國立中山大學 108學年度第1學期 課程教學大綱

National Sun Yat-sen University 108Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

企業經營策略

課號
Course Code

CS908

英文名稱
Course name(English)

BUSINESS POLICY AND STRATEGY

課程類別
Type of the course

講授類

必選修
Required/Selected

必修

系所
Dept./faculty

兩岸高階主管經營管理碩士在職專班

授課教師
Instructor

林豪傑    

學分
Credit

2

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:Since COVID-19, if distance learning is necessary, the teaching methods would adjust as follows:

         尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:Since COVID-19, if distance learning is necessary, the evaluation would adjust as follows:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

As cross-industry and cross-border platforms have become business trends, the relationship between competition and collaboration becomes more complex. The Competitive Dynamics Theory provides practical and appropriate methods to assist companies effectively face and solve business problems that have long been challenges in a shifting environment. The Theory is considered as one of the three theories in strategic management in the past three decades. The Harvard Business Review called it “the competitive advantage after Porter’s”. The Competitive Dynamics Theory believes competitive advantage is temporary, which is in contrast to the theory that used to emphasize sustained advantages. Furthermore, the Competitive Dynamics Theory integrated Chinese culture and philosophy with Western social science and systematic knowledge. Therefore, it can especially be applied to Chinese enterprises for practical practices. Entrepreneurs and managers with dynamic thinking and behavioral methods can help enterprises to build a strong foundation of business sustainability.
This course is designed using “strategy 1-2-3” as the core structure. Lectures including dynamic strategy and structure, competitive dynamics analysis, competition and collaboration management, business ecosystem and changes, business development and transformation, culture, strategy, and execution, and East and West ambiculture.
跨業與跨界平台已成企業經營趨勢,競爭與合作的關係變得日益複雜,因此,以往偏向靜態的策略理論與分析廣被質疑;如何運用新的策略觀點,務實且貼切地協助企業有效面對並解決動盪環境下的經營議題,成為學界與實務界共同的課題。動態競爭理論(Competitive Dynamics Theory)正好填補了這個需要。它是過去三十年來從策略管理領域本身發展出來的三個前沿理論之一,被哈佛商業評論稱為「後波特時代的競爭優勢」。它強調競爭優勢是暫時性的(temporary),與過去強調持續性(sustained)優勢的理論正好形成強烈對比。另一方面,動態競爭理論整合了中華文化與哲學及西方社會科學與系統化知識,因此,特別適合華人企業從事實務應用;擁有動態思維體系與行為模式的企業家與專業經理人,將能幫助企業奠定永續發展的根基。
本課程的設計以「策略1-2-3」為主軸,涵蓋的內容包括:動態策略思維與架構;動態競爭觀念的解析;競爭與合作的管理;商業生態系統與演變;企業成長與轉型;文化/策略/執行三環鏈;中西文化與管理的雙融等。課程除了提供中西不同產業的案例外,也搭配理論文章的研讀及應用工具的練習,期望同學不僅具備綜合性的動態思維,並將所學實際落實在職能培養與職業生涯的各個層面。

課程目標 Objectives

         The concept and goal of this course follow the academic research of Ming-Jer Chen, the establisher of the Competitive Dynamics Theory and Ambiculture Theory, and the former president of the Academy of Management (2012-2013). The course aims to train managers, entrepreneurs, and professionals with dynamic abilities. Students will have the chance to analyze, plan, and execute corporates’ competitive dynamics strategies to understand factors that influence business operations.
本課程的理念與目標師法全球策略管理權威、動態競爭(competitive dynamics)暨文化雙融(ambiculture)理論創始人、國際管理學會(Academy of Management)前主席(2012-13)與終身院士陳明哲博士,主要目的在培養具有動態競爭與策略思維及紮實行動能力的經理人、企業家或專業人士。透過本課程的學習,同學將學會分析、制定和執行公司的動態競爭(和/合)策略,理解影響企業經營與發展的人、組織與環境因素。

授課方式 Teaching methods

         Lecture, case study, in-class discussion, group work, and guest speaker.
主要採用蘇格拉底/孔子式的問答/對話方式,透過個案教學法及實際問題的提問與引導,理解問題的本質,同時也兼採小組活動與實作練習及專題演講等,以豐富課程內容。

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Attendance 出席25%
2.Participation 課堂參與及討論35%
3.Final Presentation 期末報告40%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         教師自訂教材 Teacher's materials

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12019/09/09~2019/09/15Introduction: Competition and Competitive Analysis 課程介紹:競爭與競爭分析
22019/09/16~2019/09/22Mid-Autumn Festival (Day Off) 中秋節
32019/09/23~2019/09/29Strategy, Competitive Strategy, Strategic Management 策略、競爭策略與策略管理
42019/09/30~2019/10/06Dynamics Theory of Strategy 動態策略思維
52019/10/07~2019/10/13Dynamics Theory of Strategy Analysis 動態策略分析
62019/10/14~2019/10/20Competitive Dynamics Theory 動態競爭理論的形成
72019/10/21~2019/10/27Action-Response Analysis 行動與回應的對偶分析
82019/10/28~2019/11/03Competitive Response Forecasting 競爭回應的預測
92019/11/04~2019/11/10Competitor Analysis 競爭者分析
102019/11/11~2019/11/17Indirect Competition 間接競爭
112019/11/18~2019/11/24Business Model Competition 商業模式的競爭
122019/11/25~2019/12/01Guest Speaker 專題演講
132019/12/02~2019/12/08Ecosystem Competition 生態系統的競爭
142019/12/09~2019/12/15Competitive Dynamics and Collaboration 動態競爭與合作
152019/12/16~2019/12/22Culture, Strategy, Execution「文化-策略-執行」三環鏈
162019/12/23~2019/12/29Group Presentation I 小組期末報告 (一)
172019/12/30~2020/01/05National Holiday (Day Off) 元旦彈性放假
182020/01/06~2020/01/12Group Presentation II 小組期末報告 (二)

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期一16:00-18:00
地點 Office/Laboratory:管4046-2
時段2 Time period 2:
時間 Time:星期二12:00-14:00
地點 Office/Laboratory:管4046-2

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV V V V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V V V    
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. CreativityV V V V    
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV V V V    
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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