本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This course evolves through a term marketing project conducted by students in groups, which is aimed to equip students with skills for persuasive presentations. The persuasive presentation will be structured in a logical theme and supported with effective visual aids. Students will also be trained to sharpen verbal expressions as well as to well-design visuals and execute the ideas illustrated on the visuals. In addition, students will gain insight into several business documents and deliver informative presentations to enlighten their peer with essential knowledge of such documents as reports, proposals, agendas, and minutes. Furthermore, to familiarize students with common business topics, students will be exposed to exercises on managing conflicts, branding, risk management, and investment.
課程目標 Objectives
This course will enable you to ‧ understand business and public speaking theories ‧ apply communication theories and principles to deliver speeches with conviction ‧ analyze the audience, make your points crossed effectively while talking and in turn engage the audience ‧ generate ideas with originality and redefine them in coherent, concise, and cogent writing
授課方式 Teaching methods
Lecturing, video watching, listening, in- class group discussion, and online speech.
1.Group Persuasive Presentation :25% 2.Group Informative Presentation :20% 3.Two Group Assignments:20% 4.Open-book Final for Four Exercises:20% 5.Online Speech Participation:15%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
O’Hair & O’Rourke
Business Communication, a framework for success
South-Western College Publishing
2000
2
Allison, Appleby and Chazal
The Business 2.0 C1 Advanced
McMillam
2017
UK
978-0-230-43804-0
3
Brereton & Mansfield
Writing on the Job
Norton &Company Inc.
1997
4
Sample Presentations
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2022/02/13~2022/02/19
因老師仍在美國,前四週遠距上課: English for Business (II) Tuesday, Feb 15, 22, Mar 1, 8 · 13:10–15:40 PM Google Meet joining info Video call link: https://meet.google.com/tgh-gnrf-dzf Or dial: +1 252-460-9178 PIN: 477896591 More phone numbers: https://tel.meet/tgh-gnrf-dzf?pin=1368667002787 Course Overview
2
2022/02/20~2022/02/26
Introduction: Persuasive vs. Informative Presentations by Two Videos.
3
2022/02/27~2022/03/05
Sample Presentation One: Audio. In-class reading: How Sports Drinks work
4
2022/03/06~2022/03/12
Sample Presentation Two: the Sign-posting Talk. Preparing for a Business Presentation- the Introduction
5
2022/03/13~2022/03/19
Graphics Communication. The Business Speaking Process
6
2022/03/20~2022/03/26
Presentation of Assignment One by all groups. Sample Presentation Three: A Complete Persuasive Marketing Project
7
2022/03/27~2022/04/02
Public Speaking Guidelines. Describing Trends by a partial report on Bloomberg Technology
8
2022/04/03~2022/04/09
National Holiday
9
2022/04/10~2022/04/16
Midterm Week: No class. Teacher’s Review on Phase One and Phase Two
10
2022/04/17~2022/04/23
Business Communication: Progress Reports
11
2022/04/24~2022/04/30
Making Progress Reports on Company and Product Development
12
2022/05/01~2022/05/07
Comparing Options. Business Document Presentation One on Business Reports by Group One
13
2022/05/08~2022/05/14
Teacher’s Review on Phase Three and Phase Four. Business Document Presentation Two: Unsolicited Internal and solicited External Proposals by Group Two
14
2022/05/15~2022/05/21
Products and Services. Business Document Presentation Three on the Agenda and Minutes by Group Three
15
2022/05/22~2022/05/28
Simulation of the Meeting. The Self- and Peer-evaluation Form for the term project
16
2022/05/29~2022/06/04
Online Speech: Guest Speaker: Dr. Adam Yeh, Principle PM Manager of Microsoft, Redmond, Washington, the US. Topic: What is it like to work for such a multinational company as Microsoft and how to get prepared for such an opportunity?
17
2022/06/05~2022/06/11
Delivery of the Group Term Project Presentation
18
2022/06/12~2022/06/18
Open-book final for four exercises (conducted online)
課業討論時間 Office hours
時段1 Time period 1: 時間 Time:依規定免登 地點 Office/Laboratory:依規定免登 時段2 Time period 2: 時間 Time:依規定免登 地點 Office/Laboratory:依規定免登
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.基礎的管理知識(general knowledge of business management) 1. General knowledge of business management.
2.溝通能力與團隊合作(Communication ability and team cooperation) 2. Communication ability and team cooperation.
V
V
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3.問題解決能力(Ability of problem solution) 3. Ability of problem solution.
4.倫理觀與社會責任實踐(Ethics and social responsibilities) 4. Ethics and social responsibilities.
5.國際觀(Global perspective)? 5. Global perspective.
V
V
V
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V
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
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2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
3.終身學習能力。 3. Lifelong learning
V
V
V
V
V
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
V
V
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V
V
8.合作與領導能力。 8. Team work and leadership
V
V
V
V
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature
Internship: The required or elective courses should include credits and learning hours. Students should participate in the corporative company or institution to practice and learn the real skills. An internship certification must be handed in at the end of internship to get the credits or to fulfil the graduation requirements.