國立中山大學 110學年度第1學期 課程教學大綱

National Sun Yat-sen University 110Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

 企業概論

課號
Course Code

 GEAI1404A

英文名稱
Course name(English)

 INTRODUCTION TO BUSINESS

課程類別
Type of the course

 講授類

必選修
Required/Selected

必修

系所
Dept./faculty

 跨院選修(管)

授課教師
Instructor

 梁立霖    

學分
Credit

 3

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

　　　　　　　　 尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus
　　　　　　　　 This course provides an introduction to business, including management and organization, marketing, and e-business. This course also addresses important issues such as ethics and social responsibility, forms of ownership, entrepreneurship and small and international business.

按照學校規定，第一週9/27將進行線上教學演練。上課將採 Google Meet 進行同步遠距課程，已選課學生請於以下連結進入: https://meet.google.com/wud-kjni-ofx
相關資料置於本校網路大學，請至本校圖資處首頁網路大學登入。輸入選課系 統帳密登入課程下戴教學簡報及參考資料檔案。 非選課學生擬旁聽者，請於前述連結登入，並於留言區留下學號姓名，以做為異常處理之參考。

課程目標 Objectives
　　　　　　　　 To help the students understand how a business should/can operate in the market economy. The foundation of business, including human resources, operation and production management, and marketing are discussed throughout the course. By the end of the course, students will be able to understand the terminologies and concepts related to business and improve communication skills and teamwork

授課方式 Teaching methods
　　　　　　　　 Lectures, group discussion, and case studies.









評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

　　　　　　　　
1.出席率與參與討論 Class participation：20%
2.期中考 Mid-term exam：35%
3.期末報告 End-of-term group project：45%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

　　　　　　　　
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish		Publisher
place		ISBN#
1William M. Pride, Robert J. Hughes, Jack R. Kapoor.Foundations of BusinessCengage Learning2015USA9781305511064

彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods		勾選或填寫規劃內容
Place a check in the appropriate box or provide details		時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他（請填寫規劃內容）
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress
　　　　　　　　
週次日期授課內容及主題
WeekDateContent and topic
12021/09/19~2021/09/25Holiday
22021/09/26~2021/10/02Course overview
32021/10/03~2021/10/09Exploring the world of business and economics (Ch.1)
42021/10/10~2021/10/16Holiday
52021/10/17~2021/10/23Being ethical and socially responsible (Ch.2)
62021/10/24~2021/10/30Exploring global business (Ch.3)
72021/10/31~2021/11/06Choosing a form of business ownership (Ch.4)
82021/11/07~2021/11/13Small business, entrepreneurship, and franchises (Ch.5)
92021/11/14~2021/11/20Understanding the management process (Ch.6)
102021/11/21~2021/11/27Mid-term exam
112021/11/28~2021/12/04Creating a flexible organization (Ch.7)
122021/12/05~2021/12/11Building customer relationships through effective marketing (Ch.11)
132021/12/12~2021/12/18Creating and pricing products that satisfy customers (Ch.12)
142021/12/19~2021/12/25Distributing and Promoting Products (Ch.13)
152021/12/26~2022/01/01Exploring social media and e-business (Ch.14)
162022/01/02~2022/01/08Group presentation and business plan contest
172022/01/09~2022/01/15Group presentation and business plan contest
182022/01/16~2022/01/22Group presentation and business plan contest

課業討論時間 Office hours
　　　　　　　　 時段1 Time period 1:
時間 Time：星期一16:00-18:00
地點 Office/Laboratory：管3042
時段2 Time period 2：
時間 Time：星期二16:00-18:00
地點 Office/Laboratory：管3042

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
　　　　　　　　
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university		課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.基礎的管理知識(general knowledge of business management) 1. General knowledge of business management. VVV V V    
2.溝通能力與團隊合作(Communication ability and team cooperation) 2. Communication ability and team cooperation.V V V V    
3.問題解決能力(Ability of problem solution) 3. Ability of problem solution.           
4.倫理觀與社會責任實踐(Ethics and social responsibilities) 4. Ethics and social responsibilities.           
5.國際觀(Global perspective)? 5. Global perspective.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV V V V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV V V V    
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　           

本課程與SDGs相關項目：The course relates to SDGs items:

　　　　　　　　 尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

　　　　　　　　 本課程無註記包含校外實習

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