National Sun Yat-sen University 107Academic year Course syllabus
中文名稱 Course name(Chinese)
社會網絡分析
課號 Course Code
BM555
英文名稱 Course name(English)
SOCIAL NETWORK ANALYSIS
課程類別 Type of the course
講授類
必選修 Required/Selected
選修
系所 Dept./faculty
企業管理學系企業管理碩士班
授課教師 Instructor
韋岱思
學分 Credit
3
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)授課方式調整
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
Why is this course important? Why do some people have more good ideas than others? And why are some organizations innovative while others lag behind market developments? And how come some people find a job easily and move up quickly on the organizational ladder leaving their peers behind? Faced with these questions, many management scholars would turn to something inside the organization or ‘inside’ the worker. Maybe the firm has a better leader or more resources. Maybe some workers do better than others because they are smarter or work harder. However, social network analysts would answer these answers differently. Firms are more innovative because of their network relations. Workers get ahead in labor markets because they have better networks and more social capital. The answers given by social network analysts have gained traction in recent year within management studies. Social networks now play a crucial role in many management theories. Social networks are associated with innovation, increased firm performance, and faster promotion trajectories for workers. The goal of this course is for you to develop a solid conceptual understanding of how social networks benefit organizations and individuals. Moreover, the course teaches you to ‘speak’ networks by learning the basic assumptions of social network analysis and by developing a practical understanding of how to collect, prepare, and analyze social network data. To develop your understanding of the key concepts in social networks analysis, you will work in a team to organize one section of a class explaining the main concepts in that week’s reading and linking the reading of that week to the other readings in the course. You will also learn to critically evaluate academic research to social networks by writing two reviews of the assigned readings. Finally, you will write a research proposal defining an interesting research question in social network analysis, review relevant literature to identify testable hypotheses, and develop a solid methodology section to test the proposed hypotheses. Through these assignments, you will familiarize yourself with the main theoretical concepts in social network analysis, and become traversed in how to use social network methods for research. Ultimately, this course offers you a new framework to understand what happens in the (corporate) world.
課程目標 Objectives
What should you be able to do by the end of this course? At the end of this course, you are able to: 1. Describe and explain the main conceptual constructs used in social network analysis 2. Understand how networks can be beneficial for organizations and individuals 3. Read, review, and critically discuss academic papers 4. Write a proper research proposal with a strong theoretical question embedded in the scholarly literature on social network analysis, clear research hypotheses, and a solid methodological approach for data analysis to test the research hypotheses
授課方式 Teaching methods
Assignments and evaluations This class consists of a number of smaller and bigger assignments, which all count towards your final grade: 1. WWW: Before coming to class, briefly answer these three questions on a piece of paper: a. What is the main thing the paper tries to explain? b. What is the explanation given in the paper? c. What other theories or ideas do you know that explain the same phenomenon? We will use your WWW’s in the first 15 or 20 minutes in class. After that you need to hand in your WWW’s to the TA. You are expected to write a WWW for every week with assigned reading materials (12 weeks in total). Every WWW is worth 1 point (out of the total score of 100), and you will receive an additional 3 points if you hand in all WWWs 2. Group class discussion: Groups of 3 or 4 students will be formed in the third week of the semester. Each group will be assigned to prepare and lead the class during one week of the semester. During the class, the group has the first one and a half hour to summarize the main concepts in that week’s reading, link the reading to other topics in the semester, and discuss how that week’s reading does or does not help to understand the actions of organizations or individuals in a real life business situation. The group is expected to actively engage and challenge the rest of the class in innovative ways 3. Review of two papers: Each student needs to write a review of two of the papers that we discuss during the class. You cannot write a review for an article for which you lead the group class discussion. Not all papers are suitable for a review; suitable papers are highlighted with a *** in the weekly schedule below. A good review includes a brief summary of the article and its main contribution to the literature, and a critical review of the theoretical argument or an assessment of the data and methods. Most importantly, when reviewing an article, you need to show how your critique undermines the theoretical argument or casts doubt on the main results presented in the article. Reviews cannot exceed 4 pages (font size 11, double spaced, standard office margins) including all text, tables, figures, and references. You can hand in your reviews at any point during the semester, but you need to hand in at least one review before week 10 (4/25). When both reviews are handed in after week 10, I will deduct 20 points from the grade of one of your reviews. 4. Research proposal: On June 20, Each student needs to hand in a research proposal with 1) a clear research question, 2) a motivation why this question is practically and theoretically important, 3) a literature review embedding the research question in the literature and leading to clear testable hypotheses, and 4) a data and methodology section detailing the data and the methodological strategy to test the hypotheses. You need to cite at least one of the assigned readings of this course. The research proposals cannot exceed 8 pages (font size 11, double spaced, standard office margins) including all text, tables, figures, and references. You need to cite at least one paper that we discussed during this course.
1.www：15% 2.Review 1：15% 3.Review 2：15% 4.Group class discussion：25% 5.Research proposal：30%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
Course materials We will use a number of research papers and academic book chapters during the course. Students are required to find the research papers themselves, but pdf files of the book chapters will be made available to students.
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2019/02/18~2019/02/24
Course introduction
2
2019/02/25~2019/03/03
228 Memorial Day
3
2019/03/04~2019/03/10
What are the fundamental assumptions of social network analysis?
4
2019/03/11~2019/03/17
What are good network questions?
5
2019/03/18~2019/03/24
How do networks help organizations survive?
6
2019/03/25~2019/03/31
How do networks make organizations innovative?
7
2019/04/01~2019/04/07
Tomb sweeping day
8
2019/04/08~2019/04/14
How can organizations build innovative networks?
9
2019/04/15~2019/04/21
Mid-terms – thinking about your research proposal
10
2019/04/22~2019/04/28
How do networks help employers and employees in the labor market?
11
2019/04/29~2019/05/05
How do individuals benefit from brokering relations?
12
2019/05/06~2019/05/12
Wait a minute … are networks really why people find a job?
13
2019/05/13~2019/05/19
Now what? How do networks help in the job search process?
14
2019/05/20~2019/05/26
Linking concepts: asking network questions, collecting data, and measuring networks
15
2019/05/27~2019/06/02
How do social networks operate in the online world?
16
2019/06/03~2019/06/09
How do you record and represent network data?
17
2019/06/10~2019/06/16
How do you collect network data?
18
2019/06/17~2019/06/23
Hand in research papers
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期二14.00 ~ 16.00 地點 Office/Laboratory：4064 時段2 Time period 2： 時間 Time：星期三14.00 ~ 16.00 地點 Office/Laboratory：4064
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
1.本課程欲培養之能力與素養 This course enables students to achieve...
2.紙筆考試或測驗 Test
3.課堂討論︵含個案討論︶ Group discussion (case analysis)
4.個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment
5.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment
6.個人口頭報告 Indivisual oral presentation
7.群組口頭報告 Group oral presentation
8.課程規劃之校外參訪及實習 Off-campus visit and intership
9.證照/檢定 License
10.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions
11課外閱讀 Outside reading
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力與團隊合作(Communication ability and team cooperation)
V
V
V
V
2.問題分析能力(analysis of problems)
V
V
V
V
3.倫理觀與社會責任實踐(Ethics and social responsibilities)
4.問題分析與解決能力(Ability of problem analysis and solution)
V
V
V
V
5.國際觀與外語能力(Global perspective and foreign language ability)
V
V
V
V
6.國際觀(global perspective)
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university