國立中山大學 107學年度第1學期 課程教學大綱

National Sun Yat-sen University 107Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

 歐洲市場

課號
Course Code

 IB532

英文名稱
Course name(English)

 EUROPEAN MARKETS

課程類別
Type of the course

 講授類

必選修
Required/Selected

選修

系所
Dept./faculty

 管理學院國際經營管理碩士學程

授課教師
Instructor

 盧康寧    雷英瑞    

學分
Credit

 3

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus
　　　　　　　　 本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

Week 1: Overview of the course and its requirements
Week 2: A first look at the European Continent and European Integration: A historical overview
Week 3: Basics of free trade and international trade theory and the empirical side of European trade
Week 4: Non-comparative advantage trade theories, EU specialization patterns, and implications for competitiveness and strategic decision making
Week 5: Non-trade related economic integration theory / Empirical look at Europe
Week 6: The free movement of labor in the EU
Week 7: Economic Analysis of the stages of economic integration and the various economic effects
Week 8: A deeper look and analysis of the Single European Market
Week 9: Mid-term Exam
Week 10: The definition of Europe from a historical perspective
Week 11: What was learned and achieved in Europe after two bloody World Wars - during the 20th Century (1914-18 & 1939-45)?
Week 12: Has the consolidation and Expansion of the EU as a Hegemonic Project finally lost steam?
Week 13: Is the European Identity construct nothing but a fragile slogan?
Week 14: The Brexit Referendum: Why Britain has decided to leave the EU?
Week 15: Why populist movements have emerged in Europe in recent years, and successfully challenged traditional political parties in the ballot box?
Week 16: With their major export products, can Member States excel economically without EU restrictions?
Week 17: Group Presentations - Q&A discussions
Week 18: Group Presentations - Q&A discussions

課程目標 Objectives
　　　　　　　　 The course objective is to provide an in-depth and applied (real-world) introduction to European countries, European markets, the European economic integration process, and the European Union. It gives students the necessary background of the relevant historical roots and evolution; information on the diverse country/market characteristics; and an understanding of real-world implications with respect to economic and business decisions for European and non-European firms, investors, and managers that do business in various European markets.
Furthermore, the course will contextualise what Europe signifies as a Continent. It will also discuss why military conflicts of the 20th Century shaped modern Europe, and how institutional mechanisms guaranteed peace and growth in the region. How the EU project managed to territorially expand after the end of the Cold War, and to what extent, this new European identity construct could survive (or not) when member states face nationalistic/populist internal political tensions. To conclude, by focusing on world-renowned products from EU member states, we’ll explore if some states could better promote these products - in established as well as emerging markets outside Europe.

授課方式 Teaching methods
　　　　　　　　 Lectures provided during the class:
The instructor presents, explains, and analyzes principles and concepts.
Interactive teaching
The students are encouraged to actively participate in the class and ask questions and even interrupt the lecturing of the instructor in order to ask a question, comment on a relevant issue, or provide an idea.
The instructor raises questions, issues, or ideas (related to a topic of the ongoing lecturing) to be discussed between the instructor and the students (either individually or as a group).

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　
1.Attendance, active participation, and in-class assignments:：25%
2.Mid-term written exam：30%
3.Group Project Report：30%
4.Group Presentation：15%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　 The course draws on several sources. The course materials include specific chapters from textbooks on given themes that are examined as well as other sources such as instructor’s lecture notes, articles from journals and magazines, and online material and references.

彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods		勾選或填寫規劃內容
Place a check in the appropriate box or provide details		時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他（請填寫規劃內容）
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　
週次日期授課內容及主題
WeekDateContent and topic
12018/09/10~2018/09/16Overview of the course and its requirements
22018/09/17~2018/09/23A first look at the European Continent and European Integration: A historical overview
32018/09/24~2018/09/30Basics of free trade and international trade theory and the empirical side of European trade
42018/10/01~2018/10/07Non-comparative advantage trade theories, EU specialization patterns, and implications for competitiveness and strategic decision making
52018/10/08~2018/10/14Non-trade related economic integration theory / Empirical look at Europ
62018/10/15~2018/10/21The free movement of labor in the EU
72018/10/22~2018/10/28Economic Analysis of the stages of economic integration and the various economic effects
82018/10/29~2018/11/04A deeper look and analysis of the Single European Market
92018/11/05~2018/11/11Mid-term Exam
102018/11/12~2018/11/18The definition of Europe from a historical perspective
112018/11/19~2018/11/25What was learned and achieved in Europe after two bloody World Wars - during the 20th Century (1914-18 & 1939-45)?
122018/11/26~2018/12/02Has the consolidation and Expansion of the EU as a Hegemonic Project finally lost steam?
132018/12/03~2018/12/09Is the European Identity construct nothing but a fragile slogan?
142018/12/10~2018/12/16The Brexit Referendum: Why Britain has decided to leave the EU?
152018/12/17~2018/12/23Why populist movements have emerged in Europe in recent years, and successfully challenged traditional political parties in the ballot box?
162018/12/24~2018/12/30With their major export products, can Member States excel economically without EU restrictions?
172018/12/31~2019/01/06Group Presentations - Q&A discussions
182019/01/07~2019/01/13Group Presentations - Q&A discussions

課業討論時間 Office hours
　　　　　　　　 時段1 Time period 1:
時間 Time：星期三10:00-12:00
地點 Office/Laboratory：管0029
時段2 Time period 2：
時間 Time：星期四17:00-18:00
地點 Office/Laboratory：管0029

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
　　　　　　　　
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university		課堂活動與評量方式
Class activities and evaluation
1.本課程欲培養之能力與素養 This course enables students to achieve...2.紙筆考試或測驗 Test3.課堂討論︵含個案討論︶ Group discussion (case analysis)4.個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment5.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment6.個人口頭報告 Indivisual oral presentation7.群組口頭報告 Group oral presentation8.課程規劃之校外參訪及實習 Off-campus visit and intership9.證照/檢定 License10.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions11課外閱讀 Outside reading
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備專業倫理觀與社會責任實踐力。           
2.具備充分的人資管理專業知能。           
3.具備溝通及團隊合作能力。V V V      
4.具備邏輯思考及解決問題的能力。VVV V      
5.具備國際觀之新思維。V V V      
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。V V V      
2.探究與批判思考能力。VVV V      
3.終身學習能力。           
4.倫理與社會責任。           
5.美感品味。           
6.創造力。           
7.全球視野。V V V      
8.合作與領導能力。V V V      
9.山海胸襟與自然情懷。           

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　 尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程無註記包含校外實習

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