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國立中山大學 108學年度第1學期 課程教學大綱
National Sun Yat-sen University 108Academic year1st Semester Course syllabus
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中文名稱
Course name(Chinese) |
企業經營實務 |
課號
Course Code |
BM788A |
英文名稱
Course name(English) |
DISCOURSE ON BUSINESS PRACTICE |
課程類別
Type of the course |
講授類 | 必選修
Required/Selected | 選修 |
系所
Dept./faculty |
企業管理學系博士班 |
授課教師
Instructor |
林峰立 林豪傑
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學分
Credit |
3 |
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因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下： |
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因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下： |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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（1）學習孫子兵法五力分析評估架構
（2）學習接地氣領導原理
（3）學習策略構思的反式思路
（4）學習執行力本質在信的觀點
（5）學習以道家和兵家為基礎的經營實務
（6）提升學員從事產業與市場分析時的競爭思維與分析技巧。
（7）幫助學員了解高端的學術研究及其實務意涵。
（8）協助學員理解與企業策略擬定及執行攸關的內外在因素。
（9）透過密集的互動，協助學員形成一個學習社群。
(1) To study a win-loss appraisal scheme in terms of the five forces of Sun Zi
(2) To study the principles of the grounding leadership
(3) To study strategy crafting skills from the antithetical angle
(4) To study the view that the nature of execution consists in belief
(5) To study business practice from the angle of Taoism and the Art of War
(6) To enhance participants’ competitive thinking and analytical skills in conducting industry and market analyses.
(7) To expose participants to established academic research and its direct business implications.
(8) To strengthen participants’ understanding of the internal and external factors rele-vant to the development and execution of a firm’s strategy.
(9) To develop a learning community via intense interactions among all members of the class.
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授課方式 Teaching methods |
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講授/討論 Lecturing and discussing
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.課堂參與 Class Participation：20%
2.指定作業 Homework Assignment：40%
3.期末報告 Final Report：40%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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| 序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of
publish | Publisher
place | ISBN# | | 1 | 林峰立 | 「企業經營實務」PPT講義 | | 2019 | | | | 2 | 魏 曹操．梁 孟氏．唐 李筌、杜佑、杜牧、陳皋、賈林．宋 梅堯臣、王皙、何氏、張預 | 「宋本十一家注孫子.．孫子集校」 | 世界書局 | 2014 | 台北市 | 978-957-06-0509-9 | | 3 | 南懷瑾 | 「老子他說（上）」 | 老古文化事業 | 1987, 2016 | 台北市 | 978-957-8984-75-2 | | 4 | 南懷瑾 | 「老子他說（續集）」 | 老古文化事業 | 2009，2016 | 台北市 | 978-957-2070-92-5 | | 5 | 林豪傑 | 「企業經營實務」PPT講義 | | 2019 | | | | 6 | 林豪傑 | 動態競爭：觀念、案例與應用 | | 2019 | | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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| 週次 | 日期 | 授課內容及主題 | | Week | Date | Content and topic | | 1 | 2019/09/09~2019/09/15 | 09/10 動態策略思維 Dynamic Strategic Thinking | | 2 | 2019/09/16~2019/09/22 | 09/17 策略分析 Strategic Analyses | | 3 | 2019/09/23~2019/09/29 | 09/24 競爭與動態競爭 Competition and Competitive Dynamics | | 4 | 2019/09/30~2019/10/06 | 10/01 動態競爭的哲學根源 Philosophical Roots of Competitive Dynamics | | 5 | 2019/10/07~2019/10/13 | 10/08 動態競爭的研究體系 Systematic Analyses of Competitive Dynamics Research | | 6 | 2019/10/14~2019/10/20 | 10/15 預測競爭回應 Predicting Competitive Responses | | 7 | 2019/10/21~2019/10/27 | 10/22 競爭者分析 Competitor Analyses | | 8 | 2019/10/28~2019/11/03 | 10/29 企業生態系統中的競爭性合作 Competitive Cooperation in Business Ecosystem | | 9 | 2019/11/04~2019/11/10 | 11/05 「文化-策略-執行」三環鏈 Culture-Strategy-Execution Trio | | 10 | 2019/11/11~2019/11/17 | 11/12 勝敗評估架構──孫子兵法五力分析模型 Win-Loss appraisal scheme─the five fundamental forces of Sun Zi | | 11 | 2019/11/18~2019/11/24 | 11/19 成功經營法則──先求不敗，再求勝出 Principle of successful practice─seek undefeated first, then miss no win | | 12 | 2019/11/25~2019/12/01 | 11/26 策略構思反式思路──策略在相反的那一方 Craft strategy antithetically─strategy lies in the opposite side | | 13 | 2019/12/02~2019/12/08 | 12/03 接地氣領導原理──高以下為基，建立「一」 Grounding leadership─the high is founded on the low, to create oneness | | 14 | 2019/12/09~2019/12/15 | 12/10 競爭利器──柔弱取人心，柔弱勝剛強 Sharpen competitiveness─the soft-and-weak defeats the hard-and-strong | | 15 | 2019/12/16~2019/12/22 | 12/17 寧靜為王──心常寧靜，為之於未有，以無事取天下 Serene as king─maintain serene, do and win before it appears | | 16 | 2019/12/23~2019/12/29 | 12/24 執行力在信──磁場，能量，無信則無力，無力則一事無成Core of Execution is belief─belief is power. No power, no gains. | | 17 | 2019/12/30~2020/01/05 | 12/31 「小」的觀點──使人疲憊的不是遠處高山，而是鞋子裡一粒砂子 Perception of small─not high mountain but the particle in shoes exhausts you | | 18 | 2020/01/06~2020/01/12 | 01/07 「簡」的競爭力──比人早，影響廣，循環快，周轉高 Competitiveness of simplicity─quicker, farther, more rounds, more spins |
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課業討論時間 Office hours |
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時段1 Time period 1:
時間 Time：星期二14:00-16:00
地點 Office/Laboratory：管4110
時段2 Time period 2：
時間 Time：星期四14:00-16:00
地點 Office/Laboratory：管4110
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式
Class activities and evaluation | | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
| 1.溝通能力(Ability of communication) 1. Ability of communication. | | | | | | | | | | | | | 2.學術與產業結合知識(Industry-academic collaboration) 2. Industry-academic collaboration. | V | | V | V | | V | | | | | | | 3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities. | | | | | | | | | | | | | 4.概念化與問題分析能力(Conceptualization and ability of problem analysis) 4. Conceptualization and ability of problem analysis. | V | | V | V | | V | | | | | | | 5.國際觀(global perspective) ? 5. Global perspective. | | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
| 1.表達與溝通能力。 1. Articulation and communication skills | | | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | V | V | | V | | | | | | | 3.終身學習能力。 3. Lifelong learning | V | | V | V | | V | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | V | | V | V | | V | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目：The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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