國立中山大學 108學年度第2學期 課程教學大綱

National Sun Yat-sen University 108Academic year Course syllabus

中文名稱
Course name(Chinese)

碩士論文

課號
Course Code

ICM909

英文名稱
Course name(English)

MASTER THESIS

課程類別
Type of the course

研討類

必選修
Required/Selected

必修

系所
Dept./faculty

行銷傳播管理研究所碩士在職專班

授課教師
Instructor

指導教授    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

        
1.評分方式不變%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

1.個別論文主題研究Research of individual thesis topic
2.研究方法的選定Selection of research method
3.研究資料的收集分析Collection and analysis of research data
4.研究論文的撰寫Thesis writing





課程目標 Objectives

         培養學生獨力完成研究的態度與能力,完成碩士論文撰寫。
To develop students’ attitudes and abilities to complete their research and thesis writing independently.





授課方式 Teaching methods

         閱讀,報告與個別指導。
Reading, reporting, and instructing individually





評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.依各指導教授之評分方式To follow the evaluaiton from each instructor100%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         依個別研究主題自行尋找參考資料
To search related research reference by individual topic





彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/02/27~2020/02/29依個別指導教授規定To follow each schedule by each instructor
22020/03/01~2020/03/07依個別指導教授規定To follow each schedule by each instructor
32020/03/08~2020/03/14依個別指導教授規定To follow each schedule by each instructor
42020/03/15~2020/03/21依個別指導教授規定To follow each schedule by each instructor
52020/03/22~2020/03/28依個別指導教授規定To follow each schedule by each instructor
62020/03/29~2020/04/04依個別指導教授規定To follow each schedule by each instructor
72020/04/05~2020/04/11依個別指導教授規定To follow each schedule by each instructor
82020/04/12~2020/04/18依個別指導教授規定To follow each schedule by each instructor
92020/04/19~2020/04/25依個別指導教授規定To follow each schedule by each instructor
102020/04/26~2020/05/02依個別指導教授規定To follow each schedule by each instructor
112020/05/03~2020/05/09依個別指導教授規定To follow each schedule by each instructor
122020/05/10~2020/05/16依個別指導教授規定To follow each schedule by each instructor
132020/05/17~2020/05/23依個別指導教授規定To follow each schedule by each instructor
142020/05/24~2020/05/30依個別指導教授規定To follow each schedule by each instructor
152020/05/31~2020/06/06依個別指導教授規定To follow each schedule by each instructor
162020/06/07~2020/06/13依個別指導教授規定To follow each schedule by each instructor
172020/06/14~2020/06/20依個別指導教授規定To follow each schedule by each instructor
182020/06/21~2020/06/24依個別指導教授規定To follow each schedule by each instructor

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:依規定免登
地點 Office/Laboratory:依規定免登
時段2 Time period 2:
時間 Time:依規定免登
地點 Office/Laboratory:依規定免登

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備良好的理解、表達、與溝通能力。 1. With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability.V  V V     
2.具備行銷傳播學業知識與技能,並有效分析與解決問題。 2. Mastering the social trends, our programme based on marketing communication management with theory and practice combination.V  V V     
3.以行銷傳播管理為基礎,結合行銷理論與實務,確切掌握社會各面向的脈動。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.V  V V     
4.發揮領導與團隊精神,能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Mastering the social trends, our programme based on marketing communication management with theory and practice combination.V  V V     
5.具備專業倫理觀念,明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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