國立中山大學 110學年度第2學期 課程教學大綱

National Sun Yat-sen University 110Academic year Course syllabus

中文名稱
Course name(Chinese)

資訊科技策略

課號
Course Code

MIS567

英文名稱
Course name(English)

INFORMATION TECHNOLOGY STRATEGY

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

資訊管理學系碩士班

授課教師
Instructor

吳仁和    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

資訊科技的精進與普及應用已改變企業之商業模式(包括組織架構、流程與方法),促進企業創新與績效,甚至創造能持久的競爭優勢。資訊科技是企業重要的策略性資源,善用它除了可以改善企業績效與創造競爭優勢外,更可以重新架構企業之商業模式與整個產業鏈,以創造新的機會與價值。藉由本課程之內容與學習方式,希望能讓學員得以宏觀的視野來檢視資訊科技的創新與策略性運用及其對企業經營的關鍵影響;也可進一步瞭解資訊科技之發展趨勢,及其在不同產業之應用與挑戰,以期能快速、彈性的建構出有價值的創新應用。本課程將涵蓋以下議題:
(1) 商業模式、創新、企業電子化策略
(2) 資訊科技如何實現企業(與產業鏈)之產品/服務、價值活動與策略
(3) 資訊科技發展趨勢及其如何促進企業創新與價值創造
(4) 電子商務創新與生態系統
(5) 商業智慧、社群媒體與創新應用

Advances in information technology (IT) have transformed business models, organization structures and processes, and the methods for sustaining innovation and firm performance. IT has impacted business activities such as product design, production, purchasing, marketing, customer and supplier relationships, and human resource management, and contributed significantly to productivity growth. Most firms have realized that information technology-based innovation is a strategic imperative. The Internet and associated technological innovations have helped in restructuring the global economy into a networked economy, characterized by unprecedented levels of electronically-mediated communication, collaboration, and commerce.
With information technologies becoming an important force shaping entire industries and value creation in firms, it is important that future business leaders understand the potential role of IT in creating value and competitive advantage. Five main themes are emphasized in this course:
1. The strategic role of information technologies: How information technologies impact business operations and strategy, transform business models and facilitate innovation in contemporary firms, and catalyze the emergence of new industries.
2. Identifying the current and emerging information technologies of particular significance, and how they impact organizational work processes, customer relationships, and extended enterprise networks.
3. Identifying the innovative trends in the organizational use of information technologies (e.g., social networking, business intelligence, extended enterprises).
4. Evaluating how the business value of information technologies should be assessed and synchronized with other important business processes and activities.
5. Highlighting the managerial practices that are vital for the effective leverage of information technologies.
To address the above themes, every business executive must be able to think of information technologies as a strategic resource. They must find answers to the following questions:
• How can I use information technology to improve work processes and practices within my work unit?
• How exactly does a proposed idea about IT use add real value to my work unit?
• What will be the actual total cost of the project?
• How can I convince others to support the technologies that are most valuable for my work unit?
• If implemented, will my employees use the installed technology? What can I do to make sure these employees use the installed technology and use it well?
• Why do our competitors always seem to be one step ahead of us with regard to information technology?
• Is it ever possible to create a sustainable competitive advantage with information technology?
• Are we spending too much on IT?
• What new entrepreneurial opportunities and business does information technology facilitate? How should I assess the economic and strategic aspects of these opportunities?
Overall, this course will help students understand how managers align IT investments with their firms’ business strategies, processes, and skills to create competitive advantage and superior performance. It will present an integrative perspective around business processes, information, and information technologies. Learning in the course will be accomplished through a combination of lectures and case discussions.

課程目標 Objectives

         本課程希望能幫助學員得以宏觀的視野
(1) 檢視資訊科技的創新、策略運用及其對企業經營的關鍵影響
(2) 瞭解資訊科技之發展趨勢,及其在不同產業之應用、價值與挑戰
(3) 善用資訊科技,在其產業建構出有價值的創新應用與創造競爭優勢
Course Objectives: The objectives of this course are as follows:
1. to help students develop sophisticated understanding of the links between IT, business strategy and business process.
2. to better prepare students to analyze and evaluate business challenges for maximizing the impact of IT on products, processes and services in different settings.
3. to provide students with an appreciation for the organizational and managerial practices that complement IT investments and are needed to extract the appropriate return on the IT investments.


