國立中山大學108學年度第1學期企業經營策略課程大綱

國立中山大學 108學年度第1學期課程教學大綱

National Sun Yat-sen University 108Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

企業經營策略

課號
Course Code

IB604

英文名稱
Course name(English)

BUSINESS STRATEGY

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

管理學院國際經營管理碩士學程

授課教師
Instructor

高永鎮

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The course is designed not only to introduce students with key strategy concepts but also aims to help students to integrate and apply their learning to various business situations. The key strategic business decisions of concern in this course involve choosing competitive strategies, creating competitive advantages, taking advantage of external opportunities, securing and defending sustainable market positions, and allocating critical resources over long periods.
The course offers intensive sessions in October by inviting international scholar, Dr. Pavel. The course could end one month earlier than other regular courses.
7th Oct. ~ 15th Oct. (18 Hours)

課程目標 Objectives

The objectives of this course are to develop:
1. understanding of the key concepts and principles of strategy formulation and competitive analysis,
2. useful analytical skills, tools and techniques for analyzing a company strategically,
3. understanding the important role that the HRM plays in the setting and implementation of strategy,
4. the ability to think critically and strategically,
5. oral and written presentation skills through the analysis and reporting of case situations.

授課方式 Teaching methods

Teaching and Learning Methodology
• Lectures illustrated on the PowerPoint to develop a clear understanding of the relevant concepts.
• Group project and individual assignments to reinforce learning of key concepts.
• Case studies that help students understand actual events and policies.
• Relevant videos will be shown in class.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Tests：15%
2.Class Participation ：5%
3.Written Assignments ：15%
4.In-Class Case Presentation ：10%
5.Individual Student Project ：15%
6.Final Case Write-up ：10%
7.Dr. Pavel：30%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

序號	作者	書名	出版社	出版年	出版地	ISBN#
No.	Auther	Title	Publisher	Year of publish	Publisher place	ISBN#
1	• Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (	Strategic management cases: competitiveness and globalization.	Cengage Learning	2017W1 Introduction and Overview

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）

Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?

否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)

是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動 Alternative learning periods	勾選或填寫規劃內容 Place a check in the appropriate box or provide details	時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
Week	Date	Content and topic
1	2019/09/09~2019/09/15	W1 Introduction and Overview
2	2019/09/16~2019/09/22	W2 What is strategy? / Business Strategy Formulation Reading: Porter, M. E. (2000). What is strategy? Reading: Porter, M. E. (2008). "The five competitive forces that shape strategy." SWOT Analysis
3	2019/09/23~2019/09/29	W3 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis. Reading: Porter, M. E. (2008). "The five competitive forces that shape strategy."
4	2019/09/30~2019/10/06	W4 Case Discussion: SAMSUNG’s innovation strategy Reading: Khanna, T., Song, J., & Lee, K. (2011). The paradox of Samsung’s rise. Harvard Business Review, 89(7-8), 142-147.
5	2019/10/07~2019/10/13	W5 7th Oct. 2-6:00PM (4hr) Introduction by Dr. Pavel
6	2019/10/14~2019/10/20	W6 8th Oct. 5:30-8:50PM (3hr 20min) Strategic Selling
7	2019/10/21~2019/10/27	W7 9th Oct. 5:30-8:50PM (3hr 20min) Sun Tzu’s Strategy Applied on the Business
8	2019/10/28~2019/11/03	W8 14th Oct. 2-6:00PM (4) Culture, International Markets and Strategy
9	2019/11/04~2019/11/10	W9 15th Oct. 5:30-8:50PM (3hr 20min) Strategy and Corporate Leadership / Final Case Study
10	2019/11/11~2019/11/17	W10 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis. Reading: Porter, M. E. (2008). "The five competitive forces that shape strategy."
11	2019/11/18~2019/11/24	W11 Competitive dynamics Reading: Chen, Ming-Jer. "Competitive Dynamic Research: And Insider's Odyssey," Asia Pacific Journal of Management, Volume 26, No. 1, March 2009, 5-26. Strategic Entrepreneurship / Strategic Entrepreneurial Growth
12	2019/11/25~2019/12/01	W12 The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages. Reading: J. B. Barney, 1991, Firm resources and sustained competitive advantage, Journal of Management, 17: 101; J. B. Barney, 2001, Is the resource-based “view” a useful perspective for strategic
13	2019/12/02~2019/12/08	W13 Individual presentation
14	2019/12/09~2019/12/15	W14 Business-Level Strategy. Reading: Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978). Organizational strategy, structure, and process. Academy of management review, 3(3), 546-562.
15	2019/12/16~2019/12/22	W15 TQM / Open Innovation / Customer-Oriented Strategy
16	2019/12/23~2019/12/29	W16 Merger and Acquisition Strategies.
17	2019/12/30~2020/01/05	W17 Group presentation
18	2020/01/06~2020/01/12	W18 Final exam

課業討論時間 Office hours

時段1 Time period 1:
時間 Time：星期一17:00-18:30
地點 Office/Laboratory：3020-1
時段2 Time period 2：
時間 Time：星期五15:30-18:00
地點 Office/Laboratory：3020-1

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university

課堂活動與評量方式
Class activities and evaluation

本課程欲培養之能力與素養 This course enables students to achieve.

紙筆考試或測驗 Test.

課堂討論︵含個案討論︶ Group discussion (case analysis).

個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.

群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.

個人口頭報告 Indivisual oral presentation.

群組口頭報告 Group oral presentation.

課程規劃之校外參訪及實習 Off-campus visit and intership.

證照/檢定 License.

參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.

課外閱讀 Outside reading.

※系所學生專業能力 Basic disciplines and core capabilities of the department

1.具備專業倫理觀與社會責任實踐力。

2.具備專業管理知能。

3.具備溝通及團隊合作能力。

4.具備分析與解決問題的能力。

5.具備國際觀之新思維。

※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university

1.表達與溝通能力。

2.探究與批判思考能力。

3.終身學習能力。

4.倫理與社會責任。

5.美感品味。

6.創造力。

7.全球視野。

8.合作與領導能力。

9.山海胸襟與自然情懷。

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習