National Sun Yat-sen University 106Academic year Course syllabus
中文名稱 Course name(Chinese)
國際策略管理
課號 Course Code
BM522
英文名稱 Course name(English)
INTERNATIONAL STRATEGIC MANAGEMENT
課程類別 Type of the course
講授類
必選修 Required/Selected
選修
系所 Dept./faculty
企業管理學系企業管理碩士班
授課教師 Instructor
林杏娥
學分 Credit
3
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)授課方式調整
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
This course is designed for graduate students. International firms need to formulate company policies that take account of the fact that they manufacture, service, employ and market to or in countries with different laws, different beliefs and different levels of socio-economic development compared to a firm's country of origin. This course examines the contextual, organisational and managerial issues associated with the operation of multinational firms. Interactions between contextual elements and management of an international enterprise will be studied from both theoretical and practical perspectives. The major topics that will be studied include international strategic planning and implementation in MNCs, strategies for international competition international production and outsourcing, international joint ventures and strategic alliances, organisational structure of MNCs, control in outsourcing, control in international operations, intra and inter-firm technology and knowledge management, cross-cultural negotiation and decision making, motivation and leadership in international management, international human resource management and international social and ethical responsibly of firms.
課程目標 Objectives
Upon successful completion of the requirements for this course, students will be able to: explain and illustrate the international strategic management processes used by top level management in multinational enterprises; define, explain and illustrate the relationships among philosophic roots and approaches for international strategic planning and implementation, strategies for value chain activity integration, international business strategies, structure of multinational enterprises, and human resource management orientations, and the role which culture plays in managing multinational enterprises; creatively apply knowledge from different approaches to strategic management issues and problems of multinational enterprises, demonstrating thorough understanding of the various international strategic management concepts and their practical application; and, communicate effectively in oral and written forms about international strategic management using appropriate concepts, logic and rhetorical conventions.
授課方式 Teaching methods
lecture, case discussion, company visit and guest lecture.
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
自編講義
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
Week
Date
Content and topic
1
2018/02/26~2018/03/04
company visit
2
2018/03/05~2018/03/11
introduction
3
2018/03/12~2018/03/18
Case study
4
2018/03/19~2018/03/25
Case study
5
2018/03/26~2018/04/01
Case study
6
2018/04/02~2018/04/08
Case study
7
2018/04/09~2018/04/15
Case study
8
2018/04/16~2018/04/22
Case study
9
2018/04/23~2018/04/29
Case study
10
2018/04/30~2018/05/06
Case study
11
2018/05/07~2018/05/13
Case study
12
2018/05/14~2018/05/20
Case study
13
2018/05/21~2018/05/27
Case study
14
2018/05/28~2018/06/03
Case study
15
2018/06/04~2018/06/10
Case study
16
2018/06/11~2018/06/17
Case study
17
2018/06/18~2018/06/24
final presentation
18
2018/06/25~2018/07/01
final presentation
課業討論時間 Office hours
時段1 Time period 1: 時間 Time：星期三16:00-17:00 地點 Office/Laboratory：管4108 時段2 Time period 2： 時間 Time：星期四14:00-16:00 地點 Office/Laboratory：管4108
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilities of the department and the university
課堂活動與評量方式 Class activities and evaluation
本課程欲培養之能力與素養 This course enables students to achieve...
紙筆考試或測驗 Test
課堂討論︵含個案討論︶ Group discussion (case analysis)
個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment
群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment
個人口頭報告 Indivisual oral presentation
群組口頭報告 Group oral presentation
課程規劃之校外參訪及實習 Off-campus visit and intership
證照/檢定 License
參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions
課外閱讀 Outside reading
※系所學生專業能力 Basic disciplines and core capabilities of the department
1.團隊合作能力(team effectiveness)
V
V
V
2.問題分析能力(analysis of problems)
V
V
V
3.問題解決能力(problem solving effectiveness)
V
V
V
4.外語能力(competency of foreign langhage)
5.領導力(leadership)
6.國際觀(global perspective)
V
V
V
※全校學生基本素養與核心能力 Basic disciplines and core capabilities of the university