National Sun Yat-sen University 108Academic year1st Semester Course syllabus
中文名稱 Course name(Chinese)
企業經營策略
課號 Course Code
CS908
英文名稱 Course name(English)
BUSINESS POLICY AND STRATEGY
課程類別 Type of the course
講授類
必選修 Required/Selected
必修
系所 Dept./faculty
兩岸高階主管經營管理碩士在職專班
授課教師 Instructor
林豪傑
學分 Credit
2
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)授課方式調整
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
As cross-industry and cross-border platforms have become business trends, the relationship between competition and collaboration becomes more complex. The Competitive Dynamics Theory provides practical and appropriate methods to assist companies effectively face and solve business problems that have long been challenges in a shifting environment. The Theory is considered as one of the three theories in strategic management in the past three decades. The Harvard Business Review called it “the competitive advantage after Porter’s”. The Competitive Dynamics Theory believes competitive advantage is temporary, which is in contrast to the theory that used to emphasize sustained advantages. Furthermore, the Competitive Dynamics Theory integrated Chinese culture and philosophy with Western social science and systematic knowledge. Therefore, it can especially be applied to Chinese enterprises for practical practices. Entrepreneurs and managers with dynamic thinking and behavioral methods can help enterprises to build a strong foundation of business sustainability. This course is designed using “strategy 1-2-3” as the core structure. Lectures including dynamic strategy and structure, competitive dynamics analysis, competition and collaboration management, business ecosystem and changes, business development and transformation, culture, strategy, and execution, and East and West ambiculture. 跨業與跨界平台已成企業經營趨勢，競爭與合作的關係變得日益複雜，因此，以往偏向靜態的策略理論與分析廣被質疑；如何運用新的策略觀點，務實且貼切地協助企業有效面對並解決動盪環境下的經營議題，成為學界與實務界共同的課題。動態競爭理論(Competitive Dynamics Theory)正好填補了這個需要。它是過去三十年來從策略管理領域本身發展出來的三個前沿理論之一，被哈佛商業評論稱為「後波特時代的競爭優勢」。它強調競爭優勢是暫時性的(temporary)，與過去強調持續性(sustained)優勢的理論正好形成強烈對比。另一方面，動態競爭理論整合了中華文化與哲學及西方社會科學與系統化知識，因此，特別適合華人企業從事實務應用；擁有動態思維體系與行為模式的企業家與專業經理人，將能幫助企業奠定永續發展的根基。 本課程的設計以「策略1-2-3」為主軸，涵蓋的內容包括：動態策略思維與架構；動態競爭觀念的解析；競爭與合作的管理；商業生態系統與演變；企業成長與轉型；文化/策略/執行三環鏈；中西文化與管理的雙融等。課程除了提供中西不同產業的案例外，也搭配理論文章的研讀及應用工具的練習，期望同學不僅具備綜合性的動態思維，並將所學實際落實在職能培養與職業生涯的各個層面。
課程目標 Objectives
The concept and goal of this course follow the academic research of Ming-Jer Chen, the establisher of the Competitive Dynamics Theory and Ambiculture Theory, and the former president of the Academy of Management (2012-2013). The course aims to train managers, entrepreneurs, and professionals with dynamic abilities. Students will have the chance to analyze, plan, and execute corporates’ competitive dynamics strategies to understand factors that influence business operations. 本課程的理念與目標師法全球策略管理權威、動態競爭(competitive dynamics)暨文化雙融(ambiculture)理論創始人、國際管理學會(Academy of Management)前主席(2012-13)與終身院士陳明哲博士，主要目的在培養具有動態競爭與策略思維及紮實行動能力的經理人、企業家或專業人士。透過本課程的學習，同學將學會分析、制定和執行公司的動態競爭(和/合)策略，理解影響企業經營與發展的人、組織與環境因素。
授課方式 Teaching methods
Lecture, case study, in-class discussion, group work, and guest speaker. 主要採用蘇格拉底/孔子式的問答/對話方式，透過個案教學法及實際問題的提問與引導，理解問題的本質，同時也兼採小組活動與實作練習及專題演講等，以豐富課程內容。
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
教師自訂教材 Teacher's materials
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2019/09/09~2019/09/15
Introduction: Competition and Competitive Analysis 課程介紹：競爭與競爭分析