國立中山大學106學年度第2學期國際行銷管理課程大綱

國立中山大學 106學年度第2學期課程教學大綱

National Sun Yat-sen University 106Academic year Course syllabus

中文名稱
Course name(Chinese)

國際行銷管理

課號
Course Code

GHRM650

英文名稱
Course name(English)

INTERNATIONAL MARKETING MANAGEMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

人力資源管理全英語碩士學位學程

授課教師
Instructor

盧康寧

學分
Credit

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：

尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

The aim of this course is to provide a thorough and applied introduction to the discipline and practice of international marketing management. The various international marketing topics are examined in the context of the contemporary economic globalization process and firms’ international marketing strategies.

課程目標 Objectives

This course equips students with an understanding of (i) the changing global market/marketing environment; (ii) the role of international marketing for firms’ activities and economic performance / success in a competitive global economic environment; and (iii) the relevant factors and sources of information that are crucial in determining an appropriate marketing program and international expansion. Furthermore, students gain conceptual knowledge and practical skills with respect to formulating foreign market entry strategies and making strategic decisions in a variety of global marketing and brand management issues.

授課方式 Teaching methods

Lectures provided during the class
 The instructor presents, explains, and analyzes principles and concepts. Interactive teaching
 The students are encouraged to actively participate in the class and ask questions and even interrupt the lecturing of the instructor in order to ask a question, comment on a relevant issue, or provide an idea.
 The instructor raises questions, issues, or ideas (related to a topic of the ongoing lecturing) to be discussed between the instructor and the students (either individually or as a group).
 The instructor provides case studies and/or hypothetical scenarios for students to work on in the class as a group assignment which will be discussed between the instructor and each group and/or between groups.
Assignments
 The instructor will provide assignments which students are required to do as a group either in-class and/or at home.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

1.Attendance and active participation：15%
2.In-class and home assignments：15%
3.Mid-term written exam：20%
4.Group project and presentation：20%
5.Final written exam：30%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

序號	作者	書名	出版社	出版年	出版地	ISBN#
1	Kiefer Lee; Steve Carter	Global Marketing Management: Changes, New Challenges, and Strategies	Oxford University Press	2012		0199609705, 9780199609703
2	Masaaki Kotabe; Kristiaan Helsen	Global Marketing Management	John Wiley & Sons, Inc.	2016		978-1-119-29884-7

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）

Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?

否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。
No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)

是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動 Alternative learning periods	勾選或填寫規劃內容 Place a check in the appropriate box or provide details	時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

週次	日期	授課內容及主題
1	2018/02/26~2018/03/04	Week 1: Overview of the course and its requirements  Course rules and requirements  An introduction to international and global marketing  Readings: Chapter 1 [A] and Chapter 1 [B]
2	2018/03/05~2018/03/11	Week 2: The international marketing environment  Political and legal environment  Economic and financial environment  Socio-cultural environment  Technological environment  Competitive environment  Readings: Chapter 2 [A] and Chapters 2 & 3 [B]
3	2018/03/12~2018/03/18	Week 3: Previous week feedback (Q&A); Case scenarios; Group discussions  Presentation and discussion of assignments  In-class case scenarios and discussions  Readings: Instructor’s feedback and lecture notes
4	2018/03/19~2018/03/25	Week 4: Global cultures and buying behavior  Readings: Chapter 4 [A] and Chapter 4 [B]
5	2018/03/26~2018/04/01	Week 5: Previous week feedback (Q&A); Case scenarios; Group discussions  Presentation and discussion of assignments  In-class case scenarios and discussions  Readings: Instructor’s feedback and lecture notes
6	2018/04/02~2018/04/08	Week 6: Opportunity and market selection analysis  Readings: Chapter 6 [A]
7	2018/04/09~2018/04/15	Week 7: Previous week feedback (Q&A); Case scenarios; Group discussions  Presentation and discussion of assignments  In-class case scenarios and discussions  Readings: Instructor’s feedback and lecture notes
8	2018/04/16~2018/04/22	Week 8: International marketing research  Readings: Chapter 6 [B] and Lecture notes
9	2018/04/23~2018/04/29	Week 9: Mid-term Exam  Feedback (Q&A) on exam  Overview of the second half of the course and next week’s session
10	2018/04/30~2018/05/06	Week 10: Brief recap & feedback (Q&A) on week 8 and group discussions  Presentation and discussion of assignments  In-class case scenarios and discussions  Readings: Instructor’s feedback and lecture notes
11	2018/05/07~2018/05/13	Week 11: International market entry strategies  Chapter 7 [A] and Chapter 9 [B]
12	2018/05/14~2018/05/20	Week 12: Previous week feedback (Q&A); Case scenarios; Group discussions  Presentation and discussion of assignments  In-class case scenarios and discussions  Readings: Instructor’s feedback and lecture notes
13	2018/05/21~2018/05/27	Week 13: Global competition and international competitiveness  Chapter 8 [A]
14	2018/05/28~2018/06/03	Week 14: Previous week feedback (Q&A); Case scenarios; Group discussions  Presentation and discussion of assignments  In-class case scenarios and discussions  Readings: Instructor’s feedback and lecture notes
15	2018/06/04~2018/06/10	Week 15: Product and brand management  Chapter 9 [A]
16	2018/06/11~2018/06/17	Week 16: Previous week feedback (Q&A); Case scenarios; Group discussions  Presentation and discussion of assignments  In-class case scenarios and discussions  Readings: Instructor’s feedback and lecture notes
17	2018/06/18~2018/06/24	Week 17: Group project presentations
18	2018/06/25~2018/07/01	Week 18: Final Exam

課業討論時間 Office hours

時段1:
時間：星期一13:00~15:00
地點：管0029
時段2：
時間：星期三16:00~18:00
地點：管0029

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

系所學生專業能力/全校學生基本素養與核心能力

課堂活動與評量方式

本課程欲培養之能力與素養 This course enables students to achieve...

紙筆考試或測驗 Test

課堂討論︵含個案討論︶ Group discussion (case analysis)

個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment

群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment

個人口頭報告 Indivisual oral presentation

群組口頭報告 Group oral presentation

課程規劃之校外參訪及實習 Off-campus visit and intership

證照/檢定 License

參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions

課外閱讀 Outside reading

※系所所學生專業能力

1.學生能注意倫理的議題及專業倫理。

2.學生能有效溝通並有良好的團隊合作。

3.學生能具備國際觀。

4.學生能具備適當的資訊科技能力。

5.學生能發展邏輯思考及解決問題的能力。

6.學生能具備充分的專業知能。

※全校學生基本素養與核心能力

1.表達與溝通能力。

2.探究與批判思考能力。

3.終身學習能力。

4.倫理與社會責任。

5.美感品味。

6.創造力。

7.全球視野。

8.合作與領導能力。

9.山海胸襟與自然情懷。

本課程與SDGs相關項目：The course relates to SDGs items:

尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

本課程無註記包含校外實習