國立中山大學 110學年度第2學期 課程教學大綱
National Sun Yat-sen University 110Academic year Course syllabus
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中文名稱 Course name(Chinese) |
行銷傳播管理研究方法 |
課號 Course Code |
ICM904 |
英文名稱 Course name(English) |
MARKETING COMMUNICATION RESEARCH METHODS |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
行銷傳播管理研究所碩士在職專班 |
授課教師 Instructor |
王紹蓉
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.課堂參與Participation:20% 2.論文評析Response Essay:20% 3.小組報告Group Report:20% 4.期末報告Final Report:40%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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學生在學習後期能獨立設計小規模的研究計畫,並能著手撰寫研究企劃書及學術論文。 At the end of the course, students are expected to design their own research and complete a draft version of their thesis proposal.
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授課方式 Teaching methods |
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.課堂參與 Participation:20% 2.論文評析 Critics Essay:20% 3.期中報告 Midterm Report:20% 4.期末報告 Final Report:40%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | 王雲東 | 社會研究方法-量化與質性取向及其應用 (第三版) | 揚智 | 2016 | 臺北市 | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2022/02/13~2022/02/19 | 課程簡介 Course Overview | 2 | 2022/02/20~2022/02/26 | 甚麼是研究? What is research | 3 | 2022/02/27~2022/03/05 | 如何做研究 (I) How do I start my own research | 4 | 2022/03/06~2022/03/12 | 全校運動會 | 5 | 2022/03/13~2022/03/19 | 如何做研究 (II) How do I start my own research | 6 | 2022/03/20~2022/03/26 | 論文結構與閱讀(I) Thesis Reading | 7 | 2022/03/27~2022/04/02 | 論文結構與閱讀(II) Thesis Reading | 8 | 2022/04/03~2022/04/09 | 研究程序、主題、方向、問題與研究設計 Design your own research | 9 | 2022/04/10~2022/04/16 | 期中考週 Midterm | 10 | 2022/04/17~2022/04/23 | 理論的概念化、操作化; 測量與樣本 Conceptualization and Operationalization | 11 | 2022/04/24~2022/04/30 | 調查研究法 Survey Research | 12 | 2022/05/01~2022/05/07 | 實驗法 Experimental Design | 13 | 2022/05/08~2022/05/14 | 訪談法 Interview | 14 | 2022/05/15~2022/05/21 | 網路民族誌 Online Ethnography | 15 | 2022/05/22~2022/05/28 | 文獻查找與撰寫 Literature Review and Endnote workshop | 16 | 2022/05/29~2022/06/04 | 研究計畫書撰寫 Proposal writing | 17 | 2022/06/05~2022/06/11 | 期末報告 Final report | 18 | 2022/06/12~2022/06/18 | 期末考週 Final week |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期二13:00-15:00 地點 Office/Laboratory:4092 時段2 Time period 2: 時間 Time:星期三13:00-15:00 地點 Office/Laboratory:4092
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.具備良好的理解、表達、與溝通能力。 1. With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability. | V | | | V | V | V | V | | | | | 2.具備行銷傳播學業知識與技能,並有效分析與解決問題。 2. Mastering the social trends, our programme based on marketing communication management with theory and practice combination. | | | | | | | | | | | | 3.以行銷傳播管理為基礎,結合行銷理論與實務,確切掌握社會各面向的脈動。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society. | | | | | | | | | | | | 4.發揮領導與團隊精神,能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Mastering the social trends, our programme based on marketing communication management with theory and practice combination. | | | | | | | | | | | | 5.具備專業倫理觀念,明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | | V | V | V | V | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | | V | V | V | V | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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