國立中山大學 108學年度第1學期 課程教學大綱

National Sun Yat-sen University 108Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

國際行銷管理

課號
Course Code

GHRM650

英文名稱
Course name(English)

INTERNATIONAL MARKETING MANAGEMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

人力資源管理全英語碩士學位學程

授課教師
Instructor

鍾金才    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

This course provides an overview of the scope, challenge and dynamic of international marketing environment. Topics to be covered include the cultural environment of global markets; global market opportunities; global marketing strategies; and how human resource personnel can adopt marketing techniques to manage talent (including recruitment of foreign talents)

課程目標 Objectives

         Upon completion of this course, students will:
1) Have a solid understanding of the theoretical and conceptual principles of international marketing;
2) Be able to research and analyze international marketing opportunities;
3) Be able to develop and manage strategic international marketing initiative (International Marketing Plan).
4) Be able to utilize internal resources and marketing techniques to manage talent from the human resource perspective.

授課方式 Teaching methods

         Lectures, group discussions, in-class self reflection exercises, mini cases and video presentations. Field trips will be notified when necessary

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.Individual Assignment25%
2.In-class Assignment15%
3.Case Study (written in class)20%
4.Group Assignment & presentation30%
5.Class Participation & attendance10%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         Cateora, P., Graham, J. & Gilly, M. (2016), International Marketing, 17th Ed., McGraw-Hill, NJ

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12019/09/09~2019/09/15Class Orientation/Review of syllabus & assignments
22019/09/16~2019/09/22Overview of international marketing Chapter 1: The scope and challenge of international marketing
32019/09/23~2019/09/29Chapter 2: The dynamic of international trade
42019/09/30~2019/10/06Chapter 3: The environment of international trade and marketing
52019/10/07~2019/10/13Holiday- no class
62019/10/14~2019/10/20Chapter 4 Assessing global market opportunities
72019/10/21~2019/10/27Chapter 5: Global marketing management: Planning and organization
82019/10/28~2019/11/03Chapter 6: Developing global marketing initiatives (product & service adaption for consumers)
92019/11/04~2019/11/10Chapter 7: Developing global marketing strategies
102019/11/11~2019/11/17Chapter 8: Integrated marketing communications and international advertising
112019/11/18~2019/11/24Chapter 9: Marketing strategies for human resource management
122019/11/25~2019/12/01Group Project Presentations – worth 30%
132019/12/02~2019/12/08Group Project Presentations – worth 30%
142019/12/09~2019/12/15Guest lecture 1 (Prof. Han, Hanyang University, S. Korea)
152019/12/16~2019/12/22Guest lecture 2 (Prof. Han, Hanyang University, S. Korea)
162019/12/23~2019/12/29Guest lecture 3 (Prof. Han, Hanyang University, S. Korea)
172019/12/30~2020/01/05Guest lecture 4 (Prof. Han, Hanyang University, S. Korea)
182020/01/06~2020/01/12Guest lecture 5 (Prof. Han, Hanyang University, S. Korea)

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期二1.00-2.00pm
地點 Office/Laboratory:CM 1025-1
時段2 Time period 2:
時間 Time:星期四1.00-4.00pm
地點 Office/Laboratory:CM 1025-1

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.具備專業倫理觀與社會責任實踐力。V          
2.具備充分的人資管理專業知能。V          
3.具備溝通及團隊合作能力。V          
4.具備邏輯思考及解決問題的能力。           
5.具備國際觀。V          
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。V          
2.探究與批判思考能力。           
3.終身學習能力。           
4.倫理與社會責任。           
5.美感品味。           
6.創造力。           
7.全球視野。V          
8.合作與領導能力。V          
9.山海胸襟與自然情懷。V          

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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