國立中山大學 106學年度第2學期 課程教學大綱

National Sun Yat-sen University 106Academic year Course syllabus

中文名稱
Course name(Chinese)

高等競爭理論

課號
Course Code

BM753

英文名稱
Course name(English)

ADVANCED COMPETITION THEORY

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

企業管理學系博士班

授課教師
Instructor

方至民    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

This is a lecture course focus on advance in international case, brand equity and emerging markets. This course will introduce the fundamental concept of important theories. Furthermore, this course will discuss the possibility to apply the theoretical viewpoint in addressing the issues in strategy management. The environment that firms confront is a fast-changing and influential field in strategy management domains. Firm’s internationalization decisions, such as entry mode choice, the location choice, or even the level of globalization choice et al., are all critical strategic decisions in competitive advantage concerns. Thus, how to utilize the distinctive theoretical viewpoint to explain the antecedents and consequences of firm’s internationalization decisions is a capability for those Ph. D. students whom focus on general management field. The aim of this course is to enhance the capabilities of the Ph. D. students in searching agendas and asking right questions in the Ph. D. career. Additionally, this course tries to help the Ph. D. students find their position in the academic career. Furthermore, this course also tries to let the participants to develop the possible research agendas for future researches.

課程目標 Objectives

         The course familiarizes Ph. D. students with the related theory, case and analysis required of modern researchers in the field of international business management. This course demands the mastery of a body of analytical tools and the ability to take an integrative point of view. Ph. D. students can develop their research through:
‧ In-depth analysis of entry mode and sustainable competitive advantage;
‧ Techniques for analyzing how firms can formulate strategies at the various levels of international market, in particular those of business brand strategies, corporate strategies and cross border acquisition.
‧ Topics with particular emphasis on entry mode, sustainable competitive advantage, brand equity, strategic alliances, cross border acquisition and globalization.

授課方式 Teaching methods

         尚未建立課程授課方式

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.課堂說明100%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

         尚未建立課程教科書/參考書

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
12018/02/26~2018/03/04未定
22018/03/05~2018/03/11未定
32018/03/12~2018/03/18未定
42018/03/19~2018/03/25未定
52018/03/26~2018/04/01未定
62018/04/02~2018/04/08未定
72018/04/09~2018/04/15未定
82018/04/16~2018/04/22未定
92018/04/23~2018/04/29未定
102018/04/30~2018/05/06未定
112018/05/07~2018/05/13未定
122018/05/14~2018/05/20未定
132018/05/21~2018/05/27未定
142018/05/28~2018/06/03未定
152018/06/04~2018/06/10未定
162018/06/11~2018/06/17未定
172018/06/18~2018/06/24未定
182018/06/25~2018/07/01未定

課業討論時間 Office hours

         時段1:
時間:星期二10:00~ 12:00
地點:管3023
時段2:
時間:星期六10:00~ 12:00
地點:管3023

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力課堂活動與評量方式
本課程欲培養之能力與素養 This course enables students to achieve...紙筆考試或測驗 Test課堂討論︵含個案討論︶ Group discussion (case analysis)個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment個人口頭報告 Indivisual oral presentation群組口頭報告 Group oral presentation課程規劃之校外參訪及實習 Off-campus visit and intership證照/檢定 License參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions課外閱讀 Outside reading
※系所所學生專業能力
1.學術研究(academic research)            
2.高等管理知識(advanced knowledge in management)           
3.道德觀(ethical practice)           
4.問題分析能力(analysis of problems)           
5.國際觀(global perspective) ?           
※全校學生基本素養與核心能力
1.表達與溝通能力。           
2.探究與批判思考能力。           
3.終身學習能力。           
4.倫理與社會責任。           
5.美感品味。           
6.創造力。           
7.全球視野。           
8.合作與領導能力。           
9.山海胸襟與自然情懷。           

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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