國立中山大學 111學年度第1學期 課程教學大綱
National Sun Yat-sen University 111Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
國家層級分析與國際企業競爭策略 |
課號 Course Code |
BM747 |
英文名稱 Course name(English) |
THE RESEARCH OF COO AND IB STRATEGY |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
企業管理學系博士班 |
授課教師 Instructor |
方至民
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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The course familiarizes Ph. D. students with the related theory, case and analysis required of modern researchers in the field of international business management. This course demands the mastery of a body of analytical tools and the ability to take an integrative point of view. Ph. D. students can develop their research through: • In-depth analysis of national identification, industry structure, and consumers; • Techniques for analyzing how firms can formulate strategies at the various levels of global market, in particular those of business brand strategies and corporate strategies. • Topics with particular emphasis on COO, brand equity, strategic alliances, and globalization.
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授課方式 Teaching methods |
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One lecture (3 hours) per week
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一管3023 地點 Office/Laboratory:10:00~ 12:00 時段2 Time period 2: 時間 Time:星期六管3023 地點 Office/Laboratory:10:00~ 12:00
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
| 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.學術研究(academic research) 1. Academic research. | | | | | | | | | | | | 2.高等管理知識(advanced knowledge in management) 2. Advanced knowledge in management. | | | | | | | | | | | | 3.倫理觀(ethical practice) 3. Ethical practice. | | | | | | | | | | | | 4.問題分析能力(analysis of problems) 4. Analysis of problems. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | | | | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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