國立中山大學108學年度第1學期數位內容與社會網絡分析課程大綱

國立中山大學 108學年度第1學期課程教學大綱

National Sun Yat-sen University 108Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

數位內容與社會網絡分析

課號
Course Code

ICM559

英文名稱
Course name(English)

DIGITAL CONTENT ANALYSIS AND SOCIAL NETWOK ANALYSIS

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

行銷傳播管理研究所碩士班

授課教師
Instructor

譚躍

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

課程介紹、內容分析法、傳播理論與應用、文字探勘基礎知識、關鍵字和字典、情緒分析、共詞分析、主題建模、機器學習、社會網絡資料的轉換和分析、語義網絡分析等
This course is designed to introduce the methodology of computerized content analysis and its application in communication theory and research. Main topics include basics of text mining, word frequency, keyword identification, dictionary construction, sentiment analysis, concurrence of words, topic modeling, machine learning and social network analysis of semantic networks.

課程目標 Objectives

本課程旨在訓練學生收集和分析網絡媒體的内容和用戶使用資料，特別是電腦内容分析法和語意網絡分析法。通過課堂講授演示、個人練習和小組專題等方式，引導學生使用大數據和文字探勘來檢驗和發展行銷傳播學和其他社會科學的重要理論。
This course aims to introduce students the methodology of analyzing text data that retrieved from online media with text mining skills and social network analysis. This class also provides the opportunity for developing a research project that using the text mining skills and social network analysis to test and develop theories in the fields of marketing communication and other social sciences.

授課方式 Teaching methods

老師課堂講授、演示；個人導讀研究論文，個人課堂練習；小組專題。
This course involves class lectures, computer demonstrations, individual presentation of reading materials, individual in-class exercises and a final group project.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.上課出席與討論class participation and discussion：25%
2.課堂導讀一次individual presentation of reading materials：20%
3.課堂練習4篇in-class exercises：20%
4.期中簡短書面報告mid-term report of research proposal：5%
5.期末研究計畫口頭報告final project oral presentation：10%
6.期末研究計畫書面報告final research report：20%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

序號	作者	書名	出版社	出版年	出版地	ISBN#
No.	Auther	Title	Publisher	Year of publish	Publisher place	ISBN#
1	Silge, J., & Robinson, D	Text Mining with R: A tidy approach.	O’Reilly	2017

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）

Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?

否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)

是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動 Alternative learning periods	勾選或填寫規劃內容 Place a check in the appropriate box or provide details	時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
Week	Date	Content and topic
1	2019/09/09~2019/09/15	課程介紹Course Introduction
2	2019/09/16~2019/09/22	傳播理論與應用Theoretical Application in communication research
3	2019/09/23~2019/09/29	內容分析法Methodology of content analysis
4	2019/09/30~2019/10/06	文字探勘基礎知識Corpus preparation and word frequency
5	2019/10/07~2019/10/13	情緒分析Sentiment analysis
6	2019/10/14~2019/10/20	關鍵字和字典Keyword and dictionary
7	2019/10/21~2019/10/27	詞的關係和共現詞分析Relations among words and co-occurrence analysis
8	2019/10/28~2019/11/03	概念化和理論化Conceptualization and theocratizations
9	2019/11/04~2019/11/10	期中討論學期報告Group meeting with the teacher
10	2019/11/11~2019/11/17	模型的準備Conversion of text formats
11	2019/11/18~2019/11/24	主題建模Topic modeling
12	2019/11/25~2019/12/01	機器學習Machine learning
13	2019/12/02~2019/12/08	社會網絡分析簡介Social network analysis of semantic networks
14	2019/12/09~2019/12/15	語意網絡分析及網絡之間的關係Correlations among networks
15	2019/12/16~2019/12/22	課程總結Wrap-up
16	2019/12/23~2019/12/29	期末報告資料分析Workshop for data analysis of the final project
17	2019/12/30~2020/01/05	期末報告口頭發表和討論Final project presentation
18	2020/01/06~2020/01/12	繳交期末報告Final report due

課業討論時間 Office hours

時段1 Time period 1:
時間 Time：星期一10:00-12:00
地點 Office/Laboratory：管3034-1
時段2 Time period 2：
時間 Time：星期五10:00-12:00
地點 Office/Laboratory：管3034-1

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university

課堂活動與評量方式
Class activities and evaluation

本課程欲培養之能力與素養 This course enables students to achieve.

紙筆考試或測驗 Test.

課堂討論︵含個案討論︶ Group discussion (case analysis).

個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.

群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.

個人口頭報告 Indivisual oral presentation.

群組口頭報告 Group oral presentation.

課程規劃之校外參訪及實習 Off-campus visit and intership.

證照/檢定 License.

參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.

課外閱讀 Outside reading.

※系所學生專業能力 Basic disciplines and core capabilities of the department

1具備良好的理解、表達、與溝通能力。 1 With the professional academic knowledge and skills of marketing communication, every students will be equipped with effective analytical and problem-solving ability.

2.具備行銷傳播學業知識與技能，並有效分析與解決問題。 2. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development.

3.以數位行銷與社會文化行銷之專業成就全方位生涯發展。 3.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.

4.發揮領導與團隊精神，能與現代社會所強調之「國際化」、「數位化」、「實務化」之專業需求並行。 4. Through two professional knowledge programs of digital marketing and social culture marketing, the students can accomplish future development.

5.具備專業倫理觀念，明瞭對社會作出貢獻是應負之責任。 5.Developing the most of leadership and team-oriented spirit, our lecture provide internationalisation, digitalisation, and practical skills which are also emphasised on the society.

※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university

1.表達與溝通能力。 1. Articulation and communication skills

2.探究與批判思考能力。 2. Inquisitive and critical thinking abilities

3.終身學習能力。 3. Lifelong learning

4.倫理與社會責任。 4. Ethnics and social responsibility

5.美感品味。 5. Aesthetic appreciation

6.創造力。 6. Creativity

7.全球視野。 7. Global perspective

8.合作與領導能力。 8. Team work and leadership

9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature　

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習