國立中山大學 109學年度第2學期 課程教學大綱
National Sun Yat-sen University 109Academic year Course syllabus
|
中文名稱 Course name(Chinese) |
質性研究方法 |
課號 Course Code |
ICM504 |
英文名稱 Course name(English) |
QUALITATIVE RESEARCH METHODS |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
行銷傳播管理研究所碩士班 |
授課教師 Instructor |
蕭蘋
|
學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
|
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
|
1.每週短評:40% 2.英文讀物的摘要報告:10% 3.期末報告:40% 4.課堂參與:10%
|
|
課程大綱 Course syllabus |
|
課程目標 Objectives |
|
幫助同學瞭解質性研究方法的概念、運用與相關問題。 The purpose of this course is to help students understand the concepts of qualitative research methods and be able to apply the methods to their thesis research.
|
|
授課方式 Teaching methods |
|
評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
|
|
1.review essay:40% 2.English essay summary :10% 3.final report:40% 4.class participation:10%
|
|
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
|
|
彈性暨自主學習規劃 Alternative learning periods
|
|
每週課程內容及預計進度 Weekly scheduled progress |
|
週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2021/02/21~2021/02/27 | 課程介紹、彼此認識 Introduction | 2 | 2021/02/28~2021/03/06 | 為進入質性研究做準備:發展研究架構 the overview 1 | 3 | 2021/03/07~2021/03/13 | 為進入質性研究做準備:發展研究架構 the overview 2 | 4 | 2021/03/14~2021/03/20 | 參與觀察與民族誌法(一) Participant observation and ethnography 1 | 5 | 2021/03/21~2021/03/27 | 參與觀察與民族誌法(二) Participant observation and ethnography 2 | 6 | 2021/03/28~2021/04/03 | 參與觀察與民族誌法實作 (三) Participant observation and ethnography 3 | 7 | 2021/04/04~2021/04/10 | 深度訪談 (一) Qualitative interviewing 1 | 8 | 2021/04/11~2021/04/17 | 深度訪談 (二) Qualitative interviewing 2 | 9 | 2021/04/18~2021/04/24 | 深度訪談 (三) Qualitative interviewing 3 | 10 | 2021/04/25~2021/05/01 | 資料的詮釋與分析 (一) Data interpretation and analysis 1 | 11 | 2021/05/02~2021/05/08 | 資料的詮釋與分析 (二) Data interpretation and analysis 2 | 12 | 2021/05/09~2021/05/15 | 資料的詮釋與分析 (三) Data interpretation and analysis 3 | 13 | 2021/05/16~2021/05/22 | 質性研究的信度 Credibility | 14 | 2021/05/23~2021/05/29 | 質性研究效度 Validity | 15 | 2021/05/30~2021/06/05 | 質性研究的書寫 Writing | 16 | 2021/06/06~2021/06/12 | 質性研究的倫理與政治 Research Ethics and Politics | 17 | 2021/06/13~2021/06/19 | Holiday , no class | 18 | 2021/06/20~2021/06/26 | 期末報告 Final paper presentation |
|
|
課業討論時間 Office hours |
|
時段1 Time period 1: 時間 Time:星期二Tue 14:30~16:30 地點 Office/Laboratory:R4086 時段2 Time period 2: 時間 Time:星期四Thur 14:30~16:30 地點 Office/Laboratory:R4086
|
|
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
|
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. 課外閱讀 Outside reading. 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1具備良好的理解、表達、與溝通能力。 1 With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability. | V | | V | V | V | V | V | | | | | 2.具備行銷傳播學業知識與技能,並有效分析與解決問題。 2. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development. | V | | V | V | V | V | V | | | | | 3.以數位行銷與社會文化行銷之專業成就全方位生涯發展。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society. | | | | | | | | | | | | 4.發揮領導與團隊精神,能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development. | | | | | | | | | | | | 5.具備專業倫理觀念,明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | V | V | V | V | V | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | V | V | V | V | V | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
|
|
本課程與SDGs相關項目:The course relates to SDGs items: |
|
本課程校外實習資訊: This course is relevant to internship: |
|