國立中山大學 107學年度第2學期 課程教學大綱
National Sun Yat-sen University 107Academic year Course syllabus
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中文名稱 Course name(Chinese) |
企業決策分析 |
課號 Course Code |
IB525 |
英文名稱 Course name(English) |
CORPORATE DECISION ANALYSIS |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
管理學院國際經營管理碩士學程 |
授課教師 Instructor |
鍾金才
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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Upon completion of this course students will be able to: 1.Demonstrate an understanding of the decision making processes 2.Review relevant issues that are important to making business decisions 3.Use relevant information to support strategic decision making 4.Apply appropriate tools/techniques for strategic decision making
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授課方式 Teaching methods |
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Lectures, group discussions, in-class self reflection exercises, mini cases and video presentations. Field trips will be notified when necessary.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Individual Assignment :25% 2.Group Assignment & Presentation:30% 3.Case Study (written):25% 4.Problem Solving Exercise:12% 5.Class Participation:8%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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There is no specific textbook in this course but it uses materials from a variety of sources. Among them: Goodwin, P. & Wright, G. (2010), Decision Analysis for Management Judgment, 4th Edition, John Wiley and Sons Ltd: Chichester. De bono, E. (2007), Six Thinking Hats: An Essential Approach to Business Management, Little, Brown & Company:NY Jennings D. & Wattam, S. (1998), “Decision Making”, Pitman Publishing: London. Solomon, Michael R. (2017), Consumer Behavior: Buying, Having and Being, 12th Ed., Pearson, NY. McKinsey Quarterly Harvard Business Review
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2019/02/18~2019/02/24 | Course orientation-Chapter 1 Introduction to decision making | 2 | 2019/02/25~2019/03/03 | Holiday (no class) | 3 | 2019/03/04~2019/03/10 | Chapter 2 Individual decision making Reflection 2.1: Low vs high involvement decision making | 4 | 2019/03/11~2019/03/17 | Chapter 3 Organization and household decision making Case Study 1: Alpha Pvt. Ltd | 5 | 2019/03/18~2019/03/24 | Chapter 4 Ethical decision making Reflection 4.1 & 4.2 Case Study 2: Hersley Food Ethic & Corporate Responsibility | 6 | 2019/03/25~2019/03/31 | Chapter 5 Strategic decision making Case Study 3: Starbucks Coffee Co Case Study 4: A look inside Danone | 7 | 2019/04/01~2019/04/07 | Holiday (no class) | 8 | 2019/04/08~2019/04/14 | Chapter 6 Decision tools for situational & portfolio analysis - PEST, SWOT, Porter 5 Forces Analysis and BCG matrix - Reflection 6.1 SWOT & PEST Analysis Dateline for submission of Individual Assignment (25%) - This assignment is about ethics | 9 | 2019/04/15~2019/04/21 | Written Case Study (25%)- Related to Chapter 6 | 10 | 2019/04/22~2019/04/28 | Chapter 7 Decision using group (Brainstorming, Delhi, Nominal Group Technique & Six Thinking Hats) | 11 | 2019/04/29~2019/05/05 | Chapter 8 Decision using Business Research Method (qualitative & quantitative) Reflection 8.1 How marketing research can help a firm’s export? | 12 | 2019/05/06~2019/05/12 | Chapter 9 Decision using GRID analysis and cost-benefit analysis Reflection 9.1Moving Office (CBA Exercise) | 13 | 2019/05/13~2019/05/19 | Chapter 10 Decision using Plus Minus Interesting (PMI), Pareto analysis & Decision tree Reflection 10.1 Decision tree exercise | 14 | 2019/05/20~2019/05/26 | Chapter 11 Decision in pricing strategy & products distribution (including GMROI, break even analysis, inventory level) | 15 | 2019/05/27~2019/06/02 | Problem Solving Exercise (12%) - Need to bring calculator | 16 | 2019/06/03~2019/06/09 | Holiday (no class) | 17 | 2019/06/10~2019/06/16 | Group Presentation – tools/methods (30%) - This presentation is about how to make use of decision making tools/methods in relevant situations | 18 | 2019/06/17~2019/06/23 | Group Presentation – tools/methods (30%) - This presentation is about how to make use of decision making tools/methods in relevant situations |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一13:00-15:00 地點 Office/Laboratory:CM 1025-1 時段2 Time period 2: 時間 Time:星期三13:00-15:00 地點 Office/Laboratory:CM 1025-1
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 1.本課程欲培養之能力與素養 This course enables students to achieve... | 2.紙筆考試或測驗 Test | 3.課堂討論︵含個案討論︶ Group discussion (case analysis) | 4.個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment | 5.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment | 6.個人口頭報告 Indivisual oral presentation | 7.群組口頭報告 Group oral presentation | 8.課程規劃之校外參訪及實習 Off-campus visit and intership | 9.證照/檢定 License | 10.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions | 11課外閱讀 Outside reading | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.具備專業倫理觀與社會責任實踐力。 | | | | | | | | | | | | 2.具備充分的人資管理專業知能。 | V | | | | | | | | | | | 3.具備溝通及團隊合作能力。 | | | | | | | | | | | | 4.具備邏輯思考及解決問題的能力。 | V | | | | | | | | | | | 5.具備國際觀之新思維。 | V | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 | V | | | | | | | | | | | 2.探究與批判思考能力。 | V | | | | | | | | | | | 3.終身學習能力。 | | | | | | | | | | | | 4.倫理與社會責任。 | | | | | | | | | | | | 5.美感品味。 | | | | | | | | | | | | 6.創造力。 | | | | | | | | | | | | 7.全球視野。 | V | | | | | | | | | | | 8.合作與領導能力。 | V | | | | | | | | | | | 9.山海胸襟與自然情懷。 | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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