本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This course will discuss the current status and future development of e-commerce, and the current status of applying information technology to e-commerce. Course topics include macro and micro factors of e-commerce development, important e-commerce business models, smart commerce, application of artificial intelligence and big data techniques to e-commerce, FinTech, consumer behaviors, etc. In addition, this course will discuss theories and models in the fields such as information systems, consumer behavior and organizational behavior, and how to apply those theories to conducting e-commerce research. 本課程將探討電子商務的現況及未來發展，以及資訊科技在電子商務應用之現況，包含電子商務發展的整體環境因素及個體環境因素、重要的電子商務模式、智慧商務、人工智慧與巨量資料在電子商務之應用、金融科技、消費者行為等。本課程另一重點為探討資管、消費者行為、組織行為等領域理論與模型，以及如何應用這些理論從事電子商務的研究。
課程目標 Objectives
1. Understand the impact and opportunities of rapid development of the Internet technology on business operation, and the induced issues about business operation and management. 2. Understand the information technology that drives the development of e-commerce and related issues. 3. Understand how to apply theories to the study of e-commerce and the challenges of practical operation of e-commerce through case study and practice. 4. Understand theories in the information system, consumer behavior, and organizational behavior fields and how to apply those theories to understand user and consumer behavior in the e-commerce context. 1.瞭解網際網路科技的快速演進為企業經營所帶來的契機及衝擊，以及因而所引發的經營管理議題。 2.瞭解帶動電子商務發展的相關資訊科技發展及重要議題 3.透過個案討論及實務演練，體驗電子商務相關理論之應用及實務操作可能面臨的挑戰。 4.瞭解資管、消費者行為、組織行為等領域理論，及如何應用這些理論探討電子商務中使用者或消費者行為。
授課方式 Teaching methods
Lecture、Literature Review, Case Study, Personal Presentation, Team Project and Presentation. 講授、文獻討論、個案討論、個人報告、小組專案演練與報告。
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
梁定澎等人
電子商務: 數位時代商機
前程文化事業有限公司
2018
新北市
978-986-5774-17-2
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2022/09/04~2022/09/10
Introduction of the course, online learning system, and e-commerce (課程簡介及系統介紹、電子商務概論)
2
2022/09/11~2022/09/17
Business models and strategies of e-commerce (電子商務商業模式與策略)
3
2022/09/18~2022/09/24
Introduction of e-commerce research (電子商務研究導論)
4
2022/09/25~2022/10/01
Information system theories and models (資訊管理理論及模型)
5
2022/10/02~2022/10/08
Theories in the fields such as consumer behavior and organizational behavior (消費者行為、組織行為等領域理論)
6
2022/10/09~2022/10/15
Approaches to developing e-commerce research models, part 1 (電子商務研究模型建構方法 (一))
7
2022/10/16~2022/10/22
Approaches to developing e-commerce research models, part 2 (電子商務研究模型建構方法 (二))
8
2022/10/23~2022/10/29
Discuss on how write a research article (論文寫作說明)
9
2022/10/30~2022/11/05
Mobile commerce and smart commerce (行動商務與智慧商務)
10
2022/11/06~2022/11/12
Midterm presentation of the team project (期中小組專案報告)
11
2022/11/13~2022/11/19
Social medias and social commerce (社群媒體與社群商務)
12
2022/11/20~2022/11/26
Online marketing and online advertisement (網路行銷及網路廣告)
13
2022/11/27~2022/12/03
Application of AI technology in e-commerce (人工智慧在電子商務之應用)
14
2022/12/04~2022/12/10
Web mining and big data analysis (網路探勘與巨量資料分析)
15
2022/12/11~2022/12/17
Customer relationship management (顧客關係管理)
16
2022/12/18~2022/12/24
Electronic payment, transaction security, and FinTech (電子付款、交易安全及金融科技)
17
2022/12/25~2022/12/31
Final team project presentation, part 1 (期末小組報告(一))
18
2023/01/01~2023/01/07
Final team project presentation, part 2 (期末小組報告(二))
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期一14:00 ~ 16:00 地點 Office/Laboratory：管4053 時段2 Time period 2： 時間 Time：星期二14:00 ~ 16:00 地點 Office/Laboratory：管4053
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.