1.Attendance and participation：20% 2.Business management forum：30% 3.Debate competition on business management issues：20% 4.Business practice project：30%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
Business Management is an evolving yet fundamental course. “Introduction to Business” is a core course for students who are pursuing Business and Management-related degrees. This course is designed to introduce the business management concepts, contexts, and strategies in terms of motivating and preparing future managers to grasp the new realities in the modern world. Through innovative teaching approaches, such as interactive videos, class discussion and activities, debate competition, forum, case study analyses, and business management practices, this course provides you with the knowledge about the theoretical and managerial implications of business management, in order to enhance your problem-solving, analytical, and team-working skills.
課程目標 Objectives
1. To understand the theoretical concepts, tools and frameworks that can be used to execute strategic analyses on business management 2. To comprehend the co-evolving relationships between business management (strategy developments and operations) and its external contexts (cultures, institutional frameworks, economic developments, and competitive environments) 3. To inspire you to think globally and to enable you to ask critical, theoretically grounded and practically useful questions on the reflections and new phenomenon of business management
授課方式 Teaching methods
Interactive videos, class discussion and activities, debate competition, forum, case study analyses, and business management practices
1.Attendance and participation：20% 2.Business management forum：30% 3.Debate competition on business management issues：20% 4.Business practice project：30%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Pride, W.M., Hughes, R. J. & Kapoor, J. R.
Foundations of Business
Cengage
2017
Boston USA
9781305511064
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2020/09/06~2020/09/12
Introduction to the course
2
2020/09/13~2020/09/19
Business concepts, organization and strategies
3
2020/09/20~2020/09/26
R&D and operations management
4
2020/09/27~2020/10/03
Marketing management
5
2020/10/04~2020/10/10
Financial management
6
2020/10/11~2020/10/17
Human resources management
7
2020/10/18~2020/10/24
Business management forum (1)
8
2020/10/25~2020/10/31
Business management forum (2)
9
2020/11/01~2020/11/07
Business management forum (3)
10
2020/11/08~2020/11/14
Business management forum (4)
11
2020/11/15~2020/11/21
Developments and challenges of international businesses
12
2020/11/22~2020/11/28
No lecture
13
2020/11/29~2020/12/05
Business ethics and corporate social responsibilities
14
2020/12/06~2020/12/12
Debate competition on business management issues
15
2020/12/13~2020/12/19
No lecture
16
2020/12/20~2020/12/26
Business practices project presentations (1)
17
2020/12/27~2021/01/02
Business practices project presentations (2)
18
2021/01/03~2021/01/09
No exam & lecture
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期三10-12 地點 Office/Laboratory：4093 時段2 Time period 2： 時間 Time：星期四12-14 地點 Office/Laboratory：4093
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.基礎的管理知識(General knowledge of business management) 1. General knowledge of business management.
V
V
V
2.溝通能力與團隊合作(communication and team cooperation) 2. Communication and team cooperation.
V
V
V
3.問題解決能力(ability of problem solution) 3. Ability of problem solution.
V
V
V
4.倫理觀與社會責任實踐(ethical and social responsibilities) 4. Ethical and social responsibilities.
5.國際觀(global perspective) 5. Global perspective.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
V
V
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature