National Sun Yat-sen University 107Academic year Course syllabus
中文名稱 Course name(Chinese)
研究方法論(二)
課號 Course Code
GHRM505
英文名稱 Course name(English)
RESEARCH METHODOLOGY (II)
課程類別 Type of the course
講授類
必選修 Required/Selected
必修
系所 Dept./faculty
人力資源管理全英語碩士學位學程
授課教師 Instructor
陳康庭 金志衍
學分 Credit
3
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:
尚未建立傳染性肺炎(武漢肺炎)授課方式調整
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
Part 1 / Quantitative Research Methods (weeks 2-8 / 50% of semester grade): This is a state-of-the-art course on Social Science Research. It attempts to impart a basic understanding of the various business research techniques currently employed by major corporations as well as small and medium enterprises. Exposition of these techniques will be offered along two dimensions: theoretical and practical. While this is a course in research methods, the problem contexts used to illustrate the various concepts will be managerial. The course has a strong applied and managerial orientation that is relevant to the current management environment. In discussing the research techniques, the emphasis will be on applied aspects unique to the data and not on methodological elegancies. After taking this course, students will be able to demonstrate a good understanding social science research concepts, and apply them to address real-life situations. - Part 2 / Qualitative Research Methods (weeks 9-18 / 50% of semester grade): Part 2 of the research methodology course is designed to help you to undertake a research project, whether as a student of business and management at National Sun Yat-sen University, or later on in your career as a manager. This course provides an overview of the central themes of doing qualitative research in business and management and discusses their relevance both in scientific and practical terms. The course provides a clear guide from thinking of your research project to writing your research report. It highlights the realities of undertaking research, including its common pitfalls, develops your capacity to use the basic qualitative research methods in business and management, and develops your critical thinking ability. The content of the course is academically rigorous, at the same time engaging and accessible, and will be delivered in a manner that fosters and facilitates development of your own research interests.
課程目標 Objectives
Part 1 / Quantitative Research Methods (weeks 2-8 / 50% of semester grade): The first objective for every topic in the course will be to raise in students the awareness of relevant questions and problems – actual, diverse and complex. We will then steer through the array of tools and options available. Upon successful completion of this course, students will be able to: 1. Identify in a clear manner what could market research deliver in a specific challenge. 2. Chart expectations and resources involved when contacting an in-house or external research project manager or analyst. 3. Appraise and help fine-tuning a proposed research design. 4. Follow up and oversee research execution. 5. Prompt that the analysis is fully substantiated and reaps all the information and its conditions. 6. Overall, to ensure that research goes over information-oriented levels to action-oriented support at the managerial scene. Other more general or cross-disciplinary objectives in this course are skills in debating business cases, in delivering presentations and, most likely, in logical thinking and rhetoric. - Part 2 / Qualitative Research Methods (weeks 9-18 / 50% of semester grade): After completing this course, you will be able to: • Outline the purpose and distinct focus of qualitative management research; • Understand the choices and stages you will need to complete (and revisit) as part of your research process; • Make informed choices about qualitative research design, data collection, and analysis; • Write and present your research proposal.
1.(Part1) Class attendance and participation:5% 2.(Part1) Individual assignment:20% 3.(Part1) Midterm exam:25% 4.(Part2) Attendance:10% 5.(Part2) Participation:10% 6.(Part2) Final Exam:30%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Straits, Bruce C. and Singleton Jr., Royce A.
“Social Research: Approaches and Fundamentals,” International 5th edition
Oxford University Press
2011
9780195394610
2
Malhotra, Naresh K. (2010)
“Marketing Research: An Applied Orientation,” 6th edition
Prentice Hall
2010
9780136085430
3
Saunders, M., Lewis, P., & Thornhill, A.
Research methods for business students (7th ed.)
Pearson
2016
4
Schindler, P.
Business Research Methods (13 ed.)
New York: McGraw- Hill/Irwin.
2019
5
Saunders, M. N., & Lewis, P.
Doing research in business & management: An essential guide to planning your project (2nd ed.)
Pearson
2018
6
Hart, C.
Doing a Literature Review: Releasing the Research Imagination (2nd ed.)
Sage
2018
7
Pajo, B.
Introduction to research methods: a hands-on approach
Sage
2017
8
Robson, C.
Real World Research: A Resource for Social Scientists and Practitioner-Researchers (2nd ed.)
Oxford, UK: Blackwell Publishing.
2002
9
Yin, R. K.
Case study research: Design and methods (5th ed.)
Sage
2013
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2019/02/18~2019/02/24
Welcome Course Introduction
2
2019/02/25~2019/03/03
Research Design: Problem Definition; Survey; Experiment; Secondary Data Analysis
3
2019/03/04~2019/03/10
Data Preparation: Questionnaire; Design; Construction; Sampling Techniques Measurement: Scales Development; Reliability and Validity
4
2019/03/11~2019/03/17
Data Analysis: Frequency Distribution; Cross-tabulation; Hypothesis Testing
5
2019/03/18~2019/03/24
Data Analysis: Correlation and Regression
6
2019/03/25~2019/03/31
Data Analysis: ANOVA and MANOVA
7
2019/04/01~2019/04/07
Data Analysis: SEM
8
2019/04/08~2019/04/14
Mid-term Exam (Quantitative)
9
2019/04/15~2019/04/21
Introduction to Qualitative Research
10
2019/04/22~2019/04/28
Collecting Qualitative Data: Interviews
11
2019/04/29~2019/05/05
Analyzing Qualitative Data: Interviews
12
2019/05/06~2019/05/12
Collecting Qualitative Data: Observation
13
2019/05/13~2019/05/19
Analyzing Qualitative Data: Observation
14
2019/05/20~2019/05/26
Writing and presenting the research report
15
2019/05/27~2019/06/02
Negotiating Access and Research Ethics
16
2019/06/03~2019/06/09
Final Exam Presentations
17
2019/06/10~2019/06/16
Final Exam Presentations
18
2019/06/17~2019/06/23
Final Class: Review
課業討論時間 Office hours
時段1 Time period 1: 時間 Time:星期一1pm~2pm 地點 Office/Laboratory:4055-1 時段2 Time period 2: 時間 Time:星期二1pm~2pm 地點 Office/Laboratory:4055-1
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
1.本課程欲培養之能力與素養 This course enables students to achieve...
2.紙筆考試或測驗 Test
3.課堂討論︵含個案討論︶ Group discussion (case analysis)
4.個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment
5.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment
6.個人口頭報告 Indivisual oral presentation
7.群組口頭報告 Group oral presentation
8.課程規劃之校外參訪及實習 Off-campus visit and intership
9.證照/檢定 License
10.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions
11課外閱讀 Outside reading
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備專業倫理觀與社會責任實踐力。
2.具備充分的人資管理專業知能。
3.具備溝通及團隊合作能力。
4.具備邏輯思考及解決問題的能力。
5.具備國際觀。
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university