National Sun Yat-sen University 106Academic year1st Semester Course syllabus
中文名稱 Course name(Chinese)
國際企業管理
課號 Course Code
IB616
英文名稱 Course name(English)
INTERNATIONAL BUSINESS MANAGEMENT
課程類別 Type of the course
講授類
必選修 Required/Selected
必修
系所 Dept./faculty
管理學院國際經營管理碩士學程
授課教師 Instructor
何筱文
學分 Credit
3
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，授課方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)授課方式調整
因應嚴重特殊傳染性肺炎(武漢肺炎)，倘若後續需實施遠距授課，評分方式調整如下：
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊（本選項僅供統計使用，未提供完整英文資訊者，得免勾記）【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
International Business Management is an evolving yet fundamental course. There are new realities in international business that are critical for today’s students to embrace. We are witnessing remarkable changes in the cross-border flow of products, services, capital, ideas, and people. Today’s volume of international trade, ease of communication and travel, and technological advances compel, and help, large and small firms to internationalise. This course is designed to introduce the international business concepts, contexts, and strategies in terms of motivating and preparing future managers to grasp these new realities.
課程目標 Objectives
1. To understand the theoretical concepts, tools and frameworks that can be used to execute strategic analyses on international businesses 2. To comprehend how different cultures, institutional frameworks, economic developments, and competitive environments influence foreign entry mode choices and international operations 3. To inspire students to think globally and to enable them to ask critical, theoretically grounded and practically useful questions on the reflections and new phenomenon of internationalisation strategy
授課方式 Teaching methods
Through innovative teaching approaches, such as interactive videos, class discussion and activities, debate competition, cross-border collaborative projects, role-playing, and case study analyses, this course provides students with the knowledge about the theoretical and managerial implications of international business management, in order to enhance their problem-solving, analytical, and team-working skills.
1.Attendance and participation：20% 2.Group role plays in international business negotiations：15% 3.Debate competition on globalisation issues：15% 4.Individual case synopses：20% 5.Group oral presentation on case study：30%
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念，不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
1
Cavusgil, S. T., Knight, G. and Riesenberger, J. R.
International Business: The New Realities (4th edition)
Pearson, Prentice Hall (華泰代理)
2017
New Jersey, USA
9780134388267
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容（每1學分2小時）
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否：教師需於「每週課程內容及預計進度」填寫18週課程進度（每1學分18小時之正課內容）。 No：The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是：教師需於「每週課程內容及預計進度」填寫16週課程內容（每1學分16小時之正課內容），並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes：The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動（研習營、工作坊、參訪）或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他（請填寫規劃內容） Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
1
2017/09/18~2017/09/24
Introduction to the course
2
2017/09/25~2017/10/01
International business concepts: Strategic issues
3
2017/10/02~2017/10/08
Reading week (no lecture)
4
2017/10/09~2017/10/15
Organisational resources, capabilities & cultures
5
2017/10/16~2017/10/22
Macro-environments & competitive landscapes
6
2017/10/23~2017/10/29
Understanding cultural differences across international markets
7
2017/10/30~2017/11/05
Managing global virtual teams: Effective managerial communications & negotiations in international contexts
8
2017/11/06~2017/11/12
Group role plays in international business negotiations
9
2017/11/13~2017/11/19
Mid-term exam week (no lecture)
10
2017/11/20~2017/11/26
Government intervention and regional economic integration
11
2017/11/27~2017/12/03
Debate competition on globalisation issues
12
2017/12/04~2017/12/10
International business strategies – Globalisation, localisation, or glocalisation?
13
2017/12/11~2017/12/17
Reading week (no lecture)
14
2017/12/18~2017/12/24
Foreign entry mode choices: Foreign direct investment and international strategic alliances
15
2017/12/25~2017/12/31
Global market opportunity assessment
16
2018/01/01~2018/01/07
Reflections and new phenomenon of internationalisation: Emerging market issues