1.Home-works and Quizzes:30% 2.Midterm:30% 3.Final Exam:40%
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
As a professional manager, you need not only the management knowledge but also an insight on the circumstance your organization is facing. The most important aspect of the circumstance for a company is the market. Hence, a student of business should have a basic idea about what the market is. This course will teach you basic concepts of the market from an economist’s perspective. Of course, you can also learn markets from a sociologist’s perspective in the future. The economists’ way to understand markets starts from a study of the participants in markets. We assume that participants in markets are rational, and observe how these rational participants shape markets. There are two main participants in markets: consumers and producers. Hence, I will discuss consumers’ and producers’ behavior, and how they interact in markets. Since this is a course for business students, I will emphasis more on the producers’ side. Moreover, I will give an introduction to game theory, and apply this theory in the discussions of interactions among companies in markets, auctions, and the role of information. Finally, I will use a long term historical perspective to discuss the importance of markets in the modern world, and analyze the role of governments in markets and long term economic change. You will also have a different and bird’s eye view on markets.
課程目標 Objectives
1. Students will have basic ideas on markets. 2. Students can know an economist’s perspective on the society. 3. Train students to participate the discussion of public affairs.
1.Attendance and participation:10% 2.Home-works and Quizzes:25% 3.Midterm:30% 4.Final Exam:35%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
McGuigan, James R., R. Charles Moyer, and Frederick H. deB. Harris (2017), Managerial Economics: Applications, Strategy and Tactics, 14th edition, Boston, MA: Cengage Learning (ISBN#: 978-1-305-50638-1;華泰文化總經銷)
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2020/02/27~2020/02/29
2
2020/03/01~2020/03/07
Introduction and Demand: Consumer Behavior
3
2020/03/08~2020/03/14
School Sports Day!
4
2020/03/15~2020/03/21
Demand: Elasticity
5
2020/03/22~2020/03/28
Another viewpoint: A historical perspective to markets
6
2020/03/29~2020/04/04
Supply: Production and Cost
7
2020/04/05~2020/04/11
Supply: Perfect Competition
8
2020/04/12~2020/04/18
Supply: Monopoly and Pricing
9
2020/04/19~2020/04/25
Market Equilibrium
10
2020/04/26~2020/05/02
Midterm
11
2020/05/03~2020/05/09
Strategic Thinking: An Introduction to Game Theory
12
2020/05/10~2020/05/16
Strategic Thinking: An Introduction to Game Theory
13
2020/05/17~2020/05/23
Strategic Thinking: Oligopoly
14
2020/05/24~2020/05/30
Strategic Thinking: Auctions
15
2020/05/31~2020/06/06
Strategic Thinking: Asymmetric Information
16
2020/06/07~2020/06/13
The Role of Governments in Markets
17
2020/06/14~2020/06/20
Final Exam
18
2020/06/21~2020/06/24
Final settlement and grading review
課業討論時間 Office hours
時段1 Time period 1: 時間 Time:星期二1530-1730 地點 Office/Laboratory:CM4067 時段2 Time period 2: 時間 Time:星期三1530-1730 地點 Office/Laboratory:CM4067
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備專業倫理觀與社會責任實踐力。 1.Students will be aware of issues in business ethics and will carry out their social responsibilities.
2.具備專業管理知能。 2.Students will develop advanced knowledge in the management of business.
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3.具備溝通及團隊合作能力。 3.Students will be able to communicate and perform effectively in teamwork.
4.具備分析與解決問題的能力。 4.Students are able to develop logical thinking and apply analytical tools for problem-solving.
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5.具備國際觀之新思維。 5.Students are able to possess global vision.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
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2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
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3.終身學習能力。 3. Lifelong learning
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4.倫理與社會責任。 4. Ethnics and social responsibility
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature