國立中山大學 108學年度第2學期 課程教學大綱

National Sun Yat-sen University 108Academic year Course syllabus

中文名稱
Course name(Chinese)

企業經營策略

課號
Course Code

BM502A

英文名稱
Course name(English)

BUSINESS POLICY AND STRATEGY

課程類別
Type of the course

講授類

必選修
Required/Selected

必修

系所
Dept./faculty

企業管理學系企業管理碩士班

授課教師
Instructor

林杏娥    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         同步遠距【透過網路直播技術,同時進行線上教學,得採Microsoft Teams、Adobe connect等軟體進行】
同步遠距含錄影【透過網路直播技術,同時進行線上教學並同時錄影,課程內容可擇日再重播,得採Microsoft Teams、Adobe connect等軟體進行】
非同步遠距【課堂錄影或錄製數位教材放置網路供學生可非同時進行線上學習,得採EverCam、PPT簡報錄影、錄音方式進行】
實作類課程,經評估無法採遠距課程教學,後續復課後密集補課

★遠距教學軟體操作說明連結

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

        
1.assignment & presentation40%
2.class discussion20%
3.final presentation & report 30%
4.peer evaluation10%

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

As a capstone course, Business Policy and Strategy focuses on the “big picture”. Whereas other courses, explicitly or implicitly, present the perspective of a specific function (e.g., marketing, finance), this course presents a general management perspective. This perspective involves integrating the knowledge acquired in finance, accounting, operations, MIS, marketing, and organizational behavior courses to provide an understanding of the nature of businesses. In addition, students develop a broad understanding of the importance and complexity of strategic decisions. The approach of the class is practical and problem oriented. The major part of the course will involve applying concepts, analytic frameworks, and intuition to the strategic issues that real-world companies face. These issues are presented in case studies and through the semester-long group project.





課程目標 Objectives

         On successful completion of this capstone course, you expected to be able to:
• Describe the key concepts of strategic management, including industry analysis, company analysis, competitive strategy and corporate strategy.
• Use these concepts, together with concepts from functionally specialized courses, to analyze and solve problems faced by managers.
• Clearly present your analysis, verbally and in writing with supporting arguments.






授課方式 Teaching methods

         lectures, exercises, case studies, group discussions





評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.attendance10%
2.practice, discussion & assignment 50%
3.final project presentation/report 35%
4.peer evaluation5%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
No.AutherTitlePublisherYear of
publish
Publisher
place
ISBN#
1Barney & HesterlyStrategic Management and Competitive Advantage華泰2016台北978-986-92435-4-4

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12020/02/27~2020/02/29introduction
22020/03/01~2020/03/07what's strategy ? why is it important?
32020/03/08~2020/03/14holiday
42020/03/15~2020/03/21external analysis: general environment, industry structure
52020/03/22~2020/03/28external analysis: Porter's competitive force, strategic group
62020/03/29~2020/04/04holiday
72020/04/05~2020/04/11internal analysis:resources, capabilities, and activities
82020/04/12~2020/04/18internal analysis:resources, capabilities, and activities
92020/04/19~2020/04/25business strategy: differentiation, cost leadership, and integration
102020/04/26~2020/05/02business strategy: differentiation, cost leadership, and integration
112020/05/03~2020/05/09business strategy: differentiation, cost leadership, and integration
122020/05/10~2020/05/16corporate strategy: vertical integration and diversification
132020/05/17~2020/05/23corporate strategy: vertical integration and diversification
142020/05/24~2020/05/30strategic alliance
152020/05/31~2020/06/06merge and acquisition
162020/06/07~2020/06/13student project
172020/06/14~2020/06/20final exam
182020/06/21~2020/06/24final exam

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期三11:00-13:00
地點 Office/Laboratory:管4108
時段2 Time period 2:
時間 Time:星期四10:00-12:00
地點 Office/Laboratory:管4108

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation.V V V V    
進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management.V V V V   V
倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.V V V V    
問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution.V V V V   V
國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsV V V V    
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesV V        
3.終身學習能力。 3. Lifelong learning           
4.倫理與社會責任。 4. Ethnics and social responsibilityV V        
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspective           
8.合作與領導能力。 8. Team work and leadershipV   V V    
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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