國立中山大學 108學年度第1學期 課程教學大綱
National Sun Yat-sen University 108Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
行銷管理 |
課號 Course Code |
MIS515 |
英文名稱 Course name(English) |
MARKETING MANAGEMENT |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 選修 |
系所 Dept./faculty |
資訊管理學系碩士班 |
授課教師 Instructor |
陳偉慶
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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The intent of the course is to provide the students: (1) A good foundation of the concepts of marketing (2) Understand the basic components of customer values and the strategies to develop enhance and communicate customers values
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授課方式 Teaching methods |
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Attendance:25% 2.Presentation:25% 3.Mid-Term Examination:25% 4.End-Term Examination:25%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | No. | Auther | Title | Publisher | Year of publish | Publisher place | ISBN# | 1 | 徐世同、楊景傅 | 行銷管理 (Marketing Management) | 華泰文化 (Hwa Tai) | 2017 | 台灣 (Taiwan) | 978-986-9290371 | 2 | 李元恕、丁美靜、王郁彬 | 行銷學 (Marketing) | 華泰文化 (Hwa Tai) | 2017 | 台灣 (Taiwan) | 978-986-9531245 |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | Week | Date | Content and topic | 1 | 2019/09/09~2019/09/15 | 課程介紹 (Introduction) | 2 | 2019/09/16~2019/09/22 | 瞭解行銷管理 (I) (Understanding Marketing Management I) | 3 | 2019/09/23~2019/09/29 | 瞭解行銷管理 (II) (Understanding Marketing Management II) | 4 | 2019/09/30~2019/10/06 | 發展行銷策略與計畫 (Develop Marketing Strategy and Planning) | 5 | 2019/10/07~2019/10/13 | 連結顧客 (I) (Connecting with Customers I) | 6 | 2019/10/14~2019/10/20 | 連結顧客 (II) Connecting with Customers II) | 7 | 2019/10/21~2019/10/27 | 建立強勢品牌 (I) (Developing Strong Brand I) | 8 | 2019/10/28~2019/11/03 | 建立強勢品牌 (II) (Developing Strong Brand II) | 9 | 2019/11/04~2019/11/10 | Mid-Term Exam | 10 | 2019/11/11~2019/11/17 | 創造價值 (I) (Creating Value I) | 11 | 2019/11/18~2019/11/24 | 創造價值 (II) (Creating Value II) | 12 | 2019/11/25~2019/12/01 | 創造價值 (III) (Creating Value III) | 13 | 2019/12/02~2019/12/08 | 傳遞價值 (I) (Delivering Value I) | 14 | 2019/12/09~2019/12/15 | 傳遞價值 (II) (Delivering Value II) | 15 | 2019/12/16~2019/12/22 | 溝通價值 (I) (Communicating Value I) | 16 | 2019/12/23~2019/12/29 | 溝通價值 (II) (Communicating Value II) | 17 | 2019/12/30~2020/01/05 | Holiday | 18 | 2020/01/06~2020/01/12 | Final-Term Examination |
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課業討論時間 Office hours |
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時段1 Time period 1: 時間 Time:星期二1500-1700hrs 地點 Office/Laboratory:CM4084 時段2 Time period 2: 時間 Time:星期三1300-1500hrs 地點 Office/Laboratory:CM4084
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university | 課堂活動與評量方式 Class activities and evaluation | 本課程欲培養之能力與素養 This course enables students to achieve. | 紙筆考試或測驗 Test. | 課堂討論︵含個案討論︶ Group discussion (case analysis). | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment. | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment. | 個人口頭報告 Indivisual oral presentation. | 群組口頭報告 Group oral presentation. | 課程規劃之校外參訪及實習 Off-campus visit and intership. | 證照/檢定 License. | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions. | 課外閱讀 Outside reading. | ※系所學生專業能力 Basic disciplines and core capabilities of the department | |
1.具備資訊倫理與社會責任實踐的能力 1. Awareness of information ethics. | V | V | V | | | | V | | | | | 2.具備溝通能力 2. Communication Skills. | V | V | V | | | | V | | | | | 3.具備解決資訊管理問題之能力 3. Capabilities to solve IT-related problems. | V | V | V | | | | V | | | | | 4.具備資訊管理之專業知識 4. Professional knowledge of information technology. | | | | | | | | | | | | 5.具備國際觀 5. Global perspective. | V | | V | | | | V | | | | | ※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university | |
1.表達與溝通能力。 1. Articulation and communication skills | V | V | V | | | | V | | | | | 2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities | V | V | V | | | | V | | | | | 3.終身學習能力。 3. Lifelong learning | V | V | V | | | | V | | | | | 4.倫理與社會責任。 4. Ethnics and social responsibility | V | V | V | | | | V | | | | | 5.美感品味。 5. Aesthetic appreciation | | | | | | | | | | | | 6.創造力。 6. Creativity | | | | | | | | | | | | 7.全球視野。 7. Global perspective | | | | | | | | | | | | 8.合作與領導能力。 8. Team work and leadership | | | | | | | | | | | | 9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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