國立中山大學 106學年度第1學期 課程教學大綱

National Sun Yat-sen University 106Academic year1st Semester Course syllabus

中文名稱
Course name(Chinese)

跨國企業經營管理

課號
Course Code

BM653

英文名稱
Course name(English)

MANAGEMENT IN A CROSS-CULTURAL ENVIRONMENT

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

企業管理學系企業管理碩士班

授課教師
Instructor

何筱文    

學分
Credit

3

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)授課方式調整

因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:

         尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞

課程大綱 Course syllabus

         本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】

國際企業學為一著重與時俱進的學科,跨國企業經營管理是學生所需要了解與學習的一門重要的核心基礎課程。近年來我們持續看見了產品、服務、資金、知識技術和人們在國際間流動,因為國際貿易的昌盛、便捷的溝通管道和科技的進步促使與加速企業的國際化進程。本課程設計將以介紹國際企業的基本概念、投資區位與國際化策略為主。
“Management in a cross-cultural environment” is an evolving yet fundamental course. There are new realities in international business that are critical for today’s students to embrace. We are witnessing remarkable changes in the cross-border flow of products, services, capital, ideas, and people. Today’s volume of international trade, ease of communication and travel, and technological advances compel, and help, large and small firms to internationalise. This course is designed to introduce the international business concepts, contexts, and strategies in terms of motivating and preparing future managers to grasp these new realities.

課程目標 Objectives

         1. 了解跨國企業策略分析流程,並應用課堂所學之理論模型與分析工具評論相關時事
2. 判斷國內與國際市場的差異性、評估國際市場機會與建立國際化策略,理解不同文化、制度與經濟發展、競爭環境對於企業進入國際市場與實際運作面的影響
3. 討論國際化的反思與新現象,透過理論與實務並重之課程訓練激發學生國際性的思維與獨立思考之能力
1. To understand the theoretical concepts, tools and frameworks that can be used to execute strategic analyses on international businesses
2. To comprehend how different cultures, institutional frameworks, economic developments, and competitive environments influence foreign entry mode choices and international operations
3. To inspire students to think globally and to enable them to ask critical, theoretically grounded and practically useful questions on the reflections and new phenomenon of internationalisation strategy

授課方式 Teaching methods

         透過多樣化的課程設計與學習歷程,例如:影片啟發、課程討論/活動、辯論競賽、跨國專案合作、角色扮演與個案分析等,此課程提供理論與實務並重的專業知識,增進學生問題解決、分析與團隊合作的能力,激勵和塑造學生成為未來的跨國企業管理者。
Through innovative teaching approaches, such as interactive videos, class discussion and activities, debate competition, cross-border collaborative projects, role-playing, and case study analyses, this course provides students with the knowledge about the theoretical and managerial implications of international business management, in order to enhance their problem-solving, analytical, and team-working skills.

評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.出席與課堂參與 Attendance and participation20%
2.國際企業談判角色扮演 Group role plays in international business negotiations15%
3.全球化議題辯論競賽 Debate competition on globalisation issues15%
4.跨國專案計畫The X-Culture challenge30%
5.小組個案口頭報告 Group oral presentation on case study20%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
1Cavusgil, S. T., Knight, G. and Riesenberger, J. R.International Business: The New Realities (4th edition)Pearson, Prentice Hall. (華泰代理)2017New Jersey, USA978-0134388267

彈性暨自主學習規劃 Alternative learning periods

本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。
No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。
    Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).

學生彈性或自主學習活動
Alternative learning periods
勾選或填寫規劃內容
Place a check in the appropriate box or provide details
時數
Number of hours
學生分組實作及討論
Group work and discussion
參與課程相關作業、作品、實驗
Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽
Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀
Extracurricular reading
線上數位教材學習
Learning with online digital learning materials
其他(請填寫規劃內容)
Other (please provide details)

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
12017/09/18~2017/09/24課程與跨國專案計畫介紹 Introduction to the course and X-culture Challenge
22017/09/25~2017/10/01國際企業策略基本概念 International business concepts: Strategic issues
32017/10/02~2017/10/08The National Day (no lecture)
42017/10/09~2017/10/15企業資源、能耐與文化Organisational resources, capabilities & cultures
52017/10/16~2017/10/22總體環境與競爭態勢Macro-environments & competitive landscapes
62017/10/23~2017/10/29了解國際市場的文化差異Understanding cultural differences across international markets
72017/10/30~2017/11/05管理跨國虛擬團隊:有效管理溝通與國際談判Managing global virtual teams: Effective managerial communications & negotiations in international contexts
82017/11/06~2017/11/12國際企業談判角色扮演 Group role plays in international business negotiations
92017/11/13~2017/11/19Mid-term exam week (no lecture)
102017/11/20~2017/11/26政府干預與區域經濟整合Government intervention and regional economic integration
112017/11/27~2017/12/03全球化議題辯論競賽 Debate competition on globalisation issues
122017/12/04~2017/12/10國際企業策略 – 全球化、在地化、還是全球在地化? International business strategies – Globalisation, localisation, or glocalisation?
132017/12/11~2017/12/17Reading week (no lecture)
142017/12/18~2017/12/24國外市場進入策略 – 國外直接投資與國際策略聯盟Foreign entry mode choices: Foreign direct investment and international strategic alliances
152017/12/25~2017/12/31國際市場機會評估 Global market opportunity assessment
162018/01/01~2018/01/07國際化的反思與新現象:新興市場議題Reflections and new phenomenon of internationalisation: Emerging market issues
172018/01/08~2018/01/14國際擴張計劃小組口頭報告 Group oral presentations on international expansion projects
182018/01/15~2018/01/21End-term exam week (no lecture)

課業討論時間 Office hours

         時段1:
時間:星期二1000-1200
地點:3037
時段2:
時間:星期二1200-1400
地點:3037

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力課堂活動與評量方式
本課程欲培養之能力與素養 This course enables students to achieve...紙筆考試或測驗 Test課堂討論︵含個案討論︶ Group discussion (case analysis)個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment個人口頭報告 Indivisual oral presentation群組口頭報告 Group oral presentation課程規劃之校外參訪及實習 Off-campus visit and intership證照/檢定 License參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions課外閱讀 Outside reading
※系所所學生專業能力
1.團隊合作能力(team effectiveness)V V V V  V 
2.問題分析能力(analysis of problems)V V V V  V 
3.問題解決能力(problem solving effectiveness)V V V V  V 
4.外語能力(competency of foreign langhage)           
5.領導力(leadership)           
6.國際觀(global perspective)V   V V  V 
※全校學生基本素養與核心能力
1.表達與溝通能力。V V V V  V 
2.探究與批判思考能力。V V V V  V 
3.終身學習能力。           
4.倫理與社會責任。           
5.美感品味。           
6.創造力。           
7.全球視野。V V V V  V 
8.合作與領導能力。V V V V  V 
9.山海胸襟與自然情懷。           

本課程與SDGs相關項目:The course relates to SDGs items:

         尚未建立SDGS資料

本課程校外實習資訊: This course is relevant to internship:

         本課程無註記包含校外實習

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