National Sun Yat-sen University 105Academic year Course syllabus
中文名稱 Course name(Chinese)
資訊科技策略
課號 Course Code
MIS567
英文名稱 Course name(English)
INFORMATION TECHNOLOGY STRATEGY
課程類別 Type of the course
講授類
必選修 Required/Selected
選修
系所 Dept./faculty
資訊管理學系碩士班
授課教師 Instructor
吳仁和
學分 Credit
3
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下:
尚未建立傳染性肺炎(武漢肺炎)授課方式調整
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下:
尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
課程大綱 Course syllabus
本課程教學大綱已提供完整英文資訊(本選項僅供統計使用,未提供完整英文資訊者,得免勾記)【Provide information of course syllabus in English.(This is for statistical use only. For those who do not provide information of course syllabus in English, do not check this field.)】
Information Technologies (IT) and organizational Information Systems (IS) have become an increasingly important component of business operations and strategy. You can hardly see a business running without IT. Since the introduction of computers into businesses, we have seen the introduction of mainframes and minicomputers in the 60’s and 70’s. More recently, we have witnessed the introduction of personal computers, local and proprietary networks, and most recently open networks based on Internet technologies into the mainstream. The ubiquity of these systems demands that we, as effective managers, understand their roles in the operations of a modern business and how they can be used effectively to become a strategic weapon. This understanding must be built on sound IT concepts and creative applications to enable us to make more informed decisions. In order to understanding the strategic role of IT in business, we need adequate knowledge in two separate but complementary disciplines: information technologies and management. It is difficult, if not impossible, to comprehend how information technology can support and reshape business strategy, without at least a rudimentary understanding of the technologies themselves. Understanding technology though is by no means a sufficient prerequisite to being able to develop business strategies that leverage IT. To complicate this further, high profile success stories, legendary failures, and general media and marketing hype are increasing the amount of noise we must overcome to make sound business decisions. The development and widespread adoption of the Internet, and a host of Internet technologies, has clearly shown that IT can no longer be relegated to the organizational background. Sound business strategy must account for, and take advantage of the opportunities afforded by sophisticated management information system.
課程目標 Objectives
The purpose of this course is to provide necessary knowledge for students to understand the strategic role of information systems in business operations and to enhance your ability to apply them in your workplace. Students will learn key concepts and essential skills through lectures, classroom discussions, readings, case analysis, and hands-on exercises.
參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
序號
作者
書名
出版社
出版年
出版地
ISBN#
1
吳仁和
資訊管理:企業創新與價值創造
智勝
2015
台北
彈性暨自主學習規劃 Alternative learning periods
本門課程是否有規劃實施學生彈性或自主學習內容(每1學分2小時)
Is any alternative learning periods planned for this course (with each credit corresponding to two hours of activity)?
否:教師需於「每週課程內容及預計進度」填寫18週課程進度(每1學分18小時之正課內容)。 No:The instructor will include an 18-week course plan in the weekly scheduled progress (each credit corresponds to 18 hours of instruction)
是:教師需於「每週課程內容及預計進度」填寫16週課程內容(每1學分16小時之正課內容),並於下列欄位填寫每1學分2小時學生彈性或自主學習內容。 Yes:The instructor will include a 16-week course plan in the weekly scheduled progress (each credit corresponds to 16 hours of instruction);the details of the planned alternative learning periods are provided below (each credit corresponds to two hours of activity).
學生彈性或自主學習活動 Alternative learning periods
勾選或填寫規劃內容 Place a check in the appropriate box or provide details
時數 Number of hours
學生分組實作及討論 Group work and discussion
參與課程相關作業、作品、實驗 Participation in course-related assignments, work, or experiments
參與校內外活動(研習營、工作坊、參訪)或競賽 Participation in on- or off-campus activities (e.g., seminars, workshops, and visits) or competitions
課外閱讀 Extracurricular reading
線上數位教材學習 Learning with online digital learning materials
其他(請填寫規劃內容) Other (please provide details)
每週課程內容及預計進度 Weekly scheduled progress
週次
日期
授課內容及主題
1
2017/02/20~2017/02/26
課程介紹與約定
2
2017/02/27~2017/03/05
Business Model and Innovation (Chap 1)
3
2017/03/06~2017/03/12
Value Configuration & E-Business (Chap 2 & Cases)
4
2017/03/13~2017/03/19
Value Configuration & E-Business (Chap 2 & Cases)
5
2017/03/20~2017/03/26
Business Innovation & Value Creation (Chap 3 & Cases)
6
2017/03/27~2017/04/02
Business Innovation & Value Creation (Chap 3 & Cases)
7
2017/04/03~2017/04/09
EC Generation & Eco-System (Chap 8 & Cases)
8
2017/04/10~2017/04/16
EC Generation & Eco-System (Chap 8 & Cases)
9
2017/04/17~2017/04/23
EC Generation & Eco-System (Chap 8 & Cases)
10
2017/04/24~2017/04/30
期中考(視情況調整)
11
2017/05/01~2017/05/07
服務科學方法
12
2017/05/08~2017/05/14
服務科學方法
13
2017/05/15~2017/05/21
Proposal Presentation
14
2017/05/22~2017/05/28
E-Business (工業4.0)
15
2017/05/29~2017/06/04
E-Marketing, CRM (Chap 11&12 & Cases)
16
2017/06/05~2017/06/11
E-Marketing, CRM (Chap 11&12 & Cases)
17
2017/06/12~2017/06/18
Final Project Presentation
18
2017/06/19~2017/06/25
Final Project Presentation
課業討論時間 Office hours
時段1: 時間:星期三10:00~11:00 地點:TBA 時段2: 時間: 地點:
系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university