國立中山大學 110學年度第2學期 課程教學大綱
National Sun Yat-sen University 110Academic year Course syllabus
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中文名稱 Course name(Chinese) |
企業經營策略 |
課號 Course Code |
BM502A |
英文名稱 Course name(English) |
BUSINESS POLICY AND STRATEGY |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 必修 |
系所 Dept./faculty |
企業管理學系企業管理碩士班 |
授課教師 Instructor |
方至民
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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To enable students to have a deeper understanding of the meaning of strategic management
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授課方式 Teaching methods |
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Class participation:100%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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Self-editing handout, domestic and international journals
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2022/02/13~2022/02/19 | Course introduction | 2 | 2022/02/20~2022/02/26 | Introduction to strategy | 3 | 2022/02/27~2022/03/05 | Strategy program | 4 | 2022/03/06~2022/03/12 | External Environmental Analysis - Market | 5 | 2022/03/13~2022/03/19 | External Environmental Analysis - Competition | 6 | 2022/03/20~2022/03/26 | External Environmental Analysis - Five Force Analysis | 7 | 2022/03/27~2022/04/02 | RBV 1 | 8 | 2022/04/03~2022/04/09 | RBV 2 | 9 | 2022/04/10~2022/04/16 | Competitive positioning | 10 | 2022/04/17~2022/04/23 | management mode | 11 | 2022/04/24~2022/04/30 | Introduction to dynamic competition | 12 | 2022/05/01~2022/05/07 | Innovation and strategy | 13 | 2022/05/08~2022/05/14 | Diversification | 14 | 2022/05/15~2022/05/21 | Diversification | 15 | 2022/05/22~2022/05/28 | Vertical integration | 16 | 2022/05/29~2022/06/04 | Horizontal integration | 17 | 2022/06/05~2022/06/11 | Merger | 18 | 2022/06/12~2022/06/18 | Final exam |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期二10:00~ 12:00 地點 Office/Laboratory:管3023 時段2 Time period 2: 時間 Time:星期六10:00~ 12:00 地點 Office/Laboratory:管3023
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation. | | | | | | | | | | | | 2.進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management. | | | | | | | | | | | | 3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities. | | | | | | | | | | | | 4.問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution. | | | | | | | | | | | | 5.國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | | | | | | | | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | | | | | | | | | | | | 3.終身學習能力。 3. Lifelong learning | | | | | | | | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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