國立中山大學 104學年度第1學期 課程教學大綱
National Sun Yat-sen University 104Academic year1st Semester Course syllabus
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中文名稱 Course name(Chinese) |
電子商務 |
課號 Course Code |
MIS445 |
英文名稱 Course name(English) |
ELECTRONIC COMMERCE |
課程類別 Type of the course |
講授類 | 必選修 Required/Selected | 必修 |
系所 Dept./faculty |
資訊管理學系 |
授課教師 Instructor |
楊淯程
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學分 Credit |
3 |
因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,授課方式調整如下: |
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因應嚴重特殊傳染性肺炎(武漢肺炎),倘若後續需實施遠距授課,評分方式調整如下: |
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尚未建立傳染性肺炎(武漢肺炎)課程評分方式﹝評分標準及比例﹞
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課程大綱 Course syllabus |
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課程目標 Objectives |
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1. To gain an understanding of the theories and concepts underlying e-commerce 2. To apply e-commerce theory and concepts to what e-marketers are doing in "the real world" 3. To improve familiarity with current challenges and issues in e-commerce
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授課方式 Teaching methods |
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Lecture, Case Study, Practices of E-commerce
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評分方式﹝評分標準及比例﹞Evaluation (Criteria and ratio)等第制單科成績對照表 letter grading reference
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1.Attendance / Participation:15% 2.Assignment:20% 3.Quiz:25% 4.Group Project:40%
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參考書/教科書/閱讀文獻 Reference book/ textbook/ documents
〔請遵守智慧財產權觀念,不可非法影印。教師所提供之教材供學生本人自修學習使用,不得散播及做為商業用途〕
No copies for intellectual property rights. Textbooks provided by the instructor used only for self-study, can not broadcast or commercial use
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序號 | 作者 | 書名 | 出版社 | 出版年 | 出版地 | ISBN# | 1 | Laudon & Traver | E-Commerce: Business, Technology. Society | Pearson International Edition | 2012 | | 978-0-273-76129-7 | 2 | Turban & King | Electronic Commerce 2012: Managerial and Social Networks Perspectives | Pearson International Edition | 2012 | | 9780132145381 |
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彈性暨自主學習規劃 Alternative learning periods
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每週課程內容及預計進度 Weekly scheduled progress |
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週次 | 日期 | 授課內容及主題 | 1 | 2015/09/14~2015/09/20 | Course Introduction | 2 | 2015/09/21~2015/09/27 | Ch1: Introduction to E-Commerce | 3 | 2015/09/28~2015/10/04 | No Class | 4 | 2015/10/05~2015/10/11 | Ch5: Business Models for E-Commerce | 5 | 2015/10/12~2015/10/18 | Ch6: E-Commerce Marketing | 6 | 2015/10/19~2015/10/25 | Ch7: E-Commerce Advertising | 7 | 2015/10/26~2015/11/01 | Business Plan Presentation | 8 | 2015/11/02~2015/11/08 | Ch2: E-commerce Infrastructure: The Internet and the Web | 9 | 2015/11/09~2015/11/15 | Ch3: Building E-Commerce Web Sites | 10 | 2015/11/16~2015/11/22 | Ch9: Online Media | 11 | 2015/11/23~2015/11/29 | Ch10: Social Networks and Communities | 12 | 2015/11/30~2015/12/06 | Ch11: E-Commerce Retailing and Services | 13 | 2015/12/07~2015/12/13 | Ch12: B2B E-Commerce | 14 | 2015/12/14~2015/12/20 | Introduction to Big Data - part 1 | 15 | 2015/12/21~2015/12/27 | Introduction to Big Data - part 2 | 16 | 2015/12/28~2016/01/03 | Group Presentation | 17 | 2016/01/04~2016/01/10 | Case Study | 18 | 2016/01/11~2016/01/17 | Quiz |
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課業討論時間 Office hours |
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時段1: 時間:星期一12:00~ 14:00 地點:管4043 時段2: 時間:星期四12:00~ 14:00 地點:管4043
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系所學生專業能力/全校學生基本素養與核心能力 basic disciplines and core capabilitics of the dcpartment and the university |
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系所學生專業能力/全校學生基本素養與核心能力 | 課堂活動與評量方式 | 本課程欲培養之能力與素養 | 紙筆考試或測驗 | 課堂討論︵含個案討論︶ | 個人書面報告、作業、作品、實驗 | 群組書面報告、作業、作品、實驗 | 個人口頭報告 | 群組口頭報告 | 課程規劃之校外參訪及實習 | 證照/檢定 | 參與課程規劃之校內外活動及競賽 | 課外閱讀 | ※系所所學生專業能力 | |
1.具備資訊倫理的能力 | V | | | | | | | | | | | 2.具備溝通能力 | | | | | | | | | | | | 3.具備解決資訊管理問題之能力 | V | | | | | | | | | | | 4.具備資訊管理之專業知識 | | | | | | | | | | | | 5.具備國際觀 | | | | | | | | | | | | ※全校學生基本素養與核心能力 | |
1.表達與溝通能力。 | | | | | | | | | | | | 2.探究與批判思考能力。 | | | | | | | | | | | | 3.終身學習能力。 | | | | | | | | | | | | 4.倫理與社會責任。 | | | | | | | | | | | | 5.美感品味。 | | | | | | | | | | | | 6.創造力。 | V | | | | | | | | | | | 7.全球視野。 | | | | | | | | | | | | 8.合作與領導能力。 | | | | | | | | | | | | 9.山海胸襟與自然情懷。 | | | | | | | | | | | |
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本課程與SDGs相關項目:The course relates to SDGs items: |
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本課程校外實習資訊: This course is relevant to internship: |
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