國立中山大學 105學年度第2學期 課程教學大綱

National Sun Yat-sen University 105Academic year Course syllabus

中文名稱
Course name(Chinese)

資訊科技策略

課號
Course Code

MIS567

英文名稱
Course name(English)

INFORMATION TECHNOLOGY STRATEGY

課程類別
Type of the course

講授類

必選修
Required/Selected

選修

系所
Dept./faculty

資訊管理學系碩士班

授課教師
Instructor

吳仁和    

學分
Credit

3

課程大綱Course syllabus

         Information Technologies (IT) and organizational Information Systems (IS) have become an increasingly important component of business operations and strategy. You can hardly see a business running without IT. Since the introduction of computers into businesses, we have seen the introduction of mainframes and minicomputers in the 60’s and 70’s. More recently, we have witnessed the introduction of personal computers, local and proprietary networks, and most recently open networks based on Internet technologies into the mainstream. The ubiquity of these systems demands that we, as effective managers, understand their roles in the operations of a modern business and how they can be used effectively to become a strategic weapon. This understanding must be built on sound IT concepts and creative applications to enable us to make more informed decisions.
In order to understanding the strategic role of IT in business, we need adequate knowledge in two separate but complementary disciplines: information technologies and management. It is difficult, if not impossible, to comprehend how information technology can support and reshape business strategy, without at least a rudimentary understanding of the technologies themselves. Understanding technology though is by no means a sufficient prerequisite to being able to develop business strategies that leverage IT. To complicate this further, high profile success stories, legendary failures, and general media and marketing hype are increasing the amount of noise we must overcome to make sound business decisions. The development and widespread adoption of the Internet, and a host of Internet technologies, has clearly shown that IT can no longer be relegated to the organizational background. Sound business strategy must account for, and take advantage of the opportunities afforded by sophisticated management information system.


課程目標 Objectives

         The purpose of this course is to provide necessary knowledge for students to understand the strategic role of information systems in business operations and to enhance your ability to apply them in your workplace. Students will learn key concepts and essential skills through lectures, classroom discussions, readings, case analysis, and hands-on exercises.




授課方式 Teaching methods

         Case method and class discussion





評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference

        
1.課前作業30%
2.期中考、課程參與、課堂發言(個人成績)30%
3.專題報告(小組成績)40%

參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use

        
序號作者書名出版社出版年出版地ISBN#
1吳仁和資訊管理:企業創新與價值創造智勝2015台北

每週課程內容及預計進度 Weekly scheduled progress

        
週次日期授課內容及主題
12017/02/20~2017/02/26課程介紹與約定
22017/02/27~2017/03/05Business Model and Innovation (Chap 1)
32017/03/06~2017/03/12Value Configuration & E-Business (Chap 2 & Cases)
42017/03/13~2017/03/19Value Configuration & E-Business (Chap 2 & Cases)
52017/03/20~2017/03/26Business Innovation & Value Creation (Chap 3 & Cases)
62017/03/27~2017/04/02Business Innovation & Value Creation (Chap 3 & Cases)
72017/04/03~2017/04/09EC Generation & Eco-System (Chap 8 & Cases)
82017/04/10~2017/04/16EC Generation & Eco-System (Chap 8 & Cases)
92017/04/17~2017/04/23EC Generation & Eco-System (Chap 8 & Cases)
102017/04/24~2017/04/30期中考(視情況調整)
112017/05/01~2017/05/07服務科學方法
122017/05/08~2017/05/14服務科學方法
132017/05/15~2017/05/21Proposal Presentation
142017/05/22~2017/05/28E-Business (工業4.0)
152017/05/29~2017/06/04E-Marketing, CRM (Chap 11&12 & Cases)
162017/06/05~2017/06/11E-Marketing, CRM (Chap 11&12 & Cases)
172017/06/12~2017/06/18Final Project Presentation
182017/06/19~2017/06/25Final Project Presentation

課業討論時間 Office hours

         時段1:
時間:星期三10:00~11:00
地點:TBA
時段2:
時間:
地點:

系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university

        
系所學生專業能力/全校學生基本素養與核心能力課堂活動與評量方式
本課程欲培養之能力與素養紙筆考試或測驗課堂討論︵含個案討論︶個人書面報告、作業、作品、實驗群組書面報告、作業、作品、實驗個人口頭報告群組口頭報告課程規劃之校外參訪及實習證照/檢定參與課程規劃之校內外活動及競賽課外閱讀
※系所所學生專業能力
1.具備資訊倫理的能力           
2.具備溝通能力           
3.具備解決資訊管理問題之能力           
4.具備資訊管理之專業知識           
5.具備國際觀           
※全校學生基本素養與核心能力
1.表達與溝通能力。           
2.探究與批判思考能力。           
3.終身學習能力。           
4.倫理與社會責任。           
5.美感品味。           
6.創造力。           
7.全球視野。           
8.合作與領導能力。           
9.山海胸襟與自然情懷。           

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