1.Individual Assignment 1 (take home):20% 2.Individual Assignment 2 (take home):20% 3.Case Study (written in class):20% 4.Group Assignment & Presentation:30% 5.Class Participation (including 2% for guest lecture):10%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This is an integrative and interdisciplinary course, drawing together the ideas, concepts, and theories from cross-functional knowledge such as marketing, human resources, public relations, services, and event management. It takes a general management perspective, viewing the firm as a whole, and demonstrates the necessity of coordinating and integrating different functional strategies into an overall competitive strategy. It takes a broad view of the dynamic business environment that includes buyers, suppliers, competitors, technology, the economy, government, and uncertain global forces that affect the successful execution of a company’s strategic plan.
課程目標 Objectives
Learning Outcomes The objectives of this course are to develop: 1. Understanding of the key concepts and principles of business environment scanning, competitive analysis, strategy formulation and implementation, 2. Understanding of the crucially important role that the HRM function plays in the setting and implementation of an organization’s strategic plan 3. Useful analytical skills for analyzing real-life company situations and developing practical solutions using prior learning from a cross-functional perspective 4. Written and oral presentation skills through individual assignments and reporting of case situations. 5. Organizational skills through executing a group project plan
授課方式 Teaching methods
Lectures, case studies, in-class activities (group discussions, self-reflection, problem-solving exercises) and video presentations. Guest lectures will be arranged and notified.
1.Individual Assignment 1 (take home):20% 2.Individual Assignment 2 (take home):20% 3.Case Study (written in class):20% 4.Group Assignment & Presentation:30% 5.Class Participation (including 2% for guest lecture):10%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E.
trategic Management Cases: Competitiveness and Globalization,
Cengage Learning.
2017
2
Kevin Keller & Vanitha, S.
Strategic Brand Management: Building, Measuring and Managing Brand Equity
Pearson
5th Ed
3
Lovelock, C. & J. Wirtz.
Services Marketing: People, Technology & Strategy
World Scientific
8th Ed
4
Armstrong, M.,
Strategic human resource management
3rd Ed
5
Keller, K.L., Parameswaran, M.G. and Jacob, I.
Strategic brand management: Building, measuring, and managing brand equity
Pearson Education.
4th Ed
6
Bender, R.
Corporate financial strategy
Routledge
2nd Ed
7
Paley, N
The marketing strategy desktop guide
Thorogood Publishing.
2nd Ed
8
Porter, M.E
Competitive strategy: Techniques for analyzing industries and competitors
Revista Inteligência Competitiva
2012
9
Simon, H., Zatta, D. and Fassnacht, M.,
Price management
North-Holland.
7th Ed.
10
Stokes, R.,
eMarketing: The essential guide to digital marketing
Quirk eMarketing
Vol 563
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2022/09/04~2022/09/10
Course orientation Briefs about the syllabus and course assignments
2
2022/09/11~2022/09/17
Chapter 1: What is Strategic Management?
3
2022/09/18~2022/09/24
Chapter 2: Scanning the business environment: internal and external
4
2022/09/25~2022/10/01
Project Introduction - Strategy in a 21st Century Company
時段1 Time period 1: 時間 Time:星期三9:10 - 12:00 地點 Office/Laboratory: 時段2 Time period 2: 時間 Time: 地點 Office/Laboratory:
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.學生能夠辨識和理解國際經營管理環境中的跨文化問題,並能與不同文化背景者進行有效溝通。 1. Students are able to identify and understand cross-cultural issues as they arise in an international management context and can communicate effectively with people from different cultural backgrounds.
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2.學生能了解國際商業環境中的倫理和社會責任問題,並能從多個利益關係者的角度加以批判性分析。 2. Students are aware of ethical and social responsibility issues that may arise in an international business context and are able to critically analyze these issues from the perspectives of multiple stakeholders.
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3.學生能以當代管理理論為基礎,辨別和分析全球商業環境中的關鍵性管理議題與挑戰。 3. Based on a strong foundation of contemporary management theories, students are able to identify and analyze key management challenges in the global business environment.
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4.學生具有全球視野的商業經營能力,並具備對區域和地方問題的認識與關懷。 4.Students develop a global vision on doing business, but maintain an awareness of regional and local issues.
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5.學生能發展批判性思考和問題解決的能力。 5.Students develop critical thinking skills and problem-solving abilities.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.