國立中山大學 109學年度第1學期 課程教學大綱
National Sun Yat-sen University 109Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
數位內容與社會網絡分析 |
課號 Course Code |
ICM559 |
英文名稱 Course name(English) |
DIGITAL CONTENT ANALYSIS AND SOCIAL NETWOK ANALYSIS |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
行銷傳播管理研究所碩士班 |
授課教師 Instructor |
譚躍
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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1.上課出席與討論class participation and discussion:25% 2.課堂導讀一次individual presentation of reading materials:20% 3.課堂練習4篇in-class exercises:20% 4.期中簡短書面報告mid-term:5% 5.期末研究計畫口頭報告final project oral presentation:10% 6.期末研究計畫書面報告final research report:20%
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課程大綱 Course syllabus |
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課程目標 Objectives |
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本課程旨在訓練學生使用電腦(R語言和軟體),分析數位化的媒體內容、網友貼文内容等文字資料及其所包含的語意網絡。通過課堂講授演示、個人練習和小組專題等方式,引導學生使用大數據和文字探勘來檢驗和發展行銷傳播學和其他社會科學的重要理論。 This course aims to introduce students the methodology of analyzing text data that retrieved from online media with text mining skills and social network analysis. This class also provides the opportunity for developing a research project that using the text mining skills and social network analysis to test and develop theories in the fields of marketing communication and other social sciences.
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授課方式 Teaching methods |
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老師課堂講授、演示;個人導讀研究論文,個人課堂練習;小組專題。 This course involves class lectures, computer demonstrations, individual presentation of reading materials, individual in-class exercises and a final group project.
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.上課出席與討論class participation and discussion:25% 2.課堂導讀一次individual presentation of reading materials:20% 3.課堂練習4篇in-class exercises:20% 4.期中簡短書面報告mid-term report of research proposal:5% 5.期末研究計畫口頭報告final project oral presentation:10% 6.期末研究計畫書面報告final research report:20%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | Silge, J., & Robinson, D | Text Mining with R: A tidy approach. | O’Reilly | 2017 | | |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2020/09/06~2020/09/12 | 課程介紹Course Introduction | 2 | 2020/09/13~2020/09/19 | 傳播理論與應用Theoretical Application in communication research | 3 | 2020/09/20~2020/09/26 | 內容分析法Methodology of content analysis | 4 | 2020/09/27~2020/10/03 | 文字探勘基礎知識Corpus preparation and word frequency | 5 | 2020/10/04~2020/10/10 | 情緒分析Sentiment analysis | 6 | 2020/10/11~2020/10/17 | 關鍵字和字典Keyword and dictionary | 7 | 2020/10/18~2020/10/24 | 模型的準備Conversion of text formats | 8 | 2020/10/25~2020/10/31 | 主題建模Topic modeling | 9 | 2020/11/01~2020/11/07 | 期中討論學期報告Group meeting with the teacher | 10 | 2020/11/08~2020/11/14 | 詞的關係和共現詞分析Relations among words and co-occurrence analysis | 11 | 2020/11/15~2020/11/21 | 江彥生老師「社會網絡分析」演講 Lecture on social network analysis | 12 | 2020/11/22~2020/11/28 | 語意網絡分析及網絡之間的關係Correlations among networks | 13 | 2020/11/29~2020/12/05 | 概念化和理論化Conceptualization and theocratizations | 14 | 2020/12/06~2020/12/12 | 郭文平教授「詞語探勘分析」演講 Lecture on text mining | 15 | 2020/12/13~2020/12/19 | 課程總結Wrap-up | 16 | 2020/12/20~2020/12/26 | 期末報告資料分析Workshop for data analysis of the final project | 17 | 2020/12/27~2021/01/02 | 期末報告口頭發表和討論Final project presentation | 18 | 2021/01/03~2021/01/09 | 繳交期末報告Final report due |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期一10:00-12:00 地點 Office/Laboratory:管3034-1 時段2 Time period 2: 時間 Time:星期五10:00-12:00 地點 Office/Laboratory:管3034-1
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1具備良好的理解、表達、與溝通能力。 1 With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability. | V | | V | V | V | V | V | | | | V | 2.具備行銷傳播學業知識與技能,並有效分析與解決問題。 2. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development. | V | | V | V | V | V | V | | | | V | 3.以數位行銷與社會文化行銷之專業成就全方位生涯發展。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society. | V | | V | V | V | V | V | | | | V | 4.發揮領導與團隊精神,能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development. | V | | V | V | V | V | V | | | | V | 5.具備專業倫理觀念,明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society. | | | | | | | | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | | V | V | V | V | V | | | | V | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | | V | V | V | V | V | | | | V | 3.終身學習能力。 3. Lifelong learning | V | | V | V | V | V | V | | | | V | 4.倫理與社會責任。 4. Ethnics and social responsibility | | | | | | | | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | V | | V | V | V | V | V | | | | V | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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