本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
As a capstone course, Business Policy and Strategy focuses on the “big picture”. Whereas other courses, explicitly or implicitly, present the perspective of a specific function (e.g., marketing, finance), this course presents a general management perspective. This perspective involves integrating the knowledge acquired in finance, accounting, operations, MIS, marketing, and organizational behavior courses to provide an understanding of the nature of businesses. In addition, students develop a broad understanding of the importance and complexity of strategic decisions. The approach of the class is practical and problem oriented. The major part of the course will involve applying concepts, analytic frameworks, and intuition to the strategic issues that real-world companies face. These issues are presented in case studies and through the semester-long group project.
課程目標 Objectives
On successful completion of this capstone course, you expected to be able to: • Describe the key concepts of strategic management, including industry analysis, company analysis, competitive strategy and corporate strategy. • Use these concepts, together with concepts from functionally specialized courses, to analyze and solve problems faced by managers. • Clearly present your analysis, verbally and in writing with supporting arguments.
授課方式 Teaching methods
lectures, exercises, case studies, group discussions
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
No.
Auther
Title
Publisher
Year of publish
Publisher place
ISBN#
1
Barney & Hesterly
Strategic Management and Competitive Advantage
華泰
2016
台北
978-986-92435-4-4
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2020/02/27~2020/02/29
introduction
2
2020/03/01~2020/03/07
what's strategy ? why is it important?
3
2020/03/08~2020/03/14
holiday
4
2020/03/15~2020/03/21
external analysis: general environment, industry structure
5
2020/03/22~2020/03/28
external analysis: Porter's competitive force, strategic group
6
2020/03/29~2020/04/04
holiday
7
2020/04/05~2020/04/11
internal analysis:resources, capabilities, and activities
8
2020/04/12~2020/04/18
internal analysis:resources, capabilities, and activities
9
2020/04/19~2020/04/25
business strategy: differentiation, cost leadership, and integration
10
2020/04/26~2020/05/02
business strategy: differentiation, cost leadership, and integration
11
2020/05/03~2020/05/09
business strategy: differentiation, cost leadership, and integration
12
2020/05/10~2020/05/16
corporate strategy: vertical integration and diversification
13
2020/05/17~2020/05/23
corporate strategy: vertical integration and diversification
14
2020/05/24~2020/05/30
strategic alliance
15
2020/05/31~2020/06/06
merge and acquisition
16
2020/06/07~2020/06/13
student project
17
2020/06/14~2020/06/20
final exam
18
2020/06/21~2020/06/24
final exam
課業討論時間 Office hours
時段1 Time period 1: 時間 Time:星期三11:00-13:00 地點 Office/Laboratory:管4108 時段2 Time period 2: 時間 Time:星期四10:00-12:00 地點 Office/Laboratory:管4108
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.
紙筆考試或測驗 Test.
課堂討論︵含個案討論︶ Group discussion (case analysis).
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.
個人口頭報告 Indivisual oral presentation.
群組口頭報告 Group oral presentation.
課程規劃之校外參訪及實習 Off-campus visit and intership.
證照/檢定 License.
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.
課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation.
V
V
V
V
進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management.
V
V
V
V
V
倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.
V
V
V
V
問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution.
V
V
V
V
V
國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability.
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skills
V
V
V
V
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities
V
V
3.終身學習能力。 3. Lifelong learning
4.倫理與社會責任。 4. Ethnics and social responsibility
V
V
5.美感品味。 5. Aesthetic appreciation
6.創造力。 6. Creativity
7.全球視野。 7. Global perspective
8.合作與領導能力。 8. Team work and leadership
V
V
V
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature