國立中山大學 107學年度第2學期 課程教學大綱
National Sun Yat-sen University 107Academic year Course syllabus
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中文名稱 Course name(Chinese) |
研究方法論 |
課號 Course Code |
MIS913 |
英文名稱 Course name(English) |
RESEARCH METHODOLOGY |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
電子商務與商業分析數位學習碩士在職專班 |
授課教師 Instructor |
陳偉慶
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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The intent of the course is to develop an understanding of business research. The key objectives are to: 1. Provide students with the knowledge and basic concepts of scientific business research 2. Provide students with research design, data collection and analysis skills needed to conduct business research
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授課方式 Teaching methods |
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Examination:50% 2.Term Paper:30% 3.Attendance:20%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | 楊雪蘭 | 企業研究方法 (13 版) | 華泰文化 | 2019 | | | 2 | Schindler PS | Business Research Methods (13th Edition) | 華泰文化 (agent) | 2019 | | | 3 | Hair et al. | Essentials of Business Research Methods (3rd Edition) | 華泰文化 (agent) | 2016 | | | 4 | 蕭文龍 | 統計分析入門與應用--SPSS中文版+SmartPLS 3 (PLS-SEM) 第二版 | 碁峰 | 2018 | | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2019/02/18~2019/02/24 | Course Introduction | 2 | 2019/02/25~2019/03/03 | Think Like a Researcher | 3 | 2019/03/04~2019/03/10 | Research Design | 4 | 2019/03/11~2019/03/17 | Experiments | 5 | 2019/03/18~2019/03/24 | Survey Research | 6 | 2019/03/25~2019/03/31 | Measurement | 7 | 2019/04/01~2019/04/07 | Questionnaire and Instrument Design (I) | 8 | 2019/04/08~2019/04/14 | Questionnaire and Instrument Design (II) | 9 | 2019/04/15~2019/04/21 | Mid-Term Exam | 10 | 2019/04/22~2019/04/28 | Sampling | 11 | 2019/04/29~2019/05/05 | Preliminary Data Examination | 12 | 2019/05/06~2019/05/12 | Multivariate Analysis (I) | 13 | 2019/05/13~2019/05/19 | Multivariate Analysis (II) | 14 | 2019/05/20~2019/05/26 | Multivariate Analysis (III) | 15 | 2019/05/27~2019/06/02 | Multivariate Analysis (IV) | 16 | 2019/06/03~2019/06/09 | Presenting Results (I) | 17 | 2019/06/10~2019/06/16 | Presenting Results (II) | 18 | 2019/06/17~2019/06/23 | End-Term Exam |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一15:00~17:00 地點 Office/Laboratory:CM4084 時段2 Time period 2: 時間 Time:星期二15:00~17:00 地點 Office/Laboratory:CM4084
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 1.本課程欲培養之能力與素養 This course enables students to achieve... | 2.紙筆考試或測驗 Test | 3.課堂討論︵含個案討論︶ Group discussion (case analysis) | 4.個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment | 5.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment | 6.個人口頭報告 Indivisual oral presentation | 7.群組口頭報告 Group oral presentation | 8.課程規劃之校外參訪及實習 Off-campus visit and intership | 9.證照/檢定 License | 10.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions | 11課外閱讀 Outside reading | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.具備資訊倫理與社會責任實踐的能力。 | V | V | V | | V | | V | | | | | 2. 具備溝通能力。 | V | V | V | | V | | V | | | | | 3. 具備解決資訊管理問題之能力。 | V | V | V | | V | | V | | | | | 4. 具備資訊管理之專業知識。 | V | V | V | | V | | V | | | | | 5. 具備國際觀。 | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 | V | V | V | | V | | | | | | | 2.探究與批判思考能力。 | V | V | V | | V | | V | | | | | 3.終身學習能力。 | | | | | | | | | | | | 4.倫理與社會責任。 | V | V | V | | V | | V | | | | | 5.美感品味。 | | | | | | | | | | | | 6.創造力。 | V | V | V | | V | | V | | | | | 7.全球視野。 | | | | | | | | | | | | 8.合作與領導能力。 | | | | | | | | | | | | 9.山海胸襟與自然情懷。 | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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