國立中山大學 110學年度第2學期 課程教學大綱
National Sun Yat-sen University 110Academic year Course syllabus
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中文名稱 Course name(Chinese) |
娛樂行銷與媒體 |
課號 Course Code |
ICM545 |
英文名稱 Course name(English) |
ENTERTAINMENT MARKETING AND MEDIA |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
行銷傳播管理研究所碩士班 |
授課教師 Instructor |
李雅靖
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學分 Credit |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.上課參與 Class Participation:30% 2.作業 Assignment:40% 3.報告 Final Project Report:30%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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授課方式 Teaching methods |
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講授 Lecture,個案探討 Case Study PS. 1. 由於我在上學期獲得Fulbright獎學金出國進修,隔離+檢疫之後,3/16才能進校上課。因此,請各位同學2/21到網路大學公告板觀看課程上課方法的通知。若防疫旅館的網路夠快,會以線上即時上課(Cisco Webex)的方式進行。若否,我們將在3/16後安排補課。容我稍後宣布。煩請注意本課程網路大學公告板。 2. 同學們可以從網路大學上,閱讀本堂課大部分的教材(請上課前看完)、與上課講義(上完課後開放)。本堂課不會幫同學列印教材或講義。本堂課也會透過此平台發佈成績。作業或報告、practice也會請同學上傳到網路大學作業區。請同學上傳後,確認網路大學系統有收到繳交的檔案。
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.上課參與 Class Participation:30% 2.作業 Assignment:40% 3.報告 Final Project Report:30%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | 課堂講義 Teacher-prepared reading pack | to be distributed | 課堂講義 Teacher-prepared reading pack | 2021 | 高雄 Kaohsiung | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2022/02/13~2022/02/19 | 課程簡介 Introduction. Module 1: 娛樂產業 Entertainment Industry 數位匯流 Digital Convergence – 有圖有真相 The Picture Tells All: 戲劇化新聞 Dramatized News | 2 | 2022/02/20~2022/02/26 | 媒體的內容、行銷與創新 Media content, marketing, and innovation | 3 | 2022/02/27~2022/03/05 | 媒體巨獸 Media conglomerate | 4 | 2022/03/06~2022/03/12 | 全校運動會 | 5 | 2022/03/13~2022/03/19 | Sex sells I. Obscenity | 6 | 2022/03/20~2022/03/26 | Sex sells II. Freedom of Speech | 7 | 2022/03/27~2022/04/02 | Module 2: Media Branding 打造媒體品牌 I | 8 | 2022/04/03~2022/04/09 | 打造媒體品牌 II. Media Branding II. | 9 | 2022/04/10~2022/04/16 | 打造藝人價值 音樂會行銷 Celebrity and music concert | 10 | 2022/04/17~2022/04/23 | 期末報告解說 Project explanation | 11 | 2022/04/24~2022/04/30 | Module 3: Film Marketing: Event Film 影片行銷 Movie | 12 | 2022/05/01~2022/05/07 | 國際娛樂行銷 International entertainment marketing | 13 | 2022/05/08~2022/05/14 | 網路影音行銷 OTT marketing | 14 | 2022/05/15~2022/05/21 | 討論期末報告 Final project discussion | 15 | 2022/05/22~2022/05/28 | 期末報告 I Final Project Presentation I | 16 | 2022/05/29~2022/06/04 | 期末報告 II Final Project Presentation II | 17 | 2022/06/05~2022/06/11 | 期末檢討 Self-Reflection | 18 | 2022/06/12~2022/06/18 | 彈性學習 |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一9:00-11:00 地點 Office/Laboratory:管院4072 時段2 Time period 2: 時間 Time:星期二9:00-11:00 地點 Office/Laboratory:管院4072
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1具備良好的理解、表達、與溝通能力。 1 With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability. | V | | V | V | V | | V | | | | | 2.具備行銷傳播學業知識與技能,並有效分析與解決問題。 2. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development. | | | | | | | | | | | | 3.以數位行銷與社會文化行銷之專業成就全方位生涯發展。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society. | | | | | | | | | | | | 4.發揮領導與團隊精神,能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development. | | | | | | | | | | | | 5.具備專業倫理觀念,明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | | | | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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