國立中山大學 110學年度第2學期 課程教學大綱

National Sun Yat-sen University 110Academic year Course syllabus

中文名稱
Course name(Chinese)

娛樂行銷與媒體

課號
Course Code

ICM545

英文名稱
Course name(English)

ENTERTAINMENT MARKETING AND MEDIA

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

行銷傳播管理研究所碩士班

授課教師
Instructor

李雅靖    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

        
1.上課參與 Class Participation30%
2.作業 Assignment40%
3.報告 Final Project Report30%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

娛樂行銷 entertainment marketing
媒體 media
影視產業行銷 marketing for media industry.






研究娛樂行銷與媒體
Research on entertainment marketing and media


課程目標 Objectives

         ꖻ뷒땻꒶닐볆ꛬ둃엩늣띾꒧깔볖ꛦ빐떦늤ꅁ놴끑뱶뗸ꅂ륃삸ꅂ궵볖ꅂ껉ꥼꅂ䥐ꛦ빐랾덱ꅁꭐ뙩뻇ꗍ보노볆ꛬ둃엩륂ꛦ볒ꚡꅂꕜ꿠떲멣ꅂ룪랽끴롭떥ꅃꖻ뷒땻ꗧ덺륌깔볖ꛦ빐맪냈ꪺ꓀꩒ꅁ샋뗸꣤뻞Ꝁ뭐ꛦ결ꅂꫀ라ꅂ늣띾꾴Ꟈꅂ곬꟞ꅂ걆떦ꅂꩫ덗ꅂꖫ돵ꅂ롧샧뭐뫞뉺뻷꣮ꙝ꿀맯깔볖ꛦ빐ꪺ뱶암ꅁ뉠ꑊꑆ룑뫫꫶깔볖Ꝁꭾꪺ륂Ꝁꅁ뙩ꛓ샀ꕘ빁Ꙙꪺ깔볖ꛦ빐랾덱떦늤ꅃഊഊꖻ뷒땻ꚳꝕ꧳ꚳꟓ꟫ꑊ깔볖ꛦ빐ꪺꙐ뻇ꯘꗟꖲ돆ꪺ늣띾ꪾ쏑ꅂ냓띾왛꧀ꅂ빜얥늳ꪺꑆ룑ꅂꛦ빐랾덱떦늤맪Ꝁꅁꚨ결녍띾깔볖ꛦ빐ꑈꑾꅃ‍਍੔桩猠捯畲獥⁧畩摥猠獴畤敮瑳⁴漠畮摥牳瑡湤⁥湴敲瑡楮浥湴慲步瑩湧⁡湤敤楡⸠却畤敮瑳⁷楬氠汥慲渠桯眠瑯⁡獳敳猠浥摩愠獴牵捴畲攬⁣潭灥瑩瑩潮Ⱐ慮搠扥桡癩潲Ⱐ慵摩敮捥⁰獹捨潬潧礬⁡湤⁥晦散瑳映敮瑥牴慩湭敮琠浡牫整楮朮⁓瑵摥湴猠睩汬⁡汳漠汥慲渠瑯⁥硡浩湥⁥晦散瑳映浥摩愠灥牦潲浡湣攠慮搠浡湡来浥湴渠敮瑥牴慩湭敮琠浡牫整楮朮⁓瑵摥湴猠桡癥⁡渠潰灯牴畮楴礠瑯⁰牡捴楣攠敮瑥牴慩湭敮琠浡牫整楮朠捯浭畮楣慴楯渠潮⁲敬慴敤⁳畢橥捴献‍ਠഊ

授課方式 Teaching methods

         講授 Lecture,個案探討 Case Study
PS.
1. 由於我在上學期獲得Fulbright獎學金出國進修,隔離+檢疫之後,3/16才能進校上課。因此,請各位同學2/21到網路大學公告板觀看課程上課方法的通知。若防疫旅館的網路夠快,會以線上即時上課(Cisco Webex)的方式進行。若否,我們將在3/16後安排補課。容我稍後宣布。煩請注意本課程網路大學公告板。
2. 同學們可以從網路大學上,閱讀本堂課大部分的教材(請上課前看完)、與上課講義(上完課後開放)。本堂課不會幫同學列印教材或講義。本堂課也會透過此平台發佈成績。作業或報告、practice也會請同學上傳到網路大學作業區。請同學上傳後,確認網路大學系統有收到繳交的檔案。









