 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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This course provides students with management knowledge by analyzing the overall operating environment in the ASEAN market. 分析東協市場之整體經營環境,提供廠商進軍東協市場應具備之經營管理知識
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授課方式 Teaching methods |
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Lectures and discussions 講授、討論
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.課堂說明In-class participation:100%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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自編講義 Handouts prepared by the instructor
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2019/09/09~2019/09/15 | Course Introduction 課程介紹 | 2 | 2019/09/16~2019/09/22 | History of the ASEAN Market 東協市場歷史演進 | 3 | 2019/09/23~2019/09/29 | Operating Environment of the ASEAN Market 東協市場企業經營環境 | 4 | 2019/09/30~2019/10/06 | Operating Environment of the ASEAN Market 東協市場企業經營環境 | 5 | 2019/10/07~2019/10/13 | National Day (Day Off) 國慶紀念日(放假一天) | 6 | 2019/10/14~2019/10/20 | Operating Environment of the ASEAN Market 東協市場企業經營環境 | 7 | 2019/10/21~2019/10/27 | Operating Environment of the ASEAN Market 東協市場企業經營環境 | 8 | 2019/10/28~2019/11/03 | Operating Environment of the ASEAN Market 東協市場企業經營環境 | 9 | 2019/11/04~2019/11/10 | Operating Environment of the ASEAN Market 東協市場企業經營環境 | 10 | 2019/11/11~2019/11/17 | Consumption and Cultural Analysis of the ASEAN Market 東協市場消費、文化分析 | 11 | 2019/11/18~2019/11/24 | Consumption and Cultural Analysis of the ASEAN Market 東協市場消費、文化分析 | 12 | 2019/11/25~2019/12/01 | Consumption and Cultural Analysis of the ASEAN Market 東協市場消費、文化分析 | 13 | 2019/12/02~2019/12/08 | ASEAN Business Operation Case Analysis 東協市場企業經營個案分析 | 14 | 2019/12/09~2019/12/15 | ASEAN Business Operation Case Analysis 東協市場企業經營個案分析 | 15 | 2019/12/16~2019/12/22 | ASEAN Business Operation Case Analysis 東協市場企業經營個案分析 | 16 | 2019/12/23~2019/12/29 | ASEAN Business Operation Case Analysis 東協市場企業經營個案分析 | 17 | 2019/12/30~2020/01/05 | ASEAN Business Operation Case Analysis 東協市場企業經營個案分析 | 18 | 2020/01/06~2020/01/12 | 東協市場企業經營個案分析 |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期二15:00-17:00 地點 Office/Laboratory:管4109 時段2 Time period 2: 時間 Time:星期四10:00-12:00 地點 Office/Laboratory:管4109
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.瞭解國際管理新知 1. Exploring updated knowledge of International Business. | V | | V | | | | | | | | | 2.高階經營人才的再培育 2. Re-educating senior working professionals. | V | | V | | | | | | | | | 3.新觀念的刺激與新思維的訓練 3. Training the professionals for new ideas. | V | | V | | | | | | | | | 4.跨行業交流互動與團隊友誼之建立 4. Creating a network for crossover cooperation and friendship. | V | | V | | | | | | | | | 5.全球化的訓練與視野 5. Developing the global mindset of each professional. | | | | | | | | | | | | 6.多元化的學習 6. Providing pluralistic approaches to learning. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | V | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | V | | V | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | V | | V | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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