國立中山大學107學年度第2學期電子商務課程大綱

【本資料僅供參考,課程大綱仍依教師確認後資料為準】

國立中山大學 107學年度第2學期課程教學大綱

National Sun Yat-sen University 107Academic year Course syllabus

中文名稱
Course name(Chinese)

電子商務

課號
Course Code

IB613

英文名稱
Course name(English)

ELECTRONIC COMMERCE

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

管理學院國際經營管理碩士學程

授課教師
Instructor

林帆

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

Week 1: Introductory session
Week 2: Overview of electronic commerce
Week 3: E-Commerce: Mechanisms, Platforms, and Tools
Week 4: Retailing in Electronic Commerce: Products and Services
Week 5: Business-to-Business E-Commerce
Week 6: Innovative EC Systems
Week 7: Mobile Commerce and Ubiquitous Computing
Week 8: Social Commerce: Foundations, Social Marketing, and Advertising
Week 9: Presentation of the essay topic and in-class preparation.
Week 10: Marketing and Advertising in E-Commerce
Week 11: E-Commerce Security and Fraud Issues and Protections
Week 12: “Branding of Singaporean brands”. Guest speaker: Doreen Kum (http://bizfaculty.nus.edu/faculty-profiles/330-doreen)
Week 13: E-Commerce Payment Systems. Deadline for submitting the essay.
Week 14: Order Fulfilment Along the S. Chain.
Week 15: EC Strategy, Globalization, and SMEs.
Week 16: Implementing EC Systems.
Week 17: Final examination
Week 18: Closing session

課程目標 Objectives

This course provides students with the basic tenets of electronic commerce. It investigates the strategic implications of doing business over the internet, with emphasis on existing companies based in Taiwan and abroad. In particular, it introduces students to the various software solutions available for building, launching, and monitoring their own online commerce.
At the end of this course, students should have acquired the necessary insights to succeed in digital and social media marketing.

授課方式 Teaching methods

The course builds on concrete websites and applications to cover a range of techniques for increasing profitability and marketing products and services effectively. It combines short lectures and practical workshops based on case studies, Taiwanese and international news, and student presentations.
Presentations: students will have to present (individually or in group, to be discussed) at least two chapters: one from Stone, Brad (2014) The Everything Store: Jeff Bezos and the Age of Amazon; and the other from Clark, Duncan (2016) Alibaba: The House that Jack Ma Built. The idea is to share knowledge –and save time –through a collective and parallel reading of two biographies.
Course Structure:
50 min Lecture Interactive presentation of one textbook chapter.
50 min Case study and debate In-class reading of a case study and group presentation.
50 min Presentations One chapter review of Amazon; another of Alibaba (see below).

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Mid-term examination (1000-word essay)：30%
2.Group/individual presentations：30%
3.Final examination (multiple-choice review of the course)：40%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

序號	作者	書名	出版社	出版年	出版地	ISBN#
1	Turban, E., Outland, J., King, D., Lee, J.K., Liang, T.-P., Turban, D.C.	Electronic Commerce: A Managerial and Social Networks Perspective, 8th edition	Springer	2016		9783319362700

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）

Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?

否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)

是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動 Alternative learning periods	勾選或填寫規劃內容 Place a check in the appropriate box or provide details	時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
1	2018/02/26~2018/03/04	Week 1: Introductory session
2	2018/03/05~2018/03/11	Week 2: Overview of electronic commerce
3	2018/03/12~2018/03/18	Week 3: E-Commerce: Mechanisms, Platforms, and Tools
4	2018/03/19~2018/03/25	Week 4: Retailing in Electronic Commerce: Products and Services
5	2018/03/26~2018/04/01	Week 5: Business-to-Business E-Commerce
6	2018/04/02~2018/04/08	Week 6: Innovative EC Systems
7	2018/04/09~2018/04/15	Week 7: Mobile Commerce and Ubiquitous Computing
8	2018/04/16~2018/04/22	Week 8: Social Commerce: Foundations, Social Marketing, and Advertising
9	2018/04/23~2018/04/29	Week 9: Presentation of the essay topic and in-class preparation.
10	2018/04/30~2018/05/06	Week 10: Marketing and Advertising in E-Commerce
11	2018/05/07~2018/05/13	Week 11: E-Commerce Security and Fraud Issues and Protections
12	2018/05/14~2018/05/20	Week 12: “Branding of Singaporean brands”. Guest speaker: Doreen Kum
13	2018/05/21~2018/05/27	Week 13: E-Commerce Payment Systems. Deadline for submitting the essay.
14	2018/05/28~2018/06/03	Week 14: Order Fulfilment Along the S. Chain.
15	2018/06/04~2018/06/10	Week 15: EC Strategy, Globalization, and SMEs.
16	2018/06/11~2018/06/17	Week 16: Implementing EC Systems.
17	2018/06/18~2018/06/24	Week 17: Final examination
18	2018/06/25~2018/07/01	Week 18: Closing session

課業討論時間 Office hours

時段1:
時間：星期二13:00-14:00
地點：4055-1
時段2：
時間：星期四08:00-09:00
地點：4055-1

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

尚未建立本課程欲培養之系所學生專業能力

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習