授課方式 Teaching methods

         上課與課堂討論

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.課前作業(個人)10%
2.課程參與、課堂發言(個人成績)10%
3.專題報告 (小組成績)40%
4.期中考(個人成績)40%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1吳仁和資訊管理:企業創新與價值創造,7th Eds智勝2018台北

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12022/02/13~2022/02/19Module 1: Business Model, Innovation & E-Business
22022/02/20~2022/02/26Business Model & Innovation (Chap 1, Kodak and & New England Wires & Cables) Case[科技賦能]: 科技賦能農村發展:沙集模式之價值共創生態系(附錄1A) Case[社群活動]:太陽花學運-科技奇幻之旅(附錄1B) Case[破壞性創新]: 柯達& New England Wires & Cables (+Video) Case (E-Health): HelloHealth
32022/02/27~2022/03/05Value Configuration & E-Business (Chap 2 & Cases) Case (Value Chain) : Asus、Healthcare Process
42022/03/06~2022/03/12Case (Value Shop): Lion Travel、Diagnosis On-Demand (part of Sermo) Case (Value Network): e-Bay、PatientsLikeMe、sermo、doximity Case (C2C): 淘寶網(附錄2B) + 淘寶網vs. e-Bay (+中文個案) Case (Value Co-creation Ecosystem): HINA City O2O (附錄2C)
52022/03/13~2022/03/19Module 2: Business Innovation & Value Creation Business Innovation & Value Creation (Chap 3 & Cases) Case[策略]: Otis (改變願景), Uitox (跨境&全球在地化), Case[策略創新]: 匯美創新轉型個案-以茵曼品牌為例(附錄3D)
62022/03/20~2022/03/26Case[文創]: 林百貨(附錄3A)、Comagic (+Video, 附錄3E) Case[企業價值活動]: Gloria Material Technology Corporation (附錄3B榮剛) Case[企業價值活動]: Li & Fong(附錄3C)、ZARA(附錄2A) Case[金融&Bank3.0]:螞蟻金服-誰說金融服務不能躍上電商前台(+Video) Case: E-Health Innovation (e-med, American Well, Stanford MyHealth)
72022/03/27~2022/04/02Module 3: Electronic Commerce & Eco-System EC Generation & Eco-System (Chap 8 & Cases) Case: 阿里巴巴光棍節(附錄4A) Case: 義大(附錄4B)
82022/04/03~2022/04/09Case (B2B_Value System): Alibaba (附錄6A) Case (C2C): 淘寶網(附錄2B,在Module 1上) Case (B2C): 天貓Tmall (附錄6B)
92022/04/10~2022/04/16期中考(日期將視進度調整)
102022/04/17~2022/04/23期中考(視情況調整)
112022/04/24~2022/04/30服務科學方法
122022/05/01~2022/05/07服務科學方法
132022/05/08~2022/05/14Proposal Presentation
142022/05/15~2022/05/21E-Business (工業4.0) Case (SCM & ERP): A公司(附錄8A) Case (MES): 華東科技(附錄8B)
152022/05/22~2022/05/28Module 4: IT Value Added Service and Management Case (電子化行銷): 阿里巴巴的光棍節行銷, 附錄9A)
162022/05/29~2022/06/04Case (社群行銷): 社群行銷—以Facebook為例(+Video, 附錄9B) Case (社群行銷):青農行銷實戰案例(或舊振南行銷案例)
172022/06/05~2022/06/11Final Project Presentation
182022/06/12~2022/06/18Final Project Presentation

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期三10:00-11:00
地點 Office/Laboratory:4085
時段2 Time period 2:
時間 Time:
地點 Office/Laboratory:

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備資訊倫理與社會責任實踐的能力 1. Awareness of information ethics.           
2.具備溝通能力 2. Communication Skills.           
3.具備解決資訊管理問題之能力 3. Capabilities to solve IT-related problems.           
4.具備資訊管理之專業知識 4. Professional knowledge of information technology.           
5.具備國際觀 5. Global perspective.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

        
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

         本課程包含校外實習(本選項僅供統計使用,無校外實習者,得免勾記)
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義:規劃具有學分或時數之必修或選修課程,且安排學生進行實務與理論課程實習,於實習終了取得考核證明繳回學校後,始得獲得學分;或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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