國立中山大學 106學年度第1學期 課程教學大綱
National Sun Yat-sen University 106Academic year1st Semester Course syllabus
|
中文名稱 Course name(Chinese) |
策略管理 |
課號 Course Code |
BM413 |
英文名稱 Course name(English) |
STRATEGIC MANAGEMENT |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 必修 |
系所 Dept./faculty |
企業管理學系 |
授課教師 Instructor |
林豪傑
|
學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
|
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
|
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
|
|
課程大綱 Course syllabus |
|
課程目標 Objectives |
|
The objectives of this course are to build a bridge between students and business practices by providing participants with a comprehensive knowledge of strategic formulation and execution and cultivating a way of deep-rooted strategic thinking. A number of analytical frameworks and pioneering concepts that can be immediately applied to business context will be introduced and practiced. A lot of questions or issues that are common and important in both business and daily life will be identified and discussed. It is expected that the course can help to develop participants’ decision-making mindset and skills through sharing, benchmarking, case discussions, and lectures.
|
|
授課方式 Teaching methods |
|
1.This course will center on issue/case discussions and lectures, but will include self-reflections, exercises, activities, and videos as well. Participants’ active engagements are highly encouraged and expected. 2.Participants are expected to form several groups. Each group is expected to lead one case discussion (oral) and accomplish a term project (oral and written)-Detail information will be provided in the class. Every group member should contribute equally to the group. Your final grade in this area will be based on peer review of your group members. 3.Individual participant is expected to write a 1-page summary for the cases they are assigned. 4.Reminders: (a)The course has great interactive elements. I will ask critical issues/questions and seek responses all the way. I believe that it’s our collective efforts that can make the class successful. I also believe it’s “we” not “I” can maximize the learning effectiveness. Therefore, I expect we can become “learning partners” and form a “learning community” in which participants appreciate and learn from each other (NOTE: You can contribute to the community even with a “stupid” question/answer. So, be bold and confident. You truly can make it even though you have no habits to express in public). (b)Please come to class on time. If you cannot come, please inform TA and professor in advance. (c)The grading of written assignments will be significantly affected if participants fail to submit them on time. Additional points will be added to those who write additional assignments or offer additional services to the class.
|
|
評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
|
|
1.Attendance and Attention:20% 2.Participation/Engagement and Contributions in Discussion:10% 3.Final exam.:30% 4.Group Assignments:25% 5.Individual Assignments:15%
|
|
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
|
|
1. Textbook: Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. 2013. The Management of Strategy: Concepts and Cases (10th eds.). South-Western (Dealer: Tsang Hai Book (滄海) Publishing Co., Taiwan. 2. Material prepared by the lecturer.
|
|
彈性暨自主學習規劃 Alternative learning periods
|
|
每週課程內容及預計進度 Weekly scheduled progress |
|
週次 | 日期 | 授課內容及主題 | 1 | 2017/09/18~2017/09/24 | Course Introduction | 2 | 2017/09/25~2017/10/01 | What is Strategic Management: An Overview | 3 | 2017/10/02~2017/10/08 | The External Environment | 4 | 2017/10/09~2017/10/15 | National Day Off | 5 | 2017/10/16~2017/10/22 | The Internal Organization | 6 | 2017/10/23~2017/10/29 | Business- and Corporate-level Strategy | 7 | 2017/10/30~2017/11/05 | Competitive Rivalry and Dynamics | 8 | 2017/11/06~2017/11/12 | Strategic Acquisition | 9 | 2017/11/13~2017/11/19 | Global Strategy | 10 | 2017/11/20~2017/11/26 | Cooperative Strategy | 11 | 2017/11/27~2017/12/03 | Guest Speech | 12 | 2017/12/04~2017/12/10 | Corporate Governance and Strategic Leadership | 13 | 2017/12/11~2017/12/17 | Midterm Exam | 14 | 2017/12/18~2017/12/24 | Strategic Entrepreneurship | 15 | 2017/12/25~2017/12/31 | Linking Strategic Formulation and Execution | 16 | 2018/01/01~2018/01/07 | New Year Holiday | 17 | 2018/01/08~2018/01/14 | Term Paper Presentation (I) | 18 | 2018/01/15~2018/01/21 | Term Paper Presentation (II) |
|
|
課業討論時間 Office hours |
|
時段1: 時間:星期二16:00-18:00 地點:管4046-2 時段2: 時間:星期三12:00-14:00 地點:管4046-2
|
|
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
|
系所學生專業能力/全校學生基本素養與核心能力 | 課堂活動與評量方式 | 本課程欲培養之能力與素養 This course enables students to achieve... | 紙筆考試或測驗 Test | 課堂討論︵含個案討論︶ Group discussion (case analysis) | 個人書面報告、作業、作品、實驗 Indivisual paper report/ assignment/ work or experiment | 群組書面報告、作業、作品、實驗 Group paper report/ assignment/ work or experiment | 個人口頭報告 Indivisual oral presentation | 群組口頭報告 Group oral presentation | 課程規劃之校外參訪及實習 Off-campus visit and intership | 證照/檢定 License | 參與課程規劃之校內外活動及競賽 Participate in off-campus/ on-campus activities and competitions | 課外閱讀 Outside reading | ※系所所學生專業能力 | |
1.基礎的管理知識(general knowledge of business management) | V | | V | | V | | | | | | | 2.理解能力與溝通能力(effective comparehension and communication) | V | | V | V | | | V | | | | | 3.團隊合作能力(team effectiveness) | V | | | | V | | V | | | | | 4.道德觀與同理心(ethical practice and compassion) | | | | | | | | | | | | 5.國際觀(global perspective) | V | | V | | | | | | | | | ※全校學生基本素養與核心能力 | |
1.表達與溝通能力。 | V | V | V | | V | | V | | | | | 2.探究與批判思考能力。 | V | | V | | | | | | | | | 3.終身學習能力。 | | | | | | | | | | | | 4.倫理與社會責任。 | | | | | | | | | | | | 5.美感品味。 | | | | | | | | | | | | 6.創造力。 | | | | | | | | | | | | 7.全球視野。 | V | | V | | V | | | | | | | 8.合作與領導能力。 | V | | | | V | | V | | | | | 9.山海胸襟與自然情懷。 | | | | | | | | | | | |
|
|
本課程與SDGs相關項目:The course relates to SDGs items: |
|
本課程校外實習資訊: This course is relevant to internship: |
|