評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.上課參與 Class Participation30%
2.作業 Assignment40%
3.報告 Final Project Report30%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1課堂講義 Teacher-prepared reading packto be distributed課堂講義 Teacher-prepared reading pack2021高雄 Kaohsiung

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12022/02/13~2022/02/19課程簡介 Introduction. Module 1: 娛樂產業 Entertainment Industry 數位匯流 Digital Convergence – 有圖有真相 The Picture Tells All: 戲劇化新聞 Dramatized News
22022/02/20~2022/02/26媒體的內容、行銷與創新 Media content, marketing, and innovation
32022/02/27~2022/03/05媒體巨獸 Media conglomerate
42022/03/06~2022/03/12全校運動會
52022/03/13~2022/03/19Sex sells I. Obscenity
62022/03/20~2022/03/26Sex sells II. Freedom of Speech
72022/03/27~2022/04/02Module 2: Media Branding 打造媒體品牌 I
82022/04/03~2022/04/09打造媒體品牌 II. Media Branding II.
92022/04/10~2022/04/16打造藝人價值 音樂會行銷 Celebrity and music concert
102022/04/17~2022/04/23期末報告解說 Project explanation
112022/04/24~2022/04/30Module 3: Film Marketing: Event Film 影片行銷 Movie
122022/05/01~2022/05/07國際娛樂行銷 International entertainment marketing
132022/05/08~2022/05/14網路影音行銷 OTT marketing
142022/05/15~2022/05/21討論期末報告 Final project discussion
152022/05/22~2022/05/28期末報告 I Final Project Presentation I
162022/05/29~2022/06/04期末報告 II Final Project Presentation II
172022/06/05~2022/06/11期末檢討 Self-Reflection
182022/06/12~2022/06/18彈性學習

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期一9:00-11:00
地點 Office/Laboratory:管院4072
時段2 Time period 2:
時間 Time:星期二9:00-11:00
地點 Office/Laboratory:管院4072

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1具備良好的理解、表達、與溝通能力。 1 With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability.V VVV V    
2.具備行銷傳播學業知識與技能,並有效分析與解決問題。 2. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development.            
3.以數位行銷與社會文化行銷之專業成就全方位生涯發展。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.           
4.發揮領導與團隊精神,能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development.           
5.具備專業倫理觀念,明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

        
SDG1-消除貧窮(No Poverty)
SDG2-消除飢餓 (Zero Hunger)
SDG3-良好健康與福祉(Good Health and Well-being)
SDG4-教育品質(Quality Education)
SDG5-性別平等(Gender Equality)
SDG6-乾淨水源與公共衛生(Clean Water and Sanitation)
SDG7-可負擔乾淨能源(Affordable and Clean Energy)
SDG8-優質工作與經濟成長(Decent Work and Economic Growth)
SDG9-工業、創新和基礎建設(Industry,Innovation and Infrastructure)
SDG10-減少不平等(Reduced Inequalities)
SDG11-永續城市(Sustainable Cities and Communities)
SDG12-責任消費與生產(Responsible Consumption and Production)
SDG13-氣候行動(Climate Action)
SDG14-海洋生態(Life Below Water)
SDG15-陸域生態(Life on Land)
SDG16-和平、正義和穩健的制度(Peace,Justice And Strong Institutions)
SDG17-促進目標實現的全球夥伴關係(Partnership for the Goals)
本課程和SDGS無關

本課程校外實習資訊: This course is relevant to internship:

         本課程包含校外實習(本選項僅供統計使用,無校外實習者,得免勾記)
The course includes internship.(For statistical use only. If the course without internship, please ignore this item.)

實習定義:規劃具有學分或時數之必修或選修課程,且安排學生進行實務與理論課程實習,於實習終了取得考核證明繳回學校後,始得獲得學分;或滿足畢業條件者。(一般校內實習請勿勾選此欄位)

Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.

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