國立中山大學 107學年度第2學期 課程教學大綱
National Sun Yat-sen University 107Academic year Course syllabus
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中文名稱 Course name(Chinese) |
策略管理 |
課號 Course Code |
HRM653 |
英文名稱 Course name(English) |
STRATEGIC MANAGEMENT |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
人力資源管理研究所碩士班 |
授課教師 Instructor |
陳寶蓮
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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In this course, you will develop your skill at: • understanding how global organizations (firms) gain and sustain competitive advantage • analyzing strategic business situations and formulating strategy • implementing strategy and organizing the organization (firm) for strategic success • team work and presentation
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授課方式 Teaching methods |
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Individual HW assignments (7 cases; 3 % each but only count the top 6):18% 2.Individual participation:10% 3.Mini-Group Presentation:10% 4.Case Competition:20% 5.Midterm exam (Exam 1):21% 6.Final exam (Exam 2):21%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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Textbook: Grant, Robert M. (2005 or newer version). Contemporary Strategy Analysis: Concepts, Techniques, and Applications. Malden, MA: Blackwell. Reading: Porter, Michael (1996). “What is Strategy?” Harvard Business Review, (November-December): 61-78. Cases: Harvard Business Cases
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2019/02/18~2019/02/24 | (1) Introduction (2) Strategic coherence | 2 | 2019/02/25~2019/03/03 | No class | 3 | 2019/03/04~2019/03/10 | Resources and capabilities | 4 | 2019/03/11~2019/03/17 | Industry Analysis & (1) IKEA的真相:藏在沙發、蠟燭與馬桶刷背後的祕密 | 5 | 2019/03/18~2019/03/24 | (2) Cola wars continue: Coke and Pepsi in 2010 | 6 | 2019/03/25~2019/03/31 | Business-level strategies | 7 | 2019/04/01~2019/04/07 | No class | 8 | 2019/04/08~2019/04/14 | Product differentiation & Starbucks | 9 | 2019/04/15~2019/04/21 | Cost reduction & Wal-Mart | 10 | 2019/04/22~2019/04/28 | ** Exam 1** | 11 | 2019/04/29~2019/05/05 | Corporate Strategy | 12 | 2019/05/06~2019/05/12 | Diversification(product) & (5) 3M: Profile of an Innovating Company | 13 | 2019/05/13~2019/05/19 | Diversification (globalization) & (6) Lenovo: Building A Global Brand | 14 | 2019/05/20~2019/05/26 | Business Models & (7) Twitter | 15 | 2019/05/27~2019/06/02 | Case competition | 16 | 2019/06/03~2019/06/09 | Case competition | 17 | 2019/06/10~2019/06/16 | Case competition | 18 | 2019/06/17~2019/06/23 | ** Exam 2** |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:TBC 地點 Office/Laboratory: 時段2 Time period 2: 時間 Time:TBC 地點 Office/Laboratory:
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 1.本課程欲培養之能力與素養 This course enables students to achieve... | 2.紙筆考試或測驗 Test | 3.課堂討論︵含個案討論︶ Group discussion (case analysis) | 4.個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment | 5.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment | 6.個人口頭報告 Indivisual oral presentation | 7.群組口頭報告 Group oral presentation | 8.課程規劃之校外參訪及實習 Off-campus visit and intership | 9.證照/檢定 License | 10.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions | 11課外閱讀 Outside reading | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.學生能注意倫理的議題及專業倫理。 | | | | | | | | | | | | 2.學生能有效溝通並有良好的團隊合作。 | V | | V | | V | | V | | | | | 3.學生能具備國際觀。 | V | | V | | | | | | | | | 4.學生能發展邏輯思考及資訊科技能力以解決問題。 | V | | V | | V | | V | | | | | 5.學生能具備充分的專業知能。 | V | | V | | V | | V | | | | | 6.學生能注意並參與社會責任的議題。 | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 | V | | V | | V | | V | | | | | 2.探究與批判思考能力。 | V | | V | | V | | V | | | | | 3.終身學習能力。 | | | | | | | | | | | | 4.倫理與社會責任。 | | | | | | | | | | | | 5.美感品味。 | | | | | | | | | | | | 6.創造力。 | | | | | | | | | | | | 7.全球視野。 | V | | V | | V | | V | | | | | 8.合作與領導能力。 | V | | V | | V | | V | | | | | 9.山海胸襟與自然情懷。 | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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