國立中山大學 108學年度第1學期 課程教學大綱

National Sun Yat-sen University 108Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

國際行銷

課號
Course Code

BM512

英文名稱
Course name(English)

INTERNATIONAL MARKETING

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

企業管理學系企業管理碩士班

授課教師
Instructor

周泰華    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The course has an international emphasis. Examples of foreign companies are used throughout the course to understand the global environment in which Taiwanese firms are operating.
The objectives of the course are (1) to provide a broad understanding of the different sociocultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented; (2) to examine the cumulative impact of changes in these environments on marketing opportunities and threats; (3) to provide a working knowledge of the many different ways in which a company can respond to improve its market position; (4) to provide an appreciation of the importance of foreign competition; and (5) to underscore the importance of continuous improvement in all facets of a company’s marketing operations. Breadth is emphasized through the use of a large number of cases.




課程目標 Objectives

         The purpose of this course is to provide an understanding of the global marketing issues facing managers and to explore how companies can be managed to compete more successfully. The course focuses on the following issues:
* The environment of global markets
* The needs and wants of global consumer
* Assessing the global market opportunities
* Developing global marketing strategies
* Implementing global marketing strategies
* Control, review and modify global marketing strategies.




授課方式 Teaching methods

         講課
討論




評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.presentation50%
2.final report50%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         Text: Keegan, Warren J. (2013), Global Marketing Management, 8th ed., Upper Saddle River, NJ: Prentice-Hall International, Inc.; Keegan, Warren J. and Mark S. Green (2012), Global Marketing, 7th ed., Upper Saddle River, NJ: Prentice-Hall, Inc. and cases/articles from various sources




彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
WeekDateContent and topic
12019/09/09~2019/09/15Course introduction
22019/09/16~2019/09/22Introduction to global marketing management
32019/09/23~2019/09/29Economic environments
42019/09/30~2019/10/06Social and cultural environments
52019/10/07~2019/10/13Political, legal, and regulatory environments
62019/10/14~2019/10/20Global customers
72019/10/21~2019/10/27期中考試
82019/10/28~2019/11/03Global marketing information systems and marketing research
92019/11/04~2019/11/10Segmentation, targeting, positioning
102019/11/11~2019/11/17Global market entry and expansion strategies
112019/11/18~2019/11/24Strategic planning and competitive advantage
122019/11/25~2019/12/01Product decisions
132019/12/02~2019/12/08Global marketing channels and physical distribution
142019/12/09~2019/12/15Global communication decisions – advertising and promotion
152019/12/16~2019/12/22Global communication decisions – advertising and promotion
162019/12/23~2019/12/29學員報告
172019/12/30~2020/01/05學員報告
182020/01/06~2020/01/12期末考試

課業討論時間 Office hours

         時段1 Time period 1:
時間 Time:星期五7:00am-9:00am
地點 Office/Laboratory:管3041室
時段2 Time period 2:
時間 Time:星期六7:00am-9:00am
地點 Office/Laboratory:管3041室

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力
basic disciplines and core capabilities of the department and the university
課堂活動與評量方式
Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve.紙筆考試或測驗 Test.課堂討論︵含個案討論︶ Group discussion (case analysis).個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment.群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment.個人口頭報告 Indivisual oral presentation.群組口頭報告 Group oral presentation.課程規劃之校外參訪及實習 Off-campus visit and intership.證照/檢定 License.參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions.課外閱讀 Outside reading.
※系所學生專業能力 Basic disciplines and core capabilities of the department
溝通能力與團隊合作(Communication ability and team cooperation) 1. Communication ability and team cooperation.VVVVVVV    
進階管理知識(Advanced knowledge of management) 2. Advanced knowledge of management.           
倫理觀與社會責任實踐(Ethics and social responsibilities) 3. Ethics and social responsibilities.           
問題分析與解決能力(Ability of problem analysis and solution) 4. Ability of problem analysis and solution.           
國際觀與外語能力(Global perspective and foreign language ability) 5. Global perspective and foreign language ability.           
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university
1.表達與溝通能力。 1. Articulation and communication skillsVVVVVV     
2.探究與批判思考能力。 2. Inquisitive and critical thinking abilitiesVVVVVV     
3.終身學習能力。 3. Lifelong learningV          
4.倫理與社會責任。 4. Ethnics and social responsibility           
5.美感品味。 5. Aesthetic appreciation           
6.創造力。 6. Creativity           
7.全球視野。 7. Global perspectiveV          
8.合作與領導能力。 8. Team work and leadership           
9.山海胸襟與自然情懷。 9. Broad-mindedness and the embrace of nature            

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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