【本資料僅供參考,課程大綱仍依教師確認後資料為準】

國立中山大學 108學年度第2學期 課程教學大綱

National Sun Yat-sen University 108Academic year Course syllabus

中文名稱
Course name(Chinese)

產業研究(二)

課號
Course Code

BM787

英文名稱
Course name(English)

INDUSTRY STUDIES (II)

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

企業管理學系博士班

授課教師
Instructor

方至民    鍾憲瑞    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

        
1.個人期末報告100%

課程大綱 Course syllabus

         This is a lecture course focus on advance in country-of-origin (COO), brand equity and cross border acquisitions. This course will introduce the fundamental concept of each important theory. Furthermore, this course will discuss the possibility to apply the theoretical viewpoint in addressing the issues in IB field. The environment that firms confront is a fast-changing and influential field in IB management domains. Firm’s decisions, such as entry mode choice, the alliance, or even the reactions to the rival, are all critical strategic decisions in global context. Thus, how to utilize the distinctive theoretical viewpoint to explain the antecedents and consequences of firm’s strategies s is a capability for those Ph. D. students whom focus on IB management field.



課程目標 Objectives

         The course familiarizes Ph. D. students with the related theory, case and analysis required of modern researchers in the field of international business management. This course demands the mastery of a body of analytical tools and the ability to take an integrative point of view. Ph. D. students can develop their research through:
• In-depth analysis of national identification, and industry structure;
•Techniques for analyzing how firms can formulate strategies at the various levels of global market, in particular those of business brand strategies, corporate strategies and cross border acquisition.
•Topics with particular emphasis on COO, brand equity, strategic alliances, cross border acquisition and globalization.



授課方式 Teaching methods

         One lecture (3 hours) ;paper discussion



評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Class participation100%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         尚未建立課程教科書/參考書

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/02/27~2020/02/29
22020/03/01~2020/03/07Introduction
32020/03/08~2020/03/14
42020/03/15~2020/03/21
52020/03/22~2020/03/28
62020/03/29~2020/04/04
72020/04/05~2020/04/11
82020/04/12~2020/04/18
92020/04/19~2020/04/25Mid-term presentation
102020/04/26~2020/05/02
112020/05/03~2020/05/09
122020/05/10~2020/05/16
132020/05/17~2020/05/23
142020/05/24~2020/05/30
152020/05/31~2020/06/06
162020/06/07~2020/06/13
172020/06/14~2020/06/20
182020/06/21~2020/06/24Final presentation

課業討論時間 Office hours

         尚未建立 課業討論時間

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.溝通能力(Ability of communication) 1. Ability of communication.           
2.學術與產業結合知識(Industry-academic collaboration) 2. Industry-academic collaboration.           
3.倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.           
4.概念化與問題分析能力(Conceptualization and ability of problem analysis) 4. Conceptualization and ability of problem analysis.           
5.國際觀(global perspective) ? 5. Global perspective.            
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills           
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities           
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

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