本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This course is “practical-oriented”, and will discuss business platform related concepts, such as network effect, platform design, initiating strategy, expansion strategy, and the internal/external governance mechanism. Although no academic paper reading involves in this course, students still have to be familiar these concepts in layman term. Hence, students have better possess the basic concepts of strategy management, marketing management, and technology and innovation management. An elective course means students have choices. This is a demanding course. Students will be requested to complete weekly assignment, preview the teaching materials, and carry out group term project. Hence, this course is NOT suitable for students looking for sweet grade and easy credit. This course also WELCOMES UNDERGRADUATE STUDENTS who want to challenge themselves with advanced business concepts.
課程目標 Objectives
After finishing this course, students are expected to understand what business platform is, how platform thinking differ with conventional value-created thinking, and the common strategy for platform participants.
授課方式 Teaching methods
This course will adopt blending design. In a normal setting, weekly class will be separated into two parts. Students will be separated into different groups and make a 20-minutes presentation on the designated book chapters. Then, the instructor will guide students to discuss the weekly case. The selected teaching cases are ‘analytical’ cases. Students have to read them BEFORE class and contribute their idea in the class. As a practical-oriented course, students do NOT need to read theoretical papers. Instead, students have to read book chapters of popular science books. In the end of semester, each student group has to choose a platform related business or service and make their own group report and present this report in both oral and written forms. Students are expected to spend 2 to 3 hours OUTSIDE the lecture hours for preparing class material and complete weekly assignment. Moreover, this course uses Harvard Business School teaching cases as teaching material, which will cost around NT$1,000. Moreover, two popular science books are selected as compulsory reading, and cost around NT$800. For these reasons, students are highly recommended think twice BEFORE select this course. The following grading policy are for reference ONLY. The real grading policy will be determined in the 1st lecture. At last, not the least, this course is very demanding. Please do NOT select this course if you are not willing to spend extra study hours or you just want sweet credits...
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
李芳齡譯(2016)，Park et al 著，平台經濟模式 : 從啟動、獲利到成長的全方位攻略。台北市：天下雜誌。 陳琇玲譯(2020)，Cusumano M. A. 著，平台策略：在數位競爭、創新與影響力掛帥的時代勝出，台北市：商週 Harvard Business School Teaching cases
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2020/09/06~2020/09/12
Introduction
2
2020/09/13~2020/09/19
Social network
3
2020/09/20~2020/09/26
Sony PlayStation 3: Game Over?
4
2020/09/27~2020/10/03
Mid moon Festival
5
2020/10/04~2020/10/10
Uber Changing The Way The World Moves
6
2020/10/11~2020/10/17
Racial Discrimination on Airbnb
7
2020/10/18~2020/10/24
Managing Online Reviews on TripAdvisor
8
2020/10/25~2020/10/31
YouTube for Brands
9
2020/11/01~2020/11/07
Netflix in 2011
10
2020/11/08~2020/11/14
Reading week
11
2020/11/15~2020/11/21
Intuit QuickBooks: From Product to Platform
12
2020/11/22~2020/11/28
Google Inc.
13
2020/11/29~2020/12/05
Tencent
14
2020/12/06~2020/12/12
Facebook-Can Ethics Scale in the Digital Age?
15
2020/12/13~2020/12/19
Presentation
16
2020/12/20~2020/12/26
Presentation
17
2020/12/27~2021/01/02
Presentation
18
2021/01/03~2021/01/09
Reflection week
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期二11:00-13:00 地點 Office/Laboratory：管4106 時段2 Time period 2： 時間 Time：星期四11:00-13:00 地點 Office/Laboratory：管4106
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation.
進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management.
V
V
V
V
V
V
倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.
問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution.
國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
V
V
V
V
V
V
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature