國立中山大學108學年度第2學期媒體與公共事務課程大綱

國立中山大學 108學年度第2學期課程教學大綱

National Sun Yat-sen University 108Academic year Course syllabus

中文名稱
Course name(Chinese)

媒體與公共事務

課號
Course Code

PAM542

英文名稱
Course name(English)

MEDIA AND PUBLIC AFFAIRS

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

公共事務管理研究所碩士班

授課教師
Instructor

崔可玫

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：

同步遠距【透過網路直播技術，同時進行線上教學，得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術，同時進行線上教學並同時錄影，課程內容可擇日再重播，得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習，得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程，經評估無法採遠距課程教學，後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

1.閱讀報告Reading Report：40%
2.線上互動Online Interaction：20%
3.線上期末考試OnlineTerm Exam：40%

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

認識媒體在公共事務上所扮演的角色，及對公共事務的影響；同時，從事公共事務者應如何看待與因應媒體所帶來的衝擊。
Recognize the role of media and its influences on public affairs; at the same time, learning how the staff involved in public affairs should view and respond to the impacts brought by the media.

課程目標 Objectives

從媒體性質、發展與生態出發，透過實際案例，說明從事公共事務者，該如何與媒體應對，如何培養專業的媒體公關能力，達到事半功倍的公關成果，以及危機處理等作為。
以政治學、新聞學及社會學等理論出發，探討媒體與公共事務之間的互動，以及衍生的議題，讓學生對其有更深刻的認識。
Combined with actual cases and angles of the nature, development and ecology of the media, this course aims at explaining to people engaged in public affairs to understand how to respond to the media, how to cultivate professional media public relations and crisis management capabilities, in order to achieve effective public relations results.
Based on theories of political science, journalism, and sociology, this course is designed to explore the interaction between media and public affairs, as well as the issues that are derived, so that students have a deeper understanding of it.

授課方式 Teaching methods

講授Lecture

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.課堂表現 In-class Performance：30%
2.案例分享Case Studies：30%
3.期末考試Term Exam：40%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

羅曉南/余陽洲主編【批判的媒體識讀】2015，正中書局，新北
Luo Xiaonan/Yu Yangzhou Editor-in-Chief [Critical Media Reading]
吳浩銘/林采昀【媒體生病了：臺灣新聞環境的症狀與因應】2013，巨流，台北
Wu Haoming/Lin Caiyu [The media is sick: the symptoms and reactions of the Taiwan news environment]
Ronald V. Bettig,Jeanne Lynn Hall，鄭百雅譯【大媒體的金權遊戲：為什麼有權力的人都想要搞媒體？】2013，漫遊者文化，台北
Ronald V. Bettig,Jeanne Lynn Hall [Big Media, Big Money:Cultural Texts and Political Economics]
科特勒/李南西，郭思妤譯【科特勒談政府如何做行銷】2007，台灣培生教育，台北
Kotler, Philip/ Lee, Nancy[Marketing in The Public Sector]
林東泰【政治媒介化：墮落媒體崩壞政治】2017，師大書苑，台北
Lin Dongtai[Political Mediatization: Fallen Media, Collapse Politics]
邁可桑德爾，樂為良譯【正義：一場思辨之旅】2011，雅言文化，台北
Michael Sandel [Justice: What's the Right Thing to Do?]

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）

Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?

否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)

是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動 Alternative learning periods	勾選或填寫規劃內容 Place a check in the appropriate box or provide details	時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
Week	Date	Content and topic
1	2020/02/27~2020/02/29	電影賞析 Movie Appreciation
2	2020/03/01~2020/03/07	認識媒體 Identifying the Media
3	2020/03/08~2020/03/14	台灣媒體的發展─戒嚴時期 Development of Taiwan Media - Period of Martial Law
4	2020/03/15~2020/03/21	台灣媒體的發展─解嚴之後Development of Taiwan Media – Since 1987.07.15
5	2020/03/22~2020/03/28	從傳統媒體到新興媒體 From Traditional Media to Emerging Media
6	2020/03/29~2020/04/04	放假日
7	2020/04/05~2020/04/11	主題實務分享 Theme and Case Sharing
8	2020/04/12~2020/04/18	媒體與民意 Media and Public Opinion
9	2020/04/19~2020/04/25	主題實務分享 Theme and Case Sharing
10	2020/04/26~2020/05/02	媒體邏輯與媒體景觀 Media Logic and Media Landscape
11	2020/05/03~2020/05/09	中介與媒介化 Mediation and Mediatization
12	2020/05/10~2020/05/16	主題實務分享 Theme and Case Sharing
13	2020/05/17~2020/05/23	政策行銷 Policy Marketing
14	2020/05/24~2020/05/30	公共關係 Public Relations
15	2020/05/31~2020/06/06	主題實務分享 Theme and Case Sharing
16	2020/06/07~2020/06/13	危機處理 Crisis Management
17	2020/06/14~2020/06/20	期末考試 Final Examination
18	2020/06/21~2020/06/24	主題實務分享 Theme and Case Sharing

課業討論時間 Office hours

時段1 Time period 1:
時間 Time：依規定免登
地點 Office/Laboratory：依規定免登
時段2 Time period 2：
時間 Time：依規定免登
地點 Office/Laboratory：依規定免登

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university

課堂活動與評量方式
Class activities and evaluation

本課程欲培養之能力與素養 This course enables students to achieve.

紙筆考試或測驗 Test.

課堂討論︵含個案討論︶ Group discussion (case analysis).

個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.

群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.

個人口頭報告 Indivisual oral presentation.

群組口頭報告 Group oral presentation.

課程規劃之校外參訪及實習 Off-campus visit and intership.

證照/檢定 License.

參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.

課外閱讀 Outside reading.

※系所學生專業能力 Basic disciplines and core capabilities of the department

1.培養對公共事務議題的倫理觀與社會責任實踐 1. Students will be aware of ethical issues in public affairs and able to practice social responsibility.

2.良好的溝通及團隊合作能力 2. Students will be able to perform effectively in teamwork.

3.批判思考及解決問題之能力 3. Students will be able to think critically.

4.公共事務管理之專業知識 4. Students will have acquired professional knowledge in public affairs management.

5.對國際與兩岸事務及有關趨勢之認識 5. Students will be aware of the current state and trends of international and cross-strait affairs.

※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university

1.表達與溝通能力。 1. Articulation and communication skills

2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities

3.終身學習能力。 3. Lifelong learning

4.倫理與社會責任。 4. Ethnics and social responsibility

5.美感品味。 5. Aesthetic appreciation

6.創造力。 6. Creativity

7.全球視野。 7. Global perspective

8.合作與領導能力。 8. Team work and leadership

9